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NEWS
Future of luxury travel predicted in report
POSTED 16 Jun 2011 . BY Tom Walker
Luxury hotel
Travellers who look for authentic, personalised experiences and consumers with "limitless budgets" have been identified among the new trend setters emerging within the luxury travel market - according to a report by leisure consultants Horwarth HTL.

The report, The Future of Luxury Travel, was commissioned by the International Luxury Travel Market and highlights the most likely profiles of luxury travellers for the next 18 months.

The four profiles are:
• the Independent Minded - seeking the authentic, active and personalised
• the Explorer - seeking incredible experiences at limitless budgets
• Candidates to Luxury - seeking high quality, high service
• Streetwise Purchasers - younger, social media experts

Robert Hecker, Chairman of Horwath HTL said, "The report has been fascinating to produce because of the implications for travel in a post credit crunch environment. The high end of the market is often seen as the barometer for trends that will be picked up in other areas of the industry."

Travellers who fall into the "Independent Minded" segment seek authenticity, simplicity and a commitment to the local environment, paying greater interest in closer contact with local culture as an integral part of their travel experiences.

The Explorers are very similar but have even more spending power and so are ready to pay a higher price for that outstanding experience off the beaten tracks.

For Candidates to Luxury, time is tantamount and there is a need for all elements of their travel plans to work seamlessly.

Equally important for all three of these groups is the development of the personal relationships between luxury buyers and their clients - 'knowledge is power'.

Streetwise purchasers, meanwhile, increasingly utilise social media in their decision making process. These travellers are seeking value for money as well as a return on their personal values. For the full report, click here.

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Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Future of luxury travel predicted in report
POSTED 16 Jun 2011 . BY Tom Walker
Luxury hotel
Travellers who look for authentic, personalised experiences and consumers with "limitless budgets" have been identified among the new trend setters emerging within the luxury travel market - according to a report by leisure consultants Horwarth HTL.

The report, The Future of Luxury Travel, was commissioned by the International Luxury Travel Market and highlights the most likely profiles of luxury travellers for the next 18 months.

The four profiles are:
• the Independent Minded - seeking the authentic, active and personalised
• the Explorer - seeking incredible experiences at limitless budgets
• Candidates to Luxury - seeking high quality, high service
• Streetwise Purchasers - younger, social media experts

Robert Hecker, Chairman of Horwath HTL said, "The report has been fascinating to produce because of the implications for travel in a post credit crunch environment. The high end of the market is often seen as the barometer for trends that will be picked up in other areas of the industry."

Travellers who fall into the "Independent Minded" segment seek authenticity, simplicity and a commitment to the local environment, paying greater interest in closer contact with local culture as an integral part of their travel experiences.

The Explorers are very similar but have even more spending power and so are ready to pay a higher price for that outstanding experience off the beaten tracks.

For Candidates to Luxury, time is tantamount and there is a need for all elements of their travel plans to work seamlessly.

Equally important for all three of these groups is the development of the personal relationships between luxury buyers and their clients - 'knowledge is power'.

Streetwise purchasers, meanwhile, increasingly utilise social media in their decision making process. These travellers are seeking value for money as well as a return on their personal values. For the full report, click here.

MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
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Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
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+ More news   
 
FEATURED SUPPLIERS

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
TLEE Spas + Wellness

TLEE Spas + Wellness is a globally acclaimed spa design and consulting firm created in 2010 by Tracy [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS