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NEWS
How spas can make the most out of Valentine's Day, according to Verena Lasvigne
POSTED 24 Jan 2022 . BY Megan Whitby
According to Verena Lasvigne, Valentine’s Day’s business potential extends well beyond mid-February Credit: Shutterstock/Kamil Macniak

Credit: Four Seasons
Since Valentine's Day is typically one of the busiest days of the year for spas, it’s crucial to plan how to get the most out of it
– Verena Lasvigne
“Valentine's Day should be a success both in terms of guest experience and securing success for your spa’s top and bottom line,” says Verena Lasvigne, industry figure, consultant and seasoned spa director.

Speaking exclusively to Spa Business, Lasvigne explained that Valentine’s Day holds significant opportunities for increased revenue, exposure and footfall for spa businesses.

“In many spas, Valentine’s Day is the busiest day of the year,” she says, “and since it gets so much attention, it’s crucial to plan how to get the most out of it.

“By that, I don’t just mean 14 February, but also anticipating how it can help bring in more business in the months ahead.

“I’ve come across so many spas over the years which are fully booked for Valentine's Day as of mid-January but then neglected to plan how to take advantage of this unique day beyond a busy schedule.”

In her opinion, Valentine’s Day’s business potential extends well beyond mid-February.

To provide inspiration, Lasvigne has rounded up her top tips for optimising profitability in spas on Valentine’s Day and beyond:

1. Increase footfall
For spas that aren’t typically busy and need business, put together an offer or package. It can be something as easy as adding an enhancement and a glass of sparkling wine to a massage and giving it a romantic name. Only your creativity sets the limit. With that, your PR team can start planning on a promotion schedule.

2. Yield management
If your spa is already booked up for the day, don’t stop here! Take a strategic approach to maximise revenue like offering only 50-60 minute massages to get the perfect fill at the best yield, or consider reserving your couple suites only for couples. Train your reservation team on whatever approach you take.

3. Booking strategies
If you have online booking availability, add temporary blocks onto your schedule that only allow on-site reservations to book in. This means your online booking reservations don’t get in the way of your goal: the perfect fill!

4. Capitalise on retail
Create a retail section with gift ideas for the celebration of love. Make it Instagram-able so PR can promote this aspect of your operation. Now is the time to start finding your bestsellers!

5. Create something memorable
Wow your guests! Many new ones may join you, so your team has the opportunity to turn them into regular clients. For this, you need to spread some love.

Add a little touch for all guests coming in on Valentine's Day weekend. This could be a rose, heart-shaped chocolates, a QR code to a love song playlist, a love poem for couples, bath salts in a heart shape … your creativity may be endless and adapted to your budget.

6. Value in vouchers
Outline a strategy for promoting gift cards and online gift certificates – the more you sell the busier your spa will be in the following months.

Spas that are especially busy on Valentine's Day should focus even more on gift cards and certificates and less on what your spa has to offer for this day. Invest your time and energy into promoting the gift of wellness.
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  Wellness in the clouds: Four Seasons Philadelphia to open next month with 57th floor crystal-themed spa


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NEWS
How spas can make the most out of Valentine's Day, according to Verena Lasvigne
POSTED 24 Jan 2022 . BY Megan Whitby
According to Verena Lasvigne, Valentine’s Day’s business potential extends well beyond mid-February Credit: Shutterstock/Kamil Macniak
Credit: Four Seasons
Since Valentine's Day is typically one of the busiest days of the year for spas, it’s crucial to plan how to get the most out of it
– Verena Lasvigne
“Valentine's Day should be a success both in terms of guest experience and securing success for your spa’s top and bottom line,” says Verena Lasvigne, industry figure, consultant and seasoned spa director.

Speaking exclusively to Spa Business, Lasvigne explained that Valentine’s Day holds significant opportunities for increased revenue, exposure and footfall for spa businesses.

“In many spas, Valentine’s Day is the busiest day of the year,” she says, “and since it gets so much attention, it’s crucial to plan how to get the most out of it.

“By that, I don’t just mean 14 February, but also anticipating how it can help bring in more business in the months ahead.

“I’ve come across so many spas over the years which are fully booked for Valentine's Day as of mid-January but then neglected to plan how to take advantage of this unique day beyond a busy schedule.”

In her opinion, Valentine’s Day’s business potential extends well beyond mid-February.

To provide inspiration, Lasvigne has rounded up her top tips for optimising profitability in spas on Valentine’s Day and beyond:

1. Increase footfall
For spas that aren’t typically busy and need business, put together an offer or package. It can be something as easy as adding an enhancement and a glass of sparkling wine to a massage and giving it a romantic name. Only your creativity sets the limit. With that, your PR team can start planning on a promotion schedule.

2. Yield management
If your spa is already booked up for the day, don’t stop here! Take a strategic approach to maximise revenue like offering only 50-60 minute massages to get the perfect fill at the best yield, or consider reserving your couple suites only for couples. Train your reservation team on whatever approach you take.

3. Booking strategies
If you have online booking availability, add temporary blocks onto your schedule that only allow on-site reservations to book in. This means your online booking reservations don’t get in the way of your goal: the perfect fill!

4. Capitalise on retail
Create a retail section with gift ideas for the celebration of love. Make it Instagram-able so PR can promote this aspect of your operation. Now is the time to start finding your bestsellers!

5. Create something memorable
Wow your guests! Many new ones may join you, so your team has the opportunity to turn them into regular clients. For this, you need to spread some love.

Add a little touch for all guests coming in on Valentine's Day weekend. This could be a rose, heart-shaped chocolates, a QR code to a love song playlist, a love poem for couples, bath salts in a heart shape … your creativity may be endless and adapted to your budget.

6. Value in vouchers
Outline a strategy for promoting gift cards and online gift certificates – the more you sell the busier your spa will be in the following months.

Spas that are especially busy on Valentine's Day should focus even more on gift cards and certificates and less on what your spa has to offer for this day. Invest your time and energy into promoting the gift of wellness.
RELATED STORIES
Four Seasons Philadelphia’s crystal-inspired spa awarded Forbes five-star rating


Forbes has awarded its five-star Travel Guide Rating to the spa at Four Seasons Hotel Philadelphia at Comcast Center – a 1,121 ft, 60-storey skyscraper.
FEATURE: New Opening: Crystal palace


Verena Lasvigne-Fox heads up a gem-themed ‘spa in the sky’ at Four Seasons Philadelphia
Wellness in the clouds: Four Seasons Philadelphia to open next month with 57th floor crystal-themed spa


The Four Seasons Philadelphia at Comcast Center is set to open 12 August with a 10,000sq ft spa that encompasses the entire 57th floor.
Johannessen named senior spa director at Four Seasons Seychelles as Lasvigne-Fox moves to Philadelphia


Sandie Johannessen has been named senior spa director at the Hilltop Spa at Four Seasons Resort Seychelles.
MORE NEWS
Garden of the Gods Resort and Club appoints Tania McCorkle as wellness director
Strata Integrated Wellness and Spa at Garden of the Gods Resort and Club, Colorado, is under new leadership with the appointment of Tania McCorkle as director of wellness.
Derby's new Moorways Sports Village unites fitness, sport, wellness and waterplay
The new £42m Moorways Sports Village will open its doors to the public on Saturday 21 May. The community-focused development is the result of a partnership between Derby City Council and Everyone Active – which will run the facility and the adjacent Moorways Stadium with its outdoor athletics track and football pitches.
WTS International rebrands and joins Arch Amenities Group
Arch Amenities Group has been formed by the amalgamation of WTS International, corporate fitness and amenity solution provider LifeStart and Meet Hospitality – a hospitality services and hosted meetings company.
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Professional skincare and haircare products by Urb’n Nature
Urb’n Nature is known for supporting healthy, radiant and supple skin through its eco- conscious cruelty-free spa products – free from silicone, microplastics, synthetic preservatives and fragrances. [more...]
+ More featured suppliers  
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Book4Time Inc.

Founded in 2004, Book4Time is a global leader in spa, wellness and leisure activity management solut [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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Zenoti Customer Spotlight | EverySkin
The software trusted by the best salons, spas, medspas and fitness studios. #gozenoti Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02 Jun 2022

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
02-05 Jun 2022

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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