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NEWS
GWS report details top wellness trend predictions for 2021
POSTED 26 Jan 2021 . BY Megan Whitby
The report predicts that breathwork will become a major trend in 2021 Credit: Shutterstock/Yolya Ilyasova
Going forward, those who engage in taking good care of themselves and preventing chronic illness will be in the best position to stay healthy and thrive
– Susie Ellis
The Global Wellness Summit (GWS) has unveiled its latest trends report containing its top nine wellness trends for 2021.

Predictions range from a focus on breathwork and immune-health to the importance of diversity, inclusion and accessibility in wellness.

Released annually, The Global Wellness Trends Report features new directions – with dedicated chapters – which the GWS believes will have the most meaningful impact on the US$4.5trn global wellness industry.

The forecast is based on the insights of hundreds of international executives of wellness companies, economists, doctors, investors, academics and technologists that gathered in person and virtually at the recent GWS.

One key trend that is highlighted is a ‘self-care renaissance’ which Cecelia Girr, strategy director, at TBWA Worldwide and Skyler Hubler, cultural strategist at TBWA Worldwide, take a deep dive into.

The authors argue that in light of the pandemic, we’re witnessing a renaissance where "two complementary yet often competing entities – healthcare and wellness – will converge".

Girr and Hubler believe this will only accelerate in the wake of the pandemic as society continues to prioritise and protect health and wellbeing to control the COVID-19 crisis.

Other trends include predictions about a potential growth in interest in financial wellness, wellness architecture and collaboration between major media platforms and the wellness world, plus how wellness can help reset events and the way we travel.

The report was also written by Beth McGroarty, VP of research and forecasting at GWI, Nancy Davis, GWI and GWS chief creative officer and executive director, Tonia Callender, GWI research fellow, Veronica Schreibeis Smith, founder of Vera Iconica Architecture and Developments, Sandra Ballentine, beauty and health editor at large of W Magazine and Elaine Glusac, freelance writer.

GWI chair and CEO Susie Ellis said the report reinforces that wellness is crucial in contributing to the battle against controlling and confronting COVID-19.

“Going forward, those who engage in taking good care of themselves and preventing chronic illness will be in the best position to stay healthy and thrive,” she stated.

The Global Wellness Trends Report – “The Future of Wellness 2021”

– Hollywood and the Entertainment Industries Jump into Wellness

– The Future of Immune Health: Stop Boosting, Start Balancing

– Spiritual and Numinous Moments in Architecture

– Just Breathe!

– The Self-Care Renaissance

– Adding Color to Wellness

– Resetting Events with Wellness

– Money Out Loud: Financial wellness

– 2021: The Year of the Travel Reset
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PROJECT PROFILE:

Global Wellness Summit
The idea that the global wellness and spa industry is going to come out of the coronavirus pandemic stronger than ever before was a key take-home message from this year’s Global Wellness Summit (GWS).


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NEWS
GWS report details top wellness trend predictions for 2021
POSTED 26 Jan 2021 . BY Megan Whitby
The report predicts that breathwork will become a major trend in 2021 Credit: Shutterstock/Yolya Ilyasova
Going forward, those who engage in taking good care of themselves and preventing chronic illness will be in the best position to stay healthy and thrive
– Susie Ellis
The Global Wellness Summit (GWS) has unveiled its latest trends report containing its top nine wellness trends for 2021.

Predictions range from a focus on breathwork and immune-health to the importance of diversity, inclusion and accessibility in wellness.

Released annually, The Global Wellness Trends Report features new directions – with dedicated chapters – which the GWS believes will have the most meaningful impact on the US$4.5trn global wellness industry.

The forecast is based on the insights of hundreds of international executives of wellness companies, economists, doctors, investors, academics and technologists that gathered in person and virtually at the recent GWS.

One key trend that is highlighted is a ‘self-care renaissance’ which Cecelia Girr, strategy director, at TBWA Worldwide and Skyler Hubler, cultural strategist at TBWA Worldwide, take a deep dive into.

The authors argue that in light of the pandemic, we’re witnessing a renaissance where "two complementary yet often competing entities – healthcare and wellness – will converge".

Girr and Hubler believe this will only accelerate in the wake of the pandemic as society continues to prioritise and protect health and wellbeing to control the COVID-19 crisis.

Other trends include predictions about a potential growth in interest in financial wellness, wellness architecture and collaboration between major media platforms and the wellness world, plus how wellness can help reset events and the way we travel.

The report was also written by Beth McGroarty, VP of research and forecasting at GWI, Nancy Davis, GWI and GWS chief creative officer and executive director, Tonia Callender, GWI research fellow, Veronica Schreibeis Smith, founder of Vera Iconica Architecture and Developments, Sandra Ballentine, beauty and health editor at large of W Magazine and Elaine Glusac, freelance writer.

GWI chair and CEO Susie Ellis said the report reinforces that wellness is crucial in contributing to the battle against controlling and confronting COVID-19.

“Going forward, those who engage in taking good care of themselves and preventing chronic illness will be in the best position to stay healthy and thrive,” she stated.

The Global Wellness Trends Report – “The Future of Wellness 2021”

– Hollywood and the Entertainment Industries Jump into Wellness

– The Future of Immune Health: Stop Boosting, Start Balancing

– Spiritual and Numinous Moments in Architecture

– Just Breathe!

– The Self-Care Renaissance

– Adding Color to Wellness

– Resetting Events with Wellness

– Money Out Loud: Financial wellness

– 2021: The Year of the Travel Reset
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Global Wellness Summit 2021 to be hosted in Tel Aviv this November


The Global Wellness Summit (GWS) today announced its 2021 conference will take place in Tel Aviv, Israel, from November 15-18 at the Hilton Tel Aviv, set on the shores of the Mediterranean Sea.
The future of wellness: New report investigates changing consumer attitudes and behaviour in wellness market


A new report by McKinsey & Company reveals insights into shifting consumer attitudes and behaviour towards wellness across the globe.
FEATURE: Event review: Global Wellness Summit 2020


This year’s Global Wellness Summit saw two US surgeon generals, leading spa stakeholders and wellness professionals look towards the role they have to play following the global pandemic. Spa Business magazine gives its highlights
FEATURE: News report: Mental health


A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellbeing market
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Preidlhof reopens in Italy with refreshed wellness offering and spa updates
Italian destination spa Preidlhof in South Tyrol is welcoming back guests with new retreats, signature rituals, specialist therapists and freshly renovated spa areas.
Study: ISPA’s latest research shows signs of hope for US spa industry's recovery
The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit.
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The hospitality industry has always been a reluctant adopter of technology, perceiving it as a hindrance to offering a personalised experience. [more...]
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WDT Werner Dosiertechnik GmbH & Co. KG

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Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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