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Enormous Hard Rock resort expansion to feature 450ft tall 'Guitar Tower,' 41,000sq ft spa
POSTED 30 Oct 2017 . BY Kim Megson
The resort will feature a 450ft high tower shaped like back-to-back guitars Credit: Hard Rock International
The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn (€1.3bn, £1.1bn), with the addition of a 450ft (137m) high tower shaped like back-to-back guitars.

The giant structure will be the centrepiece of the enlarged Seminole Hard Rock Hotel & Casino in Fort Lauderdale, Florida, US.

Hard Rock International CEO James F. Allen has assembled a large design team – including Klai Juba Wald Architects, Rockwell Group, EDSA, Wilson Associates, Wimberly Interiors, Cleo Design and Laurence Lee Associates – to work on different elements of the project, described as “one of the world’s most elaborate casino complexes.”

The site’s hotel will be expanded to include 806 additional guestrooms and suites, with 638 in the guitar tower, bringing the total number to 1,300.

At the base of the new tower will be an elaborate 10-acre pool complex, with private villas surrounded entirely by water and waterfalls.

Other additions to the resort include around 60,000sq ft 5,574sq m) of new retail and restaurant space, a new business centre and a 41,000sq ft (3,809sq m) spa. The existing casino will also be doubled in size and the Hard Rock Live theatre and television studio will be redesigned and rebuilt at a cost of US$100m (€86m, £76m) by Montreal-based Sceno Plus, enhancing its capacity to 7,000.

The entirety of the work is expected to be completed by mid-2019, in advance of Super Bowl LIV at nearby Hard Rock Stadium in February 2020.

“Our ancestors and elders welcomed curious tourists to our Florida reservations, and today’s members of the Seminole Tribe of Florida will soon welcome visitors from all over the world to what will become a landmark destination,” said Seminole Tribe chair Marcellus Osceola Jr. “Our guitar tower will attract global attention.”
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NEWS
Enormous Hard Rock resort expansion to feature 450ft tall 'Guitar Tower,' 41,000sq ft spa
POSTED 30 Oct 2017 . BY Kim Megson
The resort will feature a 450ft high tower shaped like back-to-back guitars Credit: Hard Rock International
The flagship property in hospitality giant Hard Rock’s international empire will be expanded at a cost of US$1.5bn (€1.3bn, £1.1bn), with the addition of a 450ft (137m) high tower shaped like back-to-back guitars.

The giant structure will be the centrepiece of the enlarged Seminole Hard Rock Hotel & Casino in Fort Lauderdale, Florida, US.

Hard Rock International CEO James F. Allen has assembled a large design team – including Klai Juba Wald Architects, Rockwell Group, EDSA, Wilson Associates, Wimberly Interiors, Cleo Design and Laurence Lee Associates – to work on different elements of the project, described as “one of the world’s most elaborate casino complexes.”

The site’s hotel will be expanded to include 806 additional guestrooms and suites, with 638 in the guitar tower, bringing the total number to 1,300.

At the base of the new tower will be an elaborate 10-acre pool complex, with private villas surrounded entirely by water and waterfalls.

Other additions to the resort include around 60,000sq ft 5,574sq m) of new retail and restaurant space, a new business centre and a 41,000sq ft (3,809sq m) spa. The existing casino will also be doubled in size and the Hard Rock Live theatre and television studio will be redesigned and rebuilt at a cost of US$100m (€86m, £76m) by Montreal-based Sceno Plus, enhancing its capacity to 7,000.

The entirety of the work is expected to be completed by mid-2019, in advance of Super Bowl LIV at nearby Hard Rock Stadium in February 2020.

“Our ancestors and elders welcomed curious tourists to our Florida reservations, and today’s members of the Seminole Tribe of Florida will soon welcome visitors from all over the world to what will become a landmark destination,” said Seminole Tribe chair Marcellus Osceola Jr. “Our guitar tower will attract global attention.”
RELATED STORIES
Hard Rock returns to its roots with plans for London hotel


Hard Rock International, in collaboration with glh Hotels, has unveiled plans for the Hard Rock Hotel London, to be located at Marble Arch on Hyde Park at the crossroads of Oxford Street and Park Lane.
Hard Rock unveils vision for hotel at Berlin's Checkpoint Charlie


Hard Rock International has revealed its plans to build a 372-room music-themed hotel in Berlin adjacent to Checkpoint Charlie and displaying a section of the Berlin Wall.
MORE NEWS
Marriott to realise Ritz-Carlton Reserve at Trojena, the Mountains of Neom
Marriott International has signed a new deal with Neom to open a Ritz-Carlton Reserve property as part of Trojena, a brand new year-round mountain adventure destination in Saudi Arabia.
Bannatyne has bounced back from the pandemic
The Bannatyne Group says it has officially bounced back from the pandemic, with both turnover and profits restored to pre-2020 levels in 2023, according to its year-end results.
Sport England’s Active Lives insight finds record activity levels, but enduring health inequalities
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Kerzner to expand Siro portfolio with recovery-focused hotels in Los Cabos and Riyadh
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At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]

Crafting luxury: Beltrami Linen's bespoke spa solutions
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In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
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DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2024

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