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Les Mills and Alliance join forces to drive exercise participation
POSTED 14 Sep 2017 . BY Deven Pamben
Les Mills UK’s immersive cycling experience, the Trip, features in Salt Ayre Sports Centre
Leisure development company Alliance Leisure and group exercise specialist Les Mills UK are working together in partnership to help operators install facilities that can help drive participation in communal physical activity.

By combining their expertise and research, the two companies are focused on adopting a holistic approach to facility development, providing solutions for both the physical building and studio programming to help motivate users.

Les Mills UK’s immersive cycling experience, the Trip, which combines AV, lighting and full screen projection, features in Alliance’s £5m (US$6.6m, €5.5m) redevelopment of Salt Ayre Sports Centre in Lancaster, Lancashire.

The two companies now plan to collaborate with each other on other projects.

Alliance Leisure is working on a number of developments under the UK Leisure Framework, which is designed to make public sector facilities more efficient and affordable.

“Partnering with Les Mills allows us to offer operators the latest solutions in facility development and group fitness, which will help them to attract new markets and widen participation,” said James Foley, commercial director of Alliance Leisure.

Aimee Barry, business development director at Les Mills UK, said: “With more facilities understanding the importance of group exercise, innovation and design our partnership will provide an easy framework to help deliver inspiring spaces which motivate members to keep coming back.”
RELATED STORIES
  Les Mills to offer free virtual classes on National Fitness Day


Les Mills UK has teamed up with ukactive to offer its Born To Move virtual class to 10,000 schools across the UK for free on National Fitness Day later this month.
  Alliance bolsters development team to meet growth


Alliance Leisure has made a number of new appointments across its business development team to support increasing demand for leisure facilities across the UK.
  Les Mills enters commercial office to get workers fit


Global fitness brand Les Mills has teamed up with a commercial property company to offer office employees the chance to get fit while at work – the first time the brand has been involved in such a project.
  Group fitness giant Les Mills gains CIMSPA endorsement


Les Mills fitness instructors have the opportunity to gain CIMSPA continuing professional development (CPD) points as a result of the two organisations agreeing a new partnership.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Les Mills and Alliance join forces to drive exercise participation
POSTED 14 Sep 2017 . BY Deven Pamben
Les Mills UK’s immersive cycling experience, the Trip, features in Salt Ayre Sports Centre
Leisure development company Alliance Leisure and group exercise specialist Les Mills UK are working together in partnership to help operators install facilities that can help drive participation in communal physical activity.

By combining their expertise and research, the two companies are focused on adopting a holistic approach to facility development, providing solutions for both the physical building and studio programming to help motivate users.

Les Mills UK’s immersive cycling experience, the Trip, which combines AV, lighting and full screen projection, features in Alliance’s £5m (US$6.6m, €5.5m) redevelopment of Salt Ayre Sports Centre in Lancaster, Lancashire.

The two companies now plan to collaborate with each other on other projects.

Alliance Leisure is working on a number of developments under the UK Leisure Framework, which is designed to make public sector facilities more efficient and affordable.

“Partnering with Les Mills allows us to offer operators the latest solutions in facility development and group fitness, which will help them to attract new markets and widen participation,” said James Foley, commercial director of Alliance Leisure.

Aimee Barry, business development director at Les Mills UK, said: “With more facilities understanding the importance of group exercise, innovation and design our partnership will provide an easy framework to help deliver inspiring spaces which motivate members to keep coming back.”
RELATED STORIES
Les Mills to offer free virtual classes on National Fitness Day


Les Mills UK has teamed up with ukactive to offer its Born To Move virtual class to 10,000 schools across the UK for free on National Fitness Day later this month.
Alliance bolsters development team to meet growth


Alliance Leisure has made a number of new appointments across its business development team to support increasing demand for leisure facilities across the UK.
Les Mills enters commercial office to get workers fit


Global fitness brand Les Mills has teamed up with a commercial property company to offer office employees the chance to get fit while at work – the first time the brand has been involved in such a project.
Group fitness giant Les Mills gains CIMSPA endorsement


Les Mills fitness instructors have the opportunity to gain CIMSPA continuing professional development (CPD) points as a result of the two organisations agreeing a new partnership.
MORE NEWS
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
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MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Sothys Paris

Founded in 1946, Sothys is owned by the Mas family. Chief executive Christian Mas oversees the com [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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