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NEWS
Future of luxury travel predicted in report
POSTED 16 Jun 2011 . BY Tom Walker
Luxury hotel
Travellers who look for authentic, personalised experiences and consumers with "limitless budgets" have been identified among the new trend setters emerging within the luxury travel market - according to a report by leisure consultants Horwarth HTL.

The report, The Future of Luxury Travel, was commissioned by the International Luxury Travel Market and highlights the most likely profiles of luxury travellers for the next 18 months.

The four profiles are:
• the Independent Minded - seeking the authentic, active and personalised
• the Explorer - seeking incredible experiences at limitless budgets
• Candidates to Luxury - seeking high quality, high service
• Streetwise Purchasers - younger, social media experts

Robert Hecker, Chairman of Horwath HTL said, "The report has been fascinating to produce because of the implications for travel in a post credit crunch environment. The high end of the market is often seen as the barometer for trends that will be picked up in other areas of the industry."

Travellers who fall into the "Independent Minded" segment seek authenticity, simplicity and a commitment to the local environment, paying greater interest in closer contact with local culture as an integral part of their travel experiences.

The Explorers are very similar but have even more spending power and so are ready to pay a higher price for that outstanding experience off the beaten tracks.

For Candidates to Luxury, time is tantamount and there is a need for all elements of their travel plans to work seamlessly.

Equally important for all three of these groups is the development of the personal relationships between luxury buyers and their clients - 'knowledge is power'.

Streetwise purchasers, meanwhile, increasingly utilise social media in their decision making process. These travellers are seeking value for money as well as a return on their personal values. For the full report, click here.

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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Future of luxury travel predicted in report
POSTED 16 Jun 2011 . BY Tom Walker
Luxury hotel
Travellers who look for authentic, personalised experiences and consumers with "limitless budgets" have been identified among the new trend setters emerging within the luxury travel market - according to a report by leisure consultants Horwarth HTL.

The report, The Future of Luxury Travel, was commissioned by the International Luxury Travel Market and highlights the most likely profiles of luxury travellers for the next 18 months.

The four profiles are:
• the Independent Minded - seeking the authentic, active and personalised
• the Explorer - seeking incredible experiences at limitless budgets
• Candidates to Luxury - seeking high quality, high service
• Streetwise Purchasers - younger, social media experts

Robert Hecker, Chairman of Horwath HTL said, "The report has been fascinating to produce because of the implications for travel in a post credit crunch environment. The high end of the market is often seen as the barometer for trends that will be picked up in other areas of the industry."

Travellers who fall into the "Independent Minded" segment seek authenticity, simplicity and a commitment to the local environment, paying greater interest in closer contact with local culture as an integral part of their travel experiences.

The Explorers are very similar but have even more spending power and so are ready to pay a higher price for that outstanding experience off the beaten tracks.

For Candidates to Luxury, time is tantamount and there is a need for all elements of their travel plans to work seamlessly.

Equally important for all three of these groups is the development of the personal relationships between luxury buyers and their clients - 'knowledge is power'.

Streetwise purchasers, meanwhile, increasingly utilise social media in their decision making process. These travellers are seeking value for money as well as a return on their personal values. For the full report, click here.

MORE NEWS
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
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In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Lovinfit Group

Lovinfit Group was founded in Parma, Italy in 2016 by a team of doctors, wellness and sports profess [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS