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NEWS
PureGym expects European operations to reopen before UK – says it has 12 months of liquidity
POSTED 16 Feb 2021 . BY Tom Walker
It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark Credit: PureGym
PureGym expects lockdowns to last "until at least 31 March" – and that it will be reopening its Danish and Swiss operations before the UK.

Offering its bondholders an interim update, the gym chain said all of its operations remain closed and that it had £236m available liquidity at the end of December 2020.

As its targeted total cash burn across the group stands at £4.5m per week, PureGym said this equated to around 12 months of liquidity.

It also revealed that its weekly operational cash burn was £1m better than during "Lockdown 1" in early 2020.

"This is a result of learnings from the original lockdown, allowing faster implementation of operational savings, alongside a more flexible furlough scheme," PureGym said in the statement.

Despite the continued financial pressures caused by the pandemic, the group said the outlook remains positive, as there is "underlying resilience of demand" in all three geographies it operates.

It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark.

In August 2020 the company revealed that its Danish and Swiss clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening.

"The ability to rebuild the business quickly once gyms are reopened is clear," PureGym said in the update, published this week (15 February), adding that the inevitable closures of some competing gyms will create opportunities for those left standing.

"We expect supply to leave the market, creating further opportunities and medium to long-term outlook remains very positive," the company said.
RELATED STORIES
  Medicover buys Fitness World clubs in Poland out of administration


Polish medical insurance outfit, Medicover, has acquired the assets of gym operator, Fitness World out of administration.
  PureGym confirms closure of operations in Poland


Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland have been placed into bankruptcy following a strategic review.
  Pure Gym negotiates additional £150m liquidity


PureGym has secured a £100m cash injection from shareholders to help deal with both the opportunities and threats posed by COVID-19.
  Pure Gym's overseas clubs were back in profit within a month of reopening


Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.
MORE NEWS
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The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
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©Cybertrek 2026
Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
PureGym expects European operations to reopen before UK – says it has 12 months of liquidity
POSTED 16 Feb 2021 . BY Tom Walker
It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark Credit: PureGym
PureGym expects lockdowns to last "until at least 31 March" – and that it will be reopening its Danish and Swiss operations before the UK.

Offering its bondholders an interim update, the gym chain said all of its operations remain closed and that it had £236m available liquidity at the end of December 2020.

As its targeted total cash burn across the group stands at £4.5m per week, PureGym said this equated to around 12 months of liquidity.

It also revealed that its weekly operational cash burn was £1m better than during "Lockdown 1" in early 2020.

"This is a result of learnings from the original lockdown, allowing faster implementation of operational savings, alongside a more flexible furlough scheme," PureGym said in the statement.

Despite the continued financial pressures caused by the pandemic, the group said the outlook remains positive, as there is "underlying resilience of demand" in all three geographies it operates.

It currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark.

In August 2020 the company revealed that its Danish and Swiss clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening.

"The ability to rebuild the business quickly once gyms are reopened is clear," PureGym said in the update, published this week (15 February), adding that the inevitable closures of some competing gyms will create opportunities for those left standing.

"We expect supply to leave the market, creating further opportunities and medium to long-term outlook remains very positive," the company said.
RELATED STORIES
Medicover buys Fitness World clubs in Poland out of administration


Polish medical insurance outfit, Medicover, has acquired the assets of gym operator, Fitness World out of administration.
PureGym confirms closure of operations in Poland


Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland have been placed into bankruptcy following a strategic review.
Pure Gym negotiates additional £150m liquidity


PureGym has secured a £100m cash injection from shareholders to help deal with both the opportunities and threats posed by COVID-19.
Pure Gym's overseas clubs were back in profit within a month of reopening


Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Templespa

Templespa was founded in 2000 by Liz and Mark Warom, seasoned entrepreneurs with a proven track reco [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS