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NEWS
énergie launches training concept as part of rebrand
POSTED 17 Aug 2017 . BY Deven Pamben
thé Yard offers two main classes are: Fighting FIT and Double HIIT
Fitness franchise énergie Group has opened thé Yard - a new signature training concept that will be rolled out at its énergie and Fit4less clubs across the UK as part of rebranding efforts.

Launched in conjunction with the opening of énergie Fitness Sheldon in Birmingham, the new high intensity training zone is set behind an urban-style fence in the club. It consists of a circuit-based studio with individual suspension training stations, sprint lanes, a dual-level plyometric platform and a boxing zone with punch bags.

Created by énergie’s training and development team, thé Yard is aimed to help diversify the gym experience for its members.

Designed as group classes, sessions combine “a high intensity, fun and challenging routine”, using equipment from Hatton Boxing and Jigsaw Fitness. The two main classes are: Fighting FIT and Double HIIT (high intensity interval training).

Members can track their real-time workout data and fitness progression via a MyZone belt, which connects to both the MyZone app and the énergie Fitness app.

énergie Fitness Sheldon, which opened this month, is a 9,000sq ft (836sq m) club that also features cardio and resistant equipment, and a studio, which provides spin, yoga and toning classes.

Ian Rushbury, head of fitness, training and innovation at énergie, said: “The Sheldon club opening is only the beginning of a continued expansion for the énergie Fitness brand, with thé Yard concept adding a new dimension in today’s health and fitness club market.”

The énergie Group now boasts more than 100 clubs and over 130,000 members across the UK, Ireland and mainland Europe.

énergie Fitness Ipswich, which will also feature thé Yard, is set to open in September.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
énergie launches training concept as part of rebrand
POSTED 17 Aug 2017 . BY Deven Pamben
thé Yard offers two main classes are: Fighting FIT and Double HIIT
Fitness franchise énergie Group has opened thé Yard - a new signature training concept that will be rolled out at its énergie and Fit4less clubs across the UK as part of rebranding efforts.

Launched in conjunction with the opening of énergie Fitness Sheldon in Birmingham, the new high intensity training zone is set behind an urban-style fence in the club. It consists of a circuit-based studio with individual suspension training stations, sprint lanes, a dual-level plyometric platform and a boxing zone with punch bags.

Created by énergie’s training and development team, thé Yard is aimed to help diversify the gym experience for its members.

Designed as group classes, sessions combine “a high intensity, fun and challenging routine”, using equipment from Hatton Boxing and Jigsaw Fitness. The two main classes are: Fighting FIT and Double HIIT (high intensity interval training).

Members can track their real-time workout data and fitness progression via a MyZone belt, which connects to both the MyZone app and the énergie Fitness app.

énergie Fitness Sheldon, which opened this month, is a 9,000sq ft (836sq m) club that also features cardio and resistant equipment, and a studio, which provides spin, yoga and toning classes.

Ian Rushbury, head of fitness, training and innovation at énergie, said: “The Sheldon club opening is only the beginning of a continued expansion for the énergie Fitness brand, with thé Yard concept adding a new dimension in today’s health and fitness club market.”

The énergie Group now boasts more than 100 clubs and over 130,000 members across the UK, Ireland and mainland Europe.

énergie Fitness Ipswich, which will also feature thé Yard, is set to open in September.
RELATED STORIES
énergie Group opens first ‘owned’ club


Fitness franchise énergie Group has opened its first corporately ‘owned’ health club in Ormskirk near Liverpool.
énergie crowdfunding round closes at £630,000


énergie Group has concluded its crowdfunding round, finishing with a total of £629,300 from 283 investors via Crowdcube.
énergie Group to present at investment event amid Crowdcube extension


The énergie Group is to extend its crowdfunding push after the company was asked to present at a Crowdcube investment event.
énergie Group powers past £500k crowdfunding target


The énergie Group has shot past its £500,000 target on Crowdcube, reaching the milestone with a whole week to spare.
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AI firm Midjourney enters wellness with spa, fitness and body scanning concept
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Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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