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How can spas reimagine the future? Asks ISPA keynote Seth Mattison
POSTED 13 May 2021 . BY Katie Barnes
Mattison's human-centric approach resonated with spa leaders Credit: Seth Mattison, FutureSight Labs

You have the infinite power and capacity to do this. You wouldn't have been put into a position of leadership unless you had this inside you
– Seth Mattison, founder, FutureSight Labs
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.

Mattison, the founder of FutureSight Labs, helps leaders from organisations such as Johnson & Johnson, IBM and The Walt Disney Company prepare for the culture of the workplace years from now.

His human-centric approach to business resonated with spa leaders as he shared four strategies to help them confidently move forward following the pandemic.

"Find and activate the idea of self-compassion," he said, explaining that leaders need to take care of themselves before they can support others.

Part of his advice in this respect was to 'name the emotion'.

"In neuroscience, until you can articulate something, your brain disregards it," he says, "but those emotions don't just go away, they manifest themselves in stress and illness."

He also suggested that leaders find the time to 'reframe the story'. "You need to ask yourself 'what can I do now, that I couldn't do before'," he said. "What's your spa story, how can you reframe it and sell it to your team?"

Mattison's second strategy is to 'expand what's possible'.

He recommended spas take a wider lens to your business, looking at what might happen in three to five year's time and what's possible in the longer term.

If you do that "you can strategically position your business to take advantage of what's next," he said.

Think like a scientist was Mattison's third tip. Not by wearing a white coat and working in a lab, but by continually experimenting as spas start to operate again.

Businesses that come up with new idea after new idea and trial them are the ones that will evolve faster than the competition. "But don't let ego and pride get you stuck on one notion," he warned, adding that it's important to acknowledge what doesn't work so you can quickly move on.

His final piece of advice? "Mobilise the magic," he said, explaining that the magic isn't the spa business "it's you and your people and once you ignite your magic, that builds resilience in your team."

The best way to do this is to create community centred cultures where you have shared rituals and values that you check in on regularly so that people feel like they belong to something greater than themselves.

"You have the infinite power and capacity to do this," he concluded. "You wouldn't have been put into a position of leadership unless you had this inside you."
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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NEWS
How can spas reimagine the future? Asks ISPA keynote Seth Mattison
POSTED 13 May 2021 . BY Katie Barnes
Mattison's human-centric approach resonated with spa leaders Credit: Seth Mattison, FutureSight Labs
You have the infinite power and capacity to do this. You wouldn't have been put into a position of leadership unless you had this inside you
– Seth Mattison, founder, FutureSight Labs
COVID-19 has presented our industry with a chance to reinvent itself, said thought leader Seth Mattison at ISPA's Stronger Together Summit.

Mattison, the founder of FutureSight Labs, helps leaders from organisations such as Johnson & Johnson, IBM and The Walt Disney Company prepare for the culture of the workplace years from now.

His human-centric approach to business resonated with spa leaders as he shared four strategies to help them confidently move forward following the pandemic.

"Find and activate the idea of self-compassion," he said, explaining that leaders need to take care of themselves before they can support others.

Part of his advice in this respect was to 'name the emotion'.

"In neuroscience, until you can articulate something, your brain disregards it," he says, "but those emotions don't just go away, they manifest themselves in stress and illness."

He also suggested that leaders find the time to 'reframe the story'. "You need to ask yourself 'what can I do now, that I couldn't do before'," he said. "What's your spa story, how can you reframe it and sell it to your team?"

Mattison's second strategy is to 'expand what's possible'.

He recommended spas take a wider lens to your business, looking at what might happen in three to five year's time and what's possible in the longer term.

If you do that "you can strategically position your business to take advantage of what's next," he said.

Think like a scientist was Mattison's third tip. Not by wearing a white coat and working in a lab, but by continually experimenting as spas start to operate again.

Businesses that come up with new idea after new idea and trial them are the ones that will evolve faster than the competition. "But don't let ego and pride get you stuck on one notion," he warned, adding that it's important to acknowledge what doesn't work so you can quickly move on.

His final piece of advice? "Mobilise the magic," he said, explaining that the magic isn't the spa business "it's you and your people and once you ignite your magic, that builds resilience in your team."

The best way to do this is to create community centred cultures where you have shared rituals and values that you check in on regularly so that people feel like they belong to something greater than themselves.

"You have the infinite power and capacity to do this," he concluded. "You wouldn't have been put into a position of leadership unless you had this inside you."
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Study: ISPA’s latest research shows signs of hope for US spa industry's recovery


The International Spa Association (ISPA) has revealed its annual five key spa industry financial indicators from its 2021 US Spa Industry Study – known as the Big Five – during its Stronger Together Summit.
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study


The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative.
Patrick Huey and Lynne McNees share top highlights from ISPA summit


Throughout the pandemic, the International Spa Association (ISPA) has championed the strength of the spa community and strived to support, inform and inspire the industry as it grapples with the new challenges of operating in a COVID-19 landscape.
MORE NEWS
Elegant spa opens in Budapest inspired by the River Danube and its native swans
A new spa has opened in Budapest, with design influenced by the city’s historical links to thermal bathing and the graceful forms of swans.
WTS International announces Barry Goldstein as chief executive officer
Spa consultancy and management firm WTS International has today announced the appointment of Barry Goldstein as chief executive officer (CEO).
Six Senses’ first spa resort in India to open within 14th-century walled fort, formerly home to royalty
Six Senses is scheduled to open its first Indian destination in Rajasthan in mid-October 2021, complete with a 2,800sq m spa. The wellness sanctuary will be powered by Ayurveda's alternative holistic healing traditions which originated in India more than 3,000 years ago.
Temporary insolvency measures in the UK to end on 1 October
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Red Light Rising’s premium red light therapy enhances health-focused businesses
Looking for ways to increase your revenue and offer your clients a premium service? Red light therapy might be exactly what you’re looking for. [more...]

Introducing Esthetica’s multi-function, fully adjustable spa treatment table
Some clients look for quality. Others look for perfect design or brand. Almost all of them want a treatment table that is reasonably priced. [more...]
+ More featured suppliers  
COMPANY PROFILES
TAC | The Assistant Company

Founded in 2001, TAC is an owner-managed company with more than 90 employees and four locations: i [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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Pendex | Workout
Personalised workouts delivered. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

21-24 Sep 2021

Interbad

Messe Stuttgart, Germany
27-28 Sep 2021

Sothys International Summit 2021

Online,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

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