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NEWS
Hand & Stone promotes upskilling with new free training resources for massage therapists
POSTED 12 Sep 2024 . BY Megan Whitby
Hand & Stone says the new initiative is the first-of-its-kind in the industry Credit: NDAB Creativity/Shutterstock
Hand & Stone has launched a brand new platform to all licensed US massage therapists, regardless of their affiliation with Hand & Stone, free access to a variety of select continuing education courses
By making select courses available for free, the brand hopes to create an environment of continuous learning for all licensed massage therapists
It also hopes to showcase a preview of the comprehensive learning available to Hand & Stone employees nationwide
Since launching in 2004, the brand has grown into a more than 600-unit massage and facial spa franchise with locations across 36 US states and Canada
US-based spa franchise Hand & Stone Massage and Facial Spa has begun offering free courses for continued education requirements for all licensed massage therapists – including those not employed by the brand.

The educational lectures, training programmes and learning and development courses are now available on Hand & Stone's brand new Learning Management System (LMS).

The LMS is designed to support massage therapists' professional growth by providing flexible, accessible education at no cost.

“We’re excited to offer this resource to the broader massage community,” said Nathan Nordstrom, senior director of training and industry relations at Hand & Stone.

“Our goal is to provide high-quality educational opportunities that support professional development for all licensed massage therapists. By making these courses available for free, we hope to create an environment of continuous learning and improvement in the industry.”

What’s on offer?
The site currently features a range of continuing education courses worth one credit each, including:

• Adapting Techniques: Working Within Your Limitations.
• What Comes Next: Paths to Advancing Your Career.
• Client-Based: Prejudicial Judgement.
• Good, Better, Best in Massage Therapy: How to Work Smarter and Not Harder.
• Hot Stone Essentials.
• Work Environments: How Different Can They Be?
• Work Settings in the Industry of Massage.

The bigger picture
Hand & Stone notes that these free courses represent just a portion of the range of training available to its spa employees who are eligible for 12 continuing education hours with completed new-hire training.

The brand also offers a series of live quarterly webinars and a secondary learning system for employees to enhance their understanding of company protocols and industry knowledge.

By offering these educational resources, Hand & Stone aims to equip its franchise owners with tools for long-term success, enabling them to attract and retain top talent, boost employee satisfaction, and enhance the overall customer experience. This focus on training is designed to lead to repeat customers and increased spending through service upgrades.

About Hand & Stone
Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable and convenient manner.

Launched in 2004, Hand & Stone has locations across 36 US states and Canada.

Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns.
RELATED STORIES
  Hand & Stone bolsters North American portfolio with 23 extra locations


US massage franchise Hand & Stone Massage and Facial Spa is set to convert 23 Massage Green franchise locations across the US to its brand.
  John Teza named CEO of Hand & Stone Massage and Facial Spa


US-based Hand & Stone Massage and Facial Spa has grown into a 490+ unit massage and facial spa franchise since its inception in 2004. Former Hand & Stone chief development officer and president John Teza will now helm the organisation after being appointed CEO
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News   Products   Magazine   Subscribe
NEWS
Hand & Stone promotes upskilling with new free training resources for massage therapists
POSTED 12 Sep 2024 . BY Megan Whitby
Hand & Stone says the new initiative is the first-of-its-kind in the industry Credit: NDAB Creativity/Shutterstock
Hand & Stone has launched a brand new platform to all licensed US massage therapists, regardless of their affiliation with Hand & Stone, free access to a variety of select continuing education courses
By making select courses available for free, the brand hopes to create an environment of continuous learning for all licensed massage therapists
It also hopes to showcase a preview of the comprehensive learning available to Hand & Stone employees nationwide
Since launching in 2004, the brand has grown into a more than 600-unit massage and facial spa franchise with locations across 36 US states and Canada
US-based spa franchise Hand & Stone Massage and Facial Spa has begun offering free courses for continued education requirements for all licensed massage therapists – including those not employed by the brand.

The educational lectures, training programmes and learning and development courses are now available on Hand & Stone's brand new Learning Management System (LMS).

The LMS is designed to support massage therapists' professional growth by providing flexible, accessible education at no cost.

“We’re excited to offer this resource to the broader massage community,” said Nathan Nordstrom, senior director of training and industry relations at Hand & Stone.

“Our goal is to provide high-quality educational opportunities that support professional development for all licensed massage therapists. By making these courses available for free, we hope to create an environment of continuous learning and improvement in the industry.”

What’s on offer?
The site currently features a range of continuing education courses worth one credit each, including:

• Adapting Techniques: Working Within Your Limitations.
• What Comes Next: Paths to Advancing Your Career.
• Client-Based: Prejudicial Judgement.
• Good, Better, Best in Massage Therapy: How to Work Smarter and Not Harder.
• Hot Stone Essentials.
• Work Environments: How Different Can They Be?
• Work Settings in the Industry of Massage.

The bigger picture
Hand & Stone notes that these free courses represent just a portion of the range of training available to its spa employees who are eligible for 12 continuing education hours with completed new-hire training.

The brand also offers a series of live quarterly webinars and a secondary learning system for employees to enhance their understanding of company protocols and industry knowledge.

By offering these educational resources, Hand & Stone aims to equip its franchise owners with tools for long-term success, enabling them to attract and retain top talent, boost employee satisfaction, and enhance the overall customer experience. This focus on training is designed to lead to repeat customers and increased spending through service upgrades.

About Hand & Stone
Hand & Stone is a more than 600-unit massage and facial spa franchise with a mission to deliver premium spa services to the middle market in a professional, affordable and convenient manner.

Launched in 2004, Hand & Stone has locations across 36 US states and Canada.

Available for women, men and teens, a wide range of services are tailored to each individual's needs or skin concerns.
RELATED STORIES
Hand & Stone bolsters North American portfolio with 23 extra locations


US massage franchise Hand & Stone Massage and Facial Spa is set to convert 23 Massage Green franchise locations across the US to its brand.
John Teza named CEO of Hand & Stone Massage and Facial Spa


US-based Hand & Stone Massage and Facial Spa has grown into a 490+ unit massage and facial spa franchise since its inception in 2004. Former Hand & Stone chief development officer and president John Teza will now helm the organisation after being appointed CEO
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
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Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Saskia Spa

Founded in 2014, Saskia Spa continues to evolve as a professional luxury skincare brand. It forms pa [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS