Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Harry Potter and Downton Abbey helping to fuel UK tourism boom
POSTED 01 Oct 2013 . BY Chris Dodd
Increasing visits to Alnwick Castle are thought to have contributed an extra £9m into the local area's economy
Famous British film and television exports are proving a boost to the British tourism economy, with the likes of Harry Potter and Downton Abbey providing support for local economies too.

Almost one in three tourists who visit the UK go to see an historic house or castle thanks to the productions’ worldwide successes and the popularity of British heritage sites, according to a report from VisitBritain.

It was found that visitors spend a total of around £6.5bn during their stay, with visitors to Northumberland’s Alnwick Castle – the set of Hogwarts in the first two Harry Potter films – having jumped 230 per cent since 2011. It is thought these increases have contributed an extra £9m into the local area's economy.

The UK tourism boom has also seen many visitors attending Downton Abbey's Highclere Castle, with the television drama thought to reach a total global audience of around 120m people.

VisitBritain’s report also reveals that Americans are huge contributors to the UK tourism economy, especially in the heritage sector, with those visiting from the United States spending around £1bn while visiting castles and historic houses.

The report also suggests women are more likely to visit a palace or stately home – with 34 per cent of females visiting, compared to 25 per cent of men.

Younger visitors are also more likely to visit castles or historic houses, with 49 per cent of those under 16 and 38 per cent of those aged 16 to 24 doing so, compared to between 25 per cent and 31 per cent of those in older age groups.

A copy of the report is available here: http://lei.sr?a=C4Z2Z
MORE NEWS
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
+ More news   

FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
HPO.Tech Hyperbaric Systems

Founded in 2020 in Istanbul, HPO.Tech combines 15+ years of expertise in hyperbaric technology, divi [more...]
Swissline by Dermalab

Inspired by the science of cellular rejuvenation and driven by the desire to optimise skin health an [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Harry Potter and Downton Abbey helping to fuel UK tourism boom
POSTED 01 Oct 2013 . BY Chris Dodd
Increasing visits to Alnwick Castle are thought to have contributed an extra £9m into the local area's economy
Famous British film and television exports are proving a boost to the British tourism economy, with the likes of Harry Potter and Downton Abbey providing support for local economies too.

Almost one in three tourists who visit the UK go to see an historic house or castle thanks to the productions’ worldwide successes and the popularity of British heritage sites, according to a report from VisitBritain.

It was found that visitors spend a total of around £6.5bn during their stay, with visitors to Northumberland’s Alnwick Castle – the set of Hogwarts in the first two Harry Potter films – having jumped 230 per cent since 2011. It is thought these increases have contributed an extra £9m into the local area's economy.

The UK tourism boom has also seen many visitors attending Downton Abbey's Highclere Castle, with the television drama thought to reach a total global audience of around 120m people.

VisitBritain’s report also reveals that Americans are huge contributors to the UK tourism economy, especially in the heritage sector, with those visiting from the United States spending around £1bn while visiting castles and historic houses.

The report also suggests women are more likely to visit a palace or stately home – with 34 per cent of females visiting, compared to 25 per cent of men.

Younger visitors are also more likely to visit castles or historic houses, with 49 per cent of those under 16 and 38 per cent of those aged 16 to 24 doing so, compared to between 25 per cent and 31 per cent of those in older age groups.

A copy of the report is available here: http://lei.sr?a=C4Z2Z
MORE NEWS
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
HPO.Tech Hyperbaric Systems

Founded in 2020 in Istanbul, HPO.Tech combines 15+ years of expertise in hyperbaric technology, divi [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS