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NEWS
Enormous Hard Rock resort expansion to feature 450ft tall 'Guitar Tower,' 41,000sq ft spa
POSTED 30 Oct 2017 . BY Kim Megson
The resort will feature a 450ft high tower shaped like back-to-back guitars Credit: Hard Rock International
The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn (€1.3bn, £1.1bn), with the addition of a 450ft (137m) high tower shaped like back-to-back guitars.

The giant structure will be the centrepiece of the enlarged Seminole Hard Rock Hotel & Casino in Fort Lauderdale, Florida, US.

Hard Rock International CEO James F. Allen has assembled a large design team – including Klai Juba Wald Architects, Rockwell Group, EDSA, Wilson Associates, Wimberly Interiors, Cleo Design and Laurence Lee Associates – to work on different elements of the project, described as “one of the world’s most elaborate casino complexes.”

The site’s hotel will be expanded to include 806 additional guestrooms and suites, with 638 in the guitar tower, bringing the total number to 1,300.

At the base of the new tower will be an elaborate 10-acre pool complex, with private villas surrounded entirely by water and waterfalls.

Other additions to the resort include around 60,000sq ft 5,574sq m) of new retail and restaurant space, a new business centre and a 41,000sq ft (3,809sq m) spa. The existing casino will also be doubled in size and the Hard Rock Live theatre and television studio will be redesigned and rebuilt at a cost of US$100m (€86m, £76m) by Montreal-based Sceno Plus, enhancing its capacity to 7,000.

The entirety of the work is expected to be completed by mid-2019, in advance of Super Bowl LIV at nearby Hard Rock Stadium in February 2020.

“Our ancestors and elders welcomed curious tourists to our Florida reservations, and today’s members of the Seminole Tribe of Florida will soon welcome visitors from all over the world to what will become a landmark destination,” said Seminole Tribe chair Marcellus Osceola Jr. “Our guitar tower will attract global attention.”
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Hard Rock International has revealed its plans to build a 372-room music-themed hotel in Berlin adjacent to Checkpoint Charlie and displaying a section of the Berlin Wall.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Enormous Hard Rock resort expansion to feature 450ft tall 'Guitar Tower,' 41,000sq ft spa
POSTED 30 Oct 2017 . BY Kim Megson
The resort will feature a 450ft high tower shaped like back-to-back guitars Credit: Hard Rock International
The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn (€1.3bn, £1.1bn), with the addition of a 450ft (137m) high tower shaped like back-to-back guitars.

The giant structure will be the centrepiece of the enlarged Seminole Hard Rock Hotel & Casino in Fort Lauderdale, Florida, US.

Hard Rock International CEO James F. Allen has assembled a large design team – including Klai Juba Wald Architects, Rockwell Group, EDSA, Wilson Associates, Wimberly Interiors, Cleo Design and Laurence Lee Associates – to work on different elements of the project, described as “one of the world’s most elaborate casino complexes.”

The site’s hotel will be expanded to include 806 additional guestrooms and suites, with 638 in the guitar tower, bringing the total number to 1,300.

At the base of the new tower will be an elaborate 10-acre pool complex, with private villas surrounded entirely by water and waterfalls.

Other additions to the resort include around 60,000sq ft 5,574sq m) of new retail and restaurant space, a new business centre and a 41,000sq ft (3,809sq m) spa. The existing casino will also be doubled in size and the Hard Rock Live theatre and television studio will be redesigned and rebuilt at a cost of US$100m (€86m, £76m) by Montreal-based Sceno Plus, enhancing its capacity to 7,000.

The entirety of the work is expected to be completed by mid-2019, in advance of Super Bowl LIV at nearby Hard Rock Stadium in February 2020.

“Our ancestors and elders welcomed curious tourists to our Florida reservations, and today’s members of the Seminole Tribe of Florida will soon welcome visitors from all over the world to what will become a landmark destination,” said Seminole Tribe chair Marcellus Osceola Jr. “Our guitar tower will attract global attention.”
RELATED STORIES
Hard Rock returns to its roots with plans for London hotel


Hard Rock International, in collaboration with glh Hotels, has unveiled plans for the Hard Rock Hotel London, to be located at Marble Arch on Hyde Park at the crossroads of Oxford Street and Park Lane.
Hard Rock unveils vision for hotel at Berlin's Checkpoint Charlie


Hard Rock International has revealed its plans to build a 372-room music-themed hotel in Berlin adjacent to Checkpoint Charlie and displaying a section of the Berlin Wall.
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The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS