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NEWS
Global survey launches to establish spa salary benchmarks
POSTED 12 Oct 2022 . BY Megan Whitby
Starr wants the survey data to help inform industry leaders about how to resolve the industry's recruitment and retention crisis Credit: Shutterstock/Krakenimages.com

Credit: Lisa Starr
If we’re going to grow our industry, we need to have an accurate high-level view of the economic
– Lisa Starr
A new survey has been launched to review shifts in wages and employment in the global spa industry.

Open until 7 December, the 2022 Global Spa Compensation Survey was created by Lisa Starr, principal of Wynne Business and 36-year spa and wellness industry veteran.

The 26-question survey is the second iteration of its kind following on from the original version eight years ago.

The 2014 edition received responses from 35 countries across six continents and had its results published in the Spa Business Handbook. This year’s findings will also be published in the 2022/23 Spa Business Handbook, with results tallied by country.

The survey is designed to be answered by spa owners, directors or manager-level staff, who have an accurate working knowledge of the various pay rates and roles of their entire team of spa or wellness centre staff.

Any global spa director or regional directors participating are being asked to answer a survey for each of the countries in which they manage a property.

Starr told Spa Business what sparked the motivation behind the survey.

“For spa and wellness businesses, staff compensation is typically the largest single expense so it’s important to record it accurately. I know from my global travels around the world teaching spa management courses that standard ranges and methods of payment are often consistent throughout a country. However, there are massive variations in the relationship between payroll expense and revenue from country to country.

"To study this and consider what global standards might be, we need data.

"As an industry, we want to create workplaces that provide opportunities and a career path, without compromising the ability of the business to operate.

"A lot has changed in business operations as a result of the last few years and there's a tremendous global demand from consumers for our wellness products and services, but we have less staff than we ever did to deliver on this.

“If we’re going to grow our industry – and I believe we have the potential to do so – we need a high-level view of the economics."

To take part in the survey, please follow this link.

Starr plans to make this survey a more regular initiative and is aiming to repeat the process every two years. She’s also planning to launch a staff survey focused on job satisfaction and career growth in the off years.

“We need accurate data to develop campaigns that draw more people to join our industry,” she said, “attracting potential staff was also the impetus behind the launch of my podcast, Starrcast. In order to grow the spa and wellness industry, we need more people.”
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NEWS
Global survey launches to establish spa salary benchmarks
POSTED 12 Oct 2022 . BY Megan Whitby
Starr wants the survey data to help inform industry leaders about how to resolve the industry's recruitment and retention crisis Credit: Shutterstock/Krakenimages.com
Credit: Lisa Starr
If we’re going to grow our industry, we need to have an accurate high-level view of the economic
– Lisa Starr
A new survey has been launched to review shifts in wages and employment in the global spa industry.

Open until 7 December, the 2022 Global Spa Compensation Survey was created by Lisa Starr, principal of Wynne Business and 36-year spa and wellness industry veteran.

The 26-question survey is the second iteration of its kind following on from the original version eight years ago.

The 2014 edition received responses from 35 countries across six continents and had its results published in the Spa Business Handbook. This year’s findings will also be published in the 2022/23 Spa Business Handbook, with results tallied by country.

The survey is designed to be answered by spa owners, directors or manager-level staff, who have an accurate working knowledge of the various pay rates and roles of their entire team of spa or wellness centre staff.

Any global spa director or regional directors participating are being asked to answer a survey for each of the countries in which they manage a property.

Starr told Spa Business what sparked the motivation behind the survey.

“For spa and wellness businesses, staff compensation is typically the largest single expense so it’s important to record it accurately. I know from my global travels around the world teaching spa management courses that standard ranges and methods of payment are often consistent throughout a country. However, there are massive variations in the relationship between payroll expense and revenue from country to country.

"To study this and consider what global standards might be, we need data.

"As an industry, we want to create workplaces that provide opportunities and a career path, without compromising the ability of the business to operate.

"A lot has changed in business operations as a result of the last few years and there's a tremendous global demand from consumers for our wellness products and services, but we have less staff than we ever did to deliver on this.

“If we’re going to grow our industry – and I believe we have the potential to do so – we need a high-level view of the economics."

To take part in the survey, please follow this link.

Starr plans to make this survey a more regular initiative and is aiming to repeat the process every two years. She’s also planning to launch a staff survey focused on job satisfaction and career growth in the off years.

“We need accurate data to develop campaigns that draw more people to join our industry,” she said, “attracting potential staff was also the impetus behind the launch of my podcast, Starrcast. In order to grow the spa and wellness industry, we need more people.”
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April opening for Heckfield Place's new nature-centric spa in heart of English countryside
Just as spring dawns across the UK this April, a brand new botanical spa will come to life in the grounds of English country hotel and retreat Heckfield Place in Hampshire.
Vast geothermal lagoon costing up to $500m could open in Québec in 2024
Plans for a net-zero geothermal bathing lagoon and chalet village near Québec City, Canada, are blazing a trail in sustainability.
Massage Heights experiences historic revenue growth
North American spa franchise Massage Heights has reported record-breaking revenues and peak company average unit volume (AUV) performance for the past year.
Google lays off 31 massage therapists as part of major staff cuts
Google has let go of 31 massage therapists after senior leadership cut its global staff base by 12,000 employees.
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Living Earth Crafts (LEC) is the world’s most recognised manufacturer of premium spa and wellness equipment. [more...]

bbspa_France channels La Dolce Vita to realise Biologique Recherche’s new Rome outpost
Inside a historical palace once owned by the Colonna family – one of the oldest and most famous Roman patrician families – premium skincare and spa company Biologique Recherche has opened the doors to a new location in Rome, Italy. [more...]
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More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
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05-06 Mar 2023

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
05-06 Mar 2023

CryoCON 2023

Renaissance at Plano Legacy West Hotel, Dallas, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

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