Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Humphrey Cobbold: reopening gyms would be a step towards building a better Britain
POSTED 18 Feb 2021 . BY Tom Walker
In his letter, Cobbold highlighted how gyms are highly controlled environments – and therefore safer than many other indoor areas Credit: PureGym
Placing gyms and leisure centres at the front of the queue for reopening would be making a "statement of intent" to building a healthier and better Britain after the pandemic.

This is the view of Humphrey Cobbold, CEO of PureGym, who has made a passionate call for the UK government to allow doors to physical activity facilities to be thrown open as soon as possible.

Speaking today (18 February), Cobbold said that gyms are highly regulated and controlled environments – when compared to some other indoor spaces – meaning they are safer for people to visit.

"Even the minutes of SAGE meetings last year indicated that gyms being open would make little measurable difference to the R-rate," he said.

The government is currently finalising its "reopening roadmap", with an announcement concerning the exact details due next week (week beginning 22 February).

"As our leaders meet over the coming days to review the data and discuss the post-pandemic plan we respectfully but firmly request that they place gyms and fitness centres early in the sequence of reopening," Cobbold said.

"Specifically, we ask the Government to heed the wishes of people – millions of normal people across the whole country - who have been denied access to gym and fitness facilities over the last year and grant them that right as soon as safely possible in the reopening period.

"This would be a positive, progressive step and a statement of intent that this Government is committed to building a healthier and better Britain after the pandemic. And it is a step that can be taken based on data from the periods when gyms were open after the first lockdown which demonstrate that gyms do not represent a material risk to the infection rate.

"In this most recent lockdown, PureGym’s current research of 7,000 gym members suggests that over 85 per cent of members cite gym closures as having a negative effect on physical well-being and 98 per cent indicate that gyms are important to their mental well-being. Worryingly, both of these data points suggest the physical and mental health of people is under more pressure now than after the first “summer” lockdown.

"Many people do not have access to safe outdoor space, particularly in winter and home gyms and Peloton bikes are the preserve of the wealthy. At PureGym, we offer access to good quality facilities for an average price of just £20 per month – gyms are now a democratised product for the many, not a privilege for the few.

"And gyms are unique in that their closure is bad for both livelihoods (over 400,000 people are employed within the gym and fitness industry) and the health and wellbeing of the nation. The continued support for gyms to be reopened in the population at large is underscored by the growing number of people who have signed or are signing petitions to that effect. For example this one (click here to view).

"At PureGym we do not for one moment advocate recklessness and we agree entirely with the Government’s cautious approach to re-opening and its commitment to make this the last lockdown that the country has to endure. This request is not at all about rushing to reopen but is about the sequencing and order in which society is reopened.

"The Government has rightly been praised for its vaccine rollout programme, which has proved a game-changer and the benefits of this outstanding effort must not be squandered. We must all wait patiently for the impact of this effort to be felt – agonising though many of us are finding the delay.

"When it comes to reopening, recent media reports have suggested that outdoor venues will be prioritised, but we encourage the Government to take a considered approach in this regard – not all indoor spaces are equal. Gyms are highly regulated and controlled to a greater degree than other indoor spaces and, we believe, are safer as a result. The protocols for COVID-safe operation of gyms and fitness centres were devised through close consultation with Government experts.

"I personally met with the Deputy Chief Medical Officer, Professor Van-Tam, and other members of SAGE and PHE to agree these. They cover all aspects including social distancing (100 square feet per person!), ventilation (rapid air extraction and replacement), strictly controlled limits on numbers of people in gyms, and dramatically strengthened cleaning and hygiene requirements.

"These protocols were rigorously applied at PureGym and across the sector and survived the entirely appropriate scrutiny of literally hundreds of Environmental Health Officers who regularly visited our sites across the country when we were open last year.

"The merits of this highly controlled approach were clear to see in the form of very low incidence rates of infection of COVID-19 when we were open last year. These data were collected and published regularly by our industry body – ukative – and were updated most recently this week. And it was clear from the government’s own data for settings of infection that gyms were relatively safe places to work and work out.

"Even the minutes of SAGE meetings last year indicated that gyms being open would make little measurable difference to the R-rate.

"This has been a huge health crisis for our nation and we acknowledge the challenges it continues to present to everyone and not least of all those in government faced with making painfully difficult decisions and trade-offs.

"However, we call on the government in its current deliberations to prioritise the opening of gyms and fitness centres, because they so clearly provide a net benefit to the health and wellbeing of millions of people and reduce the burden on the NHS.

"Activity and exercise is quite literally a wonder drug in many ways and in 21st Century Britain, gyms are how many millions choose to “get their fix”.

"We at PureGym stand ready in our 275 sites nationwide – as do hundreds of thousands of colleagues across the industry – to throw open our doors as soon as the government allows us to do so."

RELATED STORIES
  PureGym expects European operations to reopen before UK – says it has 12 months of liquidity


PureGym expects lockdowns to last "until at least 31 March" – and that it will be reopening its Danish and Swiss operations before the UK.
  PureGym enters Saudi market through franchise deal with Ektimal


PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.
  PureGym confirms closure of operations in Poland


Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland have been placed into bankruptcy following a strategic review.
  PureGym 'burning £4m a week' during lockdown, will continue to lobby for gyms to be classed as essential service


PureGym is burning £4m of cash a week through its UK business, due to the UK government's decision to shut gyms in England as part of "Lockout 2" measures.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
+ More news   

FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Gharieni Group

For 35 years, the Gharieni Group has redefined wellness, spa and medical equipment, setting global [more...]
Sothys Paris

Founded in 1946, Sothys is owned by the Mas family. Chief executive Christian Mas oversees the com [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Humphrey Cobbold: reopening gyms would be a step towards building a better Britain
POSTED 18 Feb 2021 . BY Tom Walker
In his letter, Cobbold highlighted how gyms are highly controlled environments – and therefore safer than many other indoor areas Credit: PureGym
Placing gyms and leisure centres at the front of the queue for reopening would be making a "statement of intent" to building a healthier and better Britain after the pandemic.

This is the view of Humphrey Cobbold, CEO of PureGym, who has made a passionate call for the UK government to allow doors to physical activity facilities to be thrown open as soon as possible.

Speaking today (18 February), Cobbold said that gyms are highly regulated and controlled environments – when compared to some other indoor spaces – meaning they are safer for people to visit.

"Even the minutes of SAGE meetings last year indicated that gyms being open would make little measurable difference to the R-rate," he said.

The government is currently finalising its "reopening roadmap", with an announcement concerning the exact details due next week (week beginning 22 February).

"As our leaders meet over the coming days to review the data and discuss the post-pandemic plan we respectfully but firmly request that they place gyms and fitness centres early in the sequence of reopening," Cobbold said.

"Specifically, we ask the Government to heed the wishes of people – millions of normal people across the whole country - who have been denied access to gym and fitness facilities over the last year and grant them that right as soon as safely possible in the reopening period.

"This would be a positive, progressive step and a statement of intent that this Government is committed to building a healthier and better Britain after the pandemic. And it is a step that can be taken based on data from the periods when gyms were open after the first lockdown which demonstrate that gyms do not represent a material risk to the infection rate.

"In this most recent lockdown, PureGym’s current research of 7,000 gym members suggests that over 85 per cent of members cite gym closures as having a negative effect on physical well-being and 98 per cent indicate that gyms are important to their mental well-being. Worryingly, both of these data points suggest the physical and mental health of people is under more pressure now than after the first “summer” lockdown.

"Many people do not have access to safe outdoor space, particularly in winter and home gyms and Peloton bikes are the preserve of the wealthy. At PureGym, we offer access to good quality facilities for an average price of just £20 per month – gyms are now a democratised product for the many, not a privilege for the few.

"And gyms are unique in that their closure is bad for both livelihoods (over 400,000 people are employed within the gym and fitness industry) and the health and wellbeing of the nation. The continued support for gyms to be reopened in the population at large is underscored by the growing number of people who have signed or are signing petitions to that effect. For example this one (click here to view).

"At PureGym we do not for one moment advocate recklessness and we agree entirely with the Government’s cautious approach to re-opening and its commitment to make this the last lockdown that the country has to endure. This request is not at all about rushing to reopen but is about the sequencing and order in which society is reopened.

"The Government has rightly been praised for its vaccine rollout programme, which has proved a game-changer and the benefits of this outstanding effort must not be squandered. We must all wait patiently for the impact of this effort to be felt – agonising though many of us are finding the delay.

"When it comes to reopening, recent media reports have suggested that outdoor venues will be prioritised, but we encourage the Government to take a considered approach in this regard – not all indoor spaces are equal. Gyms are highly regulated and controlled to a greater degree than other indoor spaces and, we believe, are safer as a result. The protocols for COVID-safe operation of gyms and fitness centres were devised through close consultation with Government experts.

"I personally met with the Deputy Chief Medical Officer, Professor Van-Tam, and other members of SAGE and PHE to agree these. They cover all aspects including social distancing (100 square feet per person!), ventilation (rapid air extraction and replacement), strictly controlled limits on numbers of people in gyms, and dramatically strengthened cleaning and hygiene requirements.

"These protocols were rigorously applied at PureGym and across the sector and survived the entirely appropriate scrutiny of literally hundreds of Environmental Health Officers who regularly visited our sites across the country when we were open last year.

"The merits of this highly controlled approach were clear to see in the form of very low incidence rates of infection of COVID-19 when we were open last year. These data were collected and published regularly by our industry body – ukative – and were updated most recently this week. And it was clear from the government’s own data for settings of infection that gyms were relatively safe places to work and work out.

"Even the minutes of SAGE meetings last year indicated that gyms being open would make little measurable difference to the R-rate.

"This has been a huge health crisis for our nation and we acknowledge the challenges it continues to present to everyone and not least of all those in government faced with making painfully difficult decisions and trade-offs.

"However, we call on the government in its current deliberations to prioritise the opening of gyms and fitness centres, because they so clearly provide a net benefit to the health and wellbeing of millions of people and reduce the burden on the NHS.

"Activity and exercise is quite literally a wonder drug in many ways and in 21st Century Britain, gyms are how many millions choose to “get their fix”.

"We at PureGym stand ready in our 275 sites nationwide – as do hundreds of thousands of colleagues across the industry – to throw open our doors as soon as the government allows us to do so."

RELATED STORIES
PureGym expects European operations to reopen before UK – says it has 12 months of liquidity


PureGym expects lockdowns to last "until at least 31 March" – and that it will be reopening its Danish and Swiss operations before the UK.
PureGym enters Saudi market through franchise deal with Ektimal


PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.
PureGym confirms closure of operations in Poland


Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland have been placed into bankruptcy following a strategic review.
PureGym 'burning £4m a week' during lockdown, will continue to lobby for gyms to be classed as essential service


PureGym is burning £4m of cash a week through its UK business, due to the UK government's decision to shut gyms in England as part of "Lockout 2" measures.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Gharieni Group

For 35 years, the Gharieni Group has redefined wellness, spa and medical equipment, setting global [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS