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NEWS
Heyday secures US$20m in funding to underpin expansion plans
POSTED 23 Feb 2021 . BY Megan Whitby
Heyday’s expansion will meet the consumer both on and offline and will be inclusive of physical store expansion through a new franchise system
We’re proud of the industry-leading in-store facial experience we’ve built and are excited to expand across the US while innovating digital experiences to meet consumers’ daily skincare needs in a differentiated, expert way
– Adam Ross
US-based skincare company Heyday has announced a US$20m (£14.2m €16.5m) Series B round of funding led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures.

Heyday has a fleet of 10 US locations designed to offer consumers an accessible and personalised facial experience.

The company’s mission is to treat every consumer as an individual and provide skincare solutions both online and offline which empower people to be their best self. It also retails a selection of skincare and spa brands, such as Naturopathica, Eminence Organic Skincare, Pai, Herbivore and Skyn.

In line with this, Heyday’s expansion will meet the consumer both on and offline and include physical store expansion through a new franchise system, while simultaneously digitising its experiences and services.

The company has recently hired Maureen Sullivan as president – the former president and COO at Rent The Runway – to oversee expansion plans.

"We’re proud of the industry-leading in-store facial experience we’ve built and are excited to expand across the US while innovating digital experiences to meet consumers’ daily skincare needs in a differentiated, expert way,” says Adam Ross, Heyday CEO and co-founder.

Heyday will also utilise the investment to expand the talent and expertise that will power the growth of its skincare platform.

“Most importantly with this growth, we’re able to create opportunities for the 250,000-plus aestheticians across the country providing professional growth and development pathways both in the treatment room and online,” said Michael Pollak, Heyday chief experience officer and co-founder.

As part of the deal, L5 will become an anchor Heyday franchisee with a commitment to invest in 40 units over the next five years, and work closely with Sean Bock, Heyday’s chief development officer, who previously oversaw all franchise-led growth at Drybar.

“By expanding Heyday’s physical footprint to hundreds of stores in the next five years, paired with unique expert-led services available virtually, Heyday is poised to become the most trusted company in skincare,” commented Chris Kenny, managing partner L5.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
New York’s Heyday hopes to woo busy consumers with simplified offerings and monthly memberships


A new facial-only treatment centre, Heyday, has opened in New York with the aim of creating simple, regular skincare routines for today’s busy customers.
MORE NEWS
Asia Pacific Spa and Wellness Coalition gears up for first virtual Round Table in March 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March.
Six Senses transforms Brazilian resort previously backed by co-founders of The Body Shop and AOL
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys.
Baca Architects submits scheme for floating eco-wellness sanctuary and spa
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water- based recreation.
Montana hot springs resort unveils new bathing area in time to host global hot springs convention
The Hot Springs Connection conference is scheduled to take place in person at Quinn’s Hot Springs Resort in Paradise, Montana, on May 17-20 2021.
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News   Products   Magazine
NEWS
Heyday secures US$20m in funding to underpin expansion plans
POSTED 23 Feb 2021 . BY Megan Whitby
Heyday’s expansion will meet the consumer both on and offline and will be inclusive of physical store expansion through a new franchise system
We’re proud of the industry-leading in-store facial experience we’ve built and are excited to expand across the US while innovating digital experiences to meet consumers’ daily skincare needs in a differentiated, expert way
– Adam Ross
US-based skincare company Heyday has announced a US$20m (£14.2m €16.5m) Series B round of funding led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures.

Heyday has a fleet of 10 US locations designed to offer consumers an accessible and personalised facial experience.

The company’s mission is to treat every consumer as an individual and provide skincare solutions both online and offline which empower people to be their best self. It also retails a selection of skincare and spa brands, such as Naturopathica, Eminence Organic Skincare, Pai, Herbivore and Skyn.

In line with this, Heyday’s expansion will meet the consumer both on and offline and include physical store expansion through a new franchise system, while simultaneously digitising its experiences and services.

The company has recently hired Maureen Sullivan as president – the former president and COO at Rent The Runway – to oversee expansion plans.

"We’re proud of the industry-leading in-store facial experience we’ve built and are excited to expand across the US while innovating digital experiences to meet consumers’ daily skincare needs in a differentiated, expert way,” says Adam Ross, Heyday CEO and co-founder.

Heyday will also utilise the investment to expand the talent and expertise that will power the growth of its skincare platform.

“Most importantly with this growth, we’re able to create opportunities for the 250,000-plus aestheticians across the country providing professional growth and development pathways both in the treatment room and online,” said Michael Pollak, Heyday chief experience officer and co-founder.

As part of the deal, L5 will become an anchor Heyday franchisee with a commitment to invest in 40 units over the next five years, and work closely with Sean Bock, Heyday’s chief development officer, who previously oversaw all franchise-led growth at Drybar.

“By expanding Heyday’s physical footprint to hundreds of stores in the next five years, paired with unique expert-led services available virtually, Heyday is poised to become the most trusted company in skincare,” commented Chris Kenny, managing partner L5.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
New York’s Heyday hopes to woo busy consumers with simplified offerings and monthly memberships


A new facial-only treatment centre, Heyday, has opened in New York with the aim of creating simple, regular skincare routines for today’s busy customers.
MORE NEWS
Asia Pacific Spa and Wellness Coalition gears up for first virtual Round Table in March 2021
The Asia Pacific Spa and Wellness Coalition (APSWC) has unveiled new details about its upcoming 2021 Round Table Conference, scheduled for 15-17 March.
Six Senses transforms Brazilian resort previously backed by co-founders of The Body Shop and AOL
Six Senses Hotels Resorts Spas has expanded its portfolio with a new eco-wellness resort in Mantiqueira, Brazil, nestled amongst flourishing forests and situated at the meeting of three valleys.
Baca Architects submits scheme for floating eco-wellness sanctuary and spa
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water- based recreation.
Montana hot springs resort unveils new bathing area in time to host global hot springs convention
The Hot Springs Connection conference is scheduled to take place in person at Quinn’s Hot Springs Resort in Paradise, Montana, on May 17-20 2021.
Beverly Hills Hotel unveils newly renovated spa with design details by Champalimaud Design
The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign.
English spas and salons could reopen by mid-April
UK Prime Minister Boris Johnson has announced non-essential retail, including spas, salons, close-contact services and gyms, could reopen by 12 April 2021, at the very earliest.
+ More news   
 
FEATURED SUPPLIERS

Iyashi Dôme sets industry standard for touchless infrared sauna technology
Iyashi Dôme has been an industry pioneer for 20 years and is responsible for creating the authentic Japanese long infrared sauna. [more...]

Davines Group receives prestigious sustainability award
The Davines Group, alongside Davines hair care and Comfort Zone skincare, has been recognised as "Best Performer of the Year" by the prestigious Best Performance Award by SDA Bocconi Management School – one of the most well-respected universities in Italy. [more...]
COMPANY PROFILES
Matrix

Matrix Fitness – one of the world’s leading commercial fitness brands – is a division of Johnson H [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

28 Feb - 02 Mar 2021

World Spa & Wellness Online Conference

Online,
08-09 Apr 2021

AMS Virtual Conference

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

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