Gwyneth Paltrow's lifestyle and wellness brand, Goop, has opened its first UK pop-up shop in London's Notting Hill.
Located on Westbourne Grove, the store features California-inspired interiors designed by Fran Hickman and is home to the company's first ever homeware collection, as well as a try-before-you-buy clean beauty 'apothecary', where customers can create their own skincare products.
In addition, the store will be selling a range of curated products from other brands including Stella McCartney, as well as offering its range of own-brand sports and lounge apparel.
The store, which will be open until the end of January 2019, will host a series of events, including a skincare master class led by skincare expert Anastasia Achilleos, as well as an afternoon tea with treats provided by the Hummingbird Bakery.
Other events include new moon and full moon ceremonies with meditation teacher and author Vanessa Kandiyoti and personalisation sessions with designer Graf Lantz.
