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NEWS
Hotel giant expands into Paraguay with ‘milestone project’
POSTED 08 Dec 2016 . BY Luke Cloherty
The Hilton Ascension is due to open in 2021 and will be Hilton's first foray into Paraguay
Hilton and Paraguayan conglomerate Grupo Cartes have signed a management agreement for a new-build Hilton hotel in Asuncion, Paraguay, marking Hilton’s first foray into the country.

Hilton Ascunsion, scheduled for 2021, will occupy part of a 600,000 square-foot mixed-use complex in the city and will house a 4,400sq ft (409sq m) spa featuring five treatment rooms, four manicure and pedicure rooms, a relaxation space and a sauna.

The hotel will also feature a 1,100sq ft (102sq m) swimming pool and a fitness centre.

"We are excited about this new destination, as we continue our brand's expansion throughout Latin America and globally," said Shawn Mcateer, Hilton vice president of global brand management and full-service hotels. "The stylish Hilton Asuncion will be a fantastic addition to our brand portfolio and we look forward to welcoming travellers with Hilton hospitality in this bustling city."

Ascunsion is the capital of Paraguay and home to an array of tourist attractions, including historical attractions and modern shopping centres.

Grupo Cartes, meanwhile, is a multifarious operation with subsidiaries and interests in tobacco, banking, livestock, sport and beverages. It is owned by Paraguayan president Horacio Cartes.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
+ More news   

FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
Wellhub

Wellhub (formerly Gympass) is the world’s leading corporate wellness platform, trusted by 70,000+ [more...]
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CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Hotel giant expands into Paraguay with ‘milestone project’
POSTED 08 Dec 2016 . BY Luke Cloherty
The Hilton Ascension is due to open in 2021 and will be Hilton's first foray into Paraguay
Hilton and Paraguayan conglomerate Grupo Cartes have signed a management agreement for a new-build Hilton hotel in Asuncion, Paraguay, marking Hilton’s first foray into the country.

Hilton Ascunsion, scheduled for 2021, will occupy part of a 600,000 square-foot mixed-use complex in the city and will house a 4,400sq ft (409sq m) spa featuring five treatment rooms, four manicure and pedicure rooms, a relaxation space and a sauna.

The hotel will also feature a 1,100sq ft (102sq m) swimming pool and a fitness centre.

"We are excited about this new destination, as we continue our brand's expansion throughout Latin America and globally," said Shawn Mcateer, Hilton vice president of global brand management and full-service hotels. "The stylish Hilton Asuncion will be a fantastic addition to our brand portfolio and we look forward to welcoming travellers with Hilton hospitality in this bustling city."

Ascunsion is the capital of Paraguay and home to an array of tourist attractions, including historical attractions and modern shopping centres.

Grupo Cartes, meanwhile, is a multifarious operation with subsidiaries and interests in tobacco, banking, livestock, sport and beverages. It is owned by Paraguayan president Horacio Cartes.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS