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NEWS
Fusion looks to buck the trend by tripling number of apprentices
POSTED 01 Dec 2017 . BY Deven Pamben
Fusion will encourage members of staff to become managers and leaders through the apprenticeship scheme Credit: Fusion Lifestyle

Our programme with Fusion combines the practical teaching and knowledge elements in one course creating a multi-skilled, commercially focused frontline workforce
– Gary Denton, director, ICON
More apprentices will be offered a route into the sports and leisure industry following a decision by Fusion Lifestyle to grow its programme from 150 to 500 over the next three years.

The latest figures from the Department for Education figures show the number of new apprentices in England fell by 59 per cent in the three months to the end of the July, despite the government's plan to start three million new apprenticeships across UK industry by 2020.

However, Fusion Lifestyle is aiming to buck the trend by growing its annual apprenticeship programme in partnership with sports and leisure industry training provider ICON Training, as it looks to boost employee engagement and retention.

The scheme, titled Fusion500, offers apprentices a career pathway using the Leisure Professional Apprenticeship from Level 2 through to Level 7, encouraging members of staff to become managers and leaders.

“The support and development of staff will also ensure our customers receive consistently high levels of care, support and knowledge from every team member, which is important for customer satisfaction and community engagement,” said James Duncan, learning and development manager at Fusion Lifestyle.

ICON director Gary Denton added: “Most providers in the sport and leisure sector offer either purely vocational skills or business, management and leadership development but this programme combines the practical teaching and knowledge elements in one course, creating a multi-skilled, commercially focused frontline workforce.”

The Apprenticeship Levy, which came into effect in April, requires all employers with an annual wage bill of over £3m (US$4m, €3.4m) to pay into an apprenticeship funding account.
RELATED STORIES
  Reprieve for leisure centre after last ditch talks


Fusion Lifestyle has held successful talks with a Devon swimming trust and South Hams District Council (SHDC) to prevent part of a leisure centre from closing.
  ICON Training on TES awards shortlist


Sport and leisure industry training provider ICON Training has been shortlisted in two categories at the annual Times Education Supplement (TES) Further Education (FE) Awards 2017.
  Apprenticeships key to business growth, says research


As National Apprenticeship Week kicks off today (14 March), new research has found that 80 per cent of managers believe apprentices are vital to their organisation’s expansion plans.
  Icon Training teams up with British Weight Lifting to deliver new courses


Icon Training has announced a new collaboration with British Weight Lifting (BWL) to broaden education and understanding of the fast-growing sport.
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The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Fusion looks to buck the trend by tripling number of apprentices
POSTED 01 Dec 2017 . BY Deven Pamben
Fusion will encourage members of staff to become managers and leaders through the apprenticeship scheme Credit: Fusion Lifestyle
Our programme with Fusion combines the practical teaching and knowledge elements in one course creating a multi-skilled, commercially focused frontline workforce
– Gary Denton, director, ICON
More apprentices will be offered a route into the sports and leisure industry following a decision by Fusion Lifestyle to grow its programme from 150 to 500 over the next three years.

The latest figures from the Department for Education figures show the number of new apprentices in England fell by 59 per cent in the three months to the end of the July, despite the government's plan to start three million new apprenticeships across UK industry by 2020.

However, Fusion Lifestyle is aiming to buck the trend by growing its annual apprenticeship programme in partnership with sports and leisure industry training provider ICON Training, as it looks to boost employee engagement and retention.

The scheme, titled Fusion500, offers apprentices a career pathway using the Leisure Professional Apprenticeship from Level 2 through to Level 7, encouraging members of staff to become managers and leaders.

“The support and development of staff will also ensure our customers receive consistently high levels of care, support and knowledge from every team member, which is important for customer satisfaction and community engagement,” said James Duncan, learning and development manager at Fusion Lifestyle.

ICON director Gary Denton added: “Most providers in the sport and leisure sector offer either purely vocational skills or business, management and leadership development but this programme combines the practical teaching and knowledge elements in one course, creating a multi-skilled, commercially focused frontline workforce.”

The Apprenticeship Levy, which came into effect in April, requires all employers with an annual wage bill of over £3m (US$4m, €3.4m) to pay into an apprenticeship funding account.
RELATED STORIES
Reprieve for leisure centre after last ditch talks


Fusion Lifestyle has held successful talks with a Devon swimming trust and South Hams District Council (SHDC) to prevent part of a leisure centre from closing.
ICON Training on TES awards shortlist


Sport and leisure industry training provider ICON Training has been shortlisted in two categories at the annual Times Education Supplement (TES) Further Education (FE) Awards 2017.
Apprenticeships key to business growth, says research


As National Apprenticeship Week kicks off today (14 March), new research has found that 80 per cent of managers believe apprentices are vital to their organisation’s expansion plans.
Icon Training teams up with British Weight Lifting to deliver new courses


Icon Training has announced a new collaboration with British Weight Lifting (BWL) to broaden education and understanding of the fast-growing sport.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
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Gran Hotel Taoro opens Sandára Wellness Centre
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FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Spa Supply Solutions

Founded in 2014 by spa management expert Julie Bevilacqua, Spa Supply Solutions is a leader in spa p [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS