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NEWS
Oliver Patrick, co-founder of Future Practice, says it’s time for fitness professionals to own the wellbeing space
POSTED 01 Oct 2024 . BY Kath Hudson
Skipping cardio will cause health issues down the line Credit: Shutterstock/Bojan Milinkov
Future Practice launches courses on VO2 max, sleep and breathwork
Co-founder, Oli Patrick, says the industry could own the wellbeing space
Gen Z are currently getting their advice from TikTok
Gyms need to get people back onto cardio workouts and measure VO2 max
Future Practice has launched a suite of courses designed to enable fitness professionals to train as wellbeing professionals. They will cover areas such as longevity, breathwork, recovery and sleep.

Three new wellness courses are available: Sleep Optimisation; Practical Breathwork for Lifestyle Professionals and Indirect VO2 max and Lifestyle Coaching.

“We want fitness professionals to take control of a space where there's currently a vacuum,” says Future Practice co-founder, Oliver Patrick. “At the moment 56 per cent of Gen Z are getting health advice from TikTok, because there are no professionals giving it to them.

“If the fitness sector doesn’t step up to wellbeing soon it will fragment and the sector will be out of the picture, but if we take ownership of recovery, sleep and interventions such as breathwork, health clubs can become places to get your lifestyle curated.”

Patrick says having good VO2 max is a gamechanger in terms of longevity and healthspan and that it’s important to get people of all ages back into cardio workouts: “VO2 max drives the immune system, stress resilience, energetic capability and cognitive clarity. This parameter should be tracked and trended as frequently as blood pressure and cholesterol, because it is the most predictive biological marker of life expectancy.

“People have lost their love of cardio because it has less effect on the way you look, but there comes a point where there's a biological maintenance requirement.”

A study of 125,000 people showed that increasing VO2 max by even one millilitre can extend life expectancy by 45 days. However, from the age of 40, we lose 10 per cent of VO2 max per decade, which makes it even more important that middle-aged people keep up the cardio.

“If you have a high VO2 max in your 40s, you're the person who's going on walking holidays during retirement,” says Patrick. “But if you have a low VO2 max in your 30s and 40s, you will be the person who can't get out of the house in their 70s. Fitness professionals are the people who can bring about these changes, so if we continue to neglect this parameter that’s a huge oversight.”

Patrick says there's also a lack of expertise around sleep and breathwork, so fitness professionals have the opportunity to claim this space. PTs could also increase their hourly rate if they're empowered to sell sleep consultations as part of their service.

“Sleep disturbances cause excessive eating, increased cardiovascular risk and a pre-disposition for diabetes,” he says. “If we want to be preventative as an industry, it's not enough to just move people, we have to get them well rested too and almost everyone is interested in sleeping better.”

Breathwork is a hugely powerful stress resilience tool but many people lack the understanding of how to utilise it for this purpose and don't optimise their breathing in everyday life. Future Practice partnered with one of the UK’s top breath coaches, Jamie Clements, to create its breathwork course, which covers functional and therapeutic breathing.

It’s common in the industry for trends to start at the premium end and trickle down, but Future Practice has chosen to do the opposite, pricing the courses so they're widely affordable, starting at £179.

“We think every PT in the country should know this, and we’re noticing a shift in interest, so we chose to democratise these teachings and make them available at an affordable price,” says Patrick.

Read the full interview with Oliver Patrick in the upcoming issue of HCM and listen to Patrick’s insights at the all-keynote HCM Summit on 24 October. You can book tickets now.

FOOTNOTE
HCM has been predicting a rebirth in cardio. Find out more in HCM's Fitness Foresight report in the HCM Handbook here.

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  FEATURE: Talking point: Longevity clinics


With one in six people in the world set to be aged over 60 by 2030, the demand for healthy ageing and longevity services is expected to rise. We talk to operators active in this space and ask how their premium offerings can filter down to the mainstream
  Dedicated recovery clubs tipped to become a trend


Recovery, social wellness and longevity were talking points at the recent PerformX Live, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.
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Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
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ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Oliver Patrick, co-founder of Future Practice, says it’s time for fitness professionals to own the wellbeing space
POSTED 01 Oct 2024 . BY Kath Hudson
Skipping cardio will cause health issues down the line Credit: Shutterstock/Bojan Milinkov
Future Practice launches courses on VO2 max, sleep and breathwork
Co-founder, Oli Patrick, says the industry could own the wellbeing space
Gen Z are currently getting their advice from TikTok
Gyms need to get people back onto cardio workouts and measure VO2 max
Future Practice has launched a suite of courses designed to enable fitness professionals to train as wellbeing professionals. They will cover areas such as longevity, breathwork, recovery and sleep.

Three new wellness courses are available: Sleep Optimisation; Practical Breathwork for Lifestyle Professionals and Indirect VO2 max and Lifestyle Coaching.

“We want fitness professionals to take control of a space where there's currently a vacuum,” says Future Practice co-founder, Oliver Patrick. “At the moment 56 per cent of Gen Z are getting health advice from TikTok, because there are no professionals giving it to them.

“If the fitness sector doesn’t step up to wellbeing soon it will fragment and the sector will be out of the picture, but if we take ownership of recovery, sleep and interventions such as breathwork, health clubs can become places to get your lifestyle curated.”

Patrick says having good VO2 max is a gamechanger in terms of longevity and healthspan and that it’s important to get people of all ages back into cardio workouts: “VO2 max drives the immune system, stress resilience, energetic capability and cognitive clarity. This parameter should be tracked and trended as frequently as blood pressure and cholesterol, because it is the most predictive biological marker of life expectancy.

“People have lost their love of cardio because it has less effect on the way you look, but there comes a point where there's a biological maintenance requirement.”

A study of 125,000 people showed that increasing VO2 max by even one millilitre can extend life expectancy by 45 days. However, from the age of 40, we lose 10 per cent of VO2 max per decade, which makes it even more important that middle-aged people keep up the cardio.

“If you have a high VO2 max in your 40s, you're the person who's going on walking holidays during retirement,” says Patrick. “But if you have a low VO2 max in your 30s and 40s, you will be the person who can't get out of the house in their 70s. Fitness professionals are the people who can bring about these changes, so if we continue to neglect this parameter that’s a huge oversight.”

Patrick says there's also a lack of expertise around sleep and breathwork, so fitness professionals have the opportunity to claim this space. PTs could also increase their hourly rate if they're empowered to sell sleep consultations as part of their service.

“Sleep disturbances cause excessive eating, increased cardiovascular risk and a pre-disposition for diabetes,” he says. “If we want to be preventative as an industry, it's not enough to just move people, we have to get them well rested too and almost everyone is interested in sleeping better.”

Breathwork is a hugely powerful stress resilience tool but many people lack the understanding of how to utilise it for this purpose and don't optimise their breathing in everyday life. Future Practice partnered with one of the UK’s top breath coaches, Jamie Clements, to create its breathwork course, which covers functional and therapeutic breathing.

It’s common in the industry for trends to start at the premium end and trickle down, but Future Practice has chosen to do the opposite, pricing the courses so they're widely affordable, starting at £179.

“We think every PT in the country should know this, and we’re noticing a shift in interest, so we chose to democratise these teachings and make them available at an affordable price,” says Patrick.

Read the full interview with Oliver Patrick in the upcoming issue of HCM and listen to Patrick’s insights at the all-keynote HCM Summit on 24 October. You can book tickets now.

FOOTNOTE
HCM has been predicting a rebirth in cardio. Find out more in HCM's Fitness Foresight report in the HCM Handbook here.

RELATED STORIES
FEATURE: Talking point: Longevity clinics


With one in six people in the world set to be aged over 60 by 2030, the demand for healthy ageing and longevity services is expected to rise. We talk to operators active in this space and ask how their premium offerings can filter down to the mainstream
Dedicated recovery clubs tipped to become a trend


Recovery, social wellness and longevity were talking points at the recent PerformX Live, tipped by many speakers as upcoming trends, while the exhibition halls featured infrared saunas, compression therapy and ice baths.
MORE NEWS
Accor reinvents its 1970s Thalassa hotel to launch Bel Hotel Oléron Thalasso and Spa
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île d'Oléron off the country’s western coast with a 27-treatment-room spa.
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
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Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Robosculptor

Since its inception in 2019, roboSculptor has grown into an advanced, AI-powered platform that de [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS