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NEWS
Pure Gym's overseas clubs were back in profit within a month of reopening
POSTED 27 Aug 2020 . BY Tom Walker
Pure Gym currently operates 500 gyms under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark and Poland Credit: Pure Gym

It has been extremely pleasing to see how rapidly our business units have returned to profitability – a clear benefit of our membership model
– Humphrey Cobbold
Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.

The UK-based budget operator said performance and results had, as expected, been significantly impacted by the pandemic.

However, its gyms in Denmark and Switzerland returned to profit immediately, resulting in total Group EBITDA trajectory recovering and "heading back into the black”.

The Europe-wide closures saw Pure Gym's revenues in the three months to 30 June plummet by 87 per cent, from £112m in 2019 to just £14m.

However, Looking to the positives, Pure Gym said there had been "excellent liquidity and cashflow management" during lockdown, with £147m of liquidity remaining after 14 weeks of lockdown – an £18m reduction since 23 March.

The company credited the liquidity to its quick reactions to the lockdowns and the financial help offered by governments in the regions it operates in.

"Net operational burn has effectively been reduced to zero as a result of swift management action to reduce underlying operational cash burn and through government mitigation (furlough, rates and fixed costs)," Pure Gym said in the financial report.

Encouragingly, the company also has had no confirmed reports of transmissions at its gyms after around 7 million visits since the reopenings.

Humphrey Cobbold, CEO of Pure Gym, said the results – while hit by the pandemic – show how the operator has benefited from its geographical diversification.

"As expected, our trading performance was severely impacted in the last two weeks of the first quarter and throughout the second quarter," Cobbold said.

"However, it has been extremely pleasing to see how rapidly our business units have returned to profitability, with both Switzerland and Denmark returning to profit in the month of reopening – a clear benefit of our membership model."

Cobbold added that the medium to long-term strategic potential remains "robust".

Pure Gym expects to open a further 10 gyms by the end of 2020 – eight in the UK and two Fitness Worlds abroad.

In 2021, the plan is to have between 15 and 30 organic openings.

"We have the option to pull back new site capex to preserve liquidity if a second wave occurs – or to accelerate if outlook is positive," Cobbold added.

Pure Gym currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark and Poland.

In May 2020, the company revealed it’s trialling a franchise offering to grow the brand globally.

• To access a full presentation of the Pure Gym results,
click here.
RELATED STORIES
  FEATURE: App analysis: PureGym


Lucian Weston developed PureGym’s app in-house to ensure it met member needs. He tells Fit Tech about the journey
  Industry heavyweights Tanni Grey-Thompson, Humphrey Cobbold and Huw Edwards hit primetime TV to fight for gym reopening


Tanni Grey-Thompson, Chair of ukactive, Humphrey Cobbold, CEO of Pure Gym and ukactive board member and Huw Edwards CEO of ukactive, all appeared on BBC prime time TV last night (24 June) to represent the gym sector and challenge the government's "pubs before gyms" decision which looks likely to delay reopening of the activity sector until mid-July at the earliest.
  Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith


Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Pure Gym's overseas clubs were back in profit within a month of reopening
POSTED 27 Aug 2020 . BY Tom Walker
Pure Gym currently operates 500 gyms under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark and Poland Credit: Pure Gym
It has been extremely pleasing to see how rapidly our business units have returned to profitability – a clear benefit of our membership model
– Humphrey Cobbold
Pure Gym's overseas clubs returned to pre-COVID-19 profit levels in the first month of trading after reopening, according to the company's Q2 2020 financial results, which are out today.

The UK-based budget operator said performance and results had, as expected, been significantly impacted by the pandemic.

However, its gyms in Denmark and Switzerland returned to profit immediately, resulting in total Group EBITDA trajectory recovering and "heading back into the black”.

The Europe-wide closures saw Pure Gym's revenues in the three months to 30 June plummet by 87 per cent, from £112m in 2019 to just £14m.

However, Looking to the positives, Pure Gym said there had been "excellent liquidity and cashflow management" during lockdown, with £147m of liquidity remaining after 14 weeks of lockdown – an £18m reduction since 23 March.

The company credited the liquidity to its quick reactions to the lockdowns and the financial help offered by governments in the regions it operates in.

"Net operational burn has effectively been reduced to zero as a result of swift management action to reduce underlying operational cash burn and through government mitigation (furlough, rates and fixed costs)," Pure Gym said in the financial report.

Encouragingly, the company also has had no confirmed reports of transmissions at its gyms after around 7 million visits since the reopenings.

Humphrey Cobbold, CEO of Pure Gym, said the results – while hit by the pandemic – show how the operator has benefited from its geographical diversification.

"As expected, our trading performance was severely impacted in the last two weeks of the first quarter and throughout the second quarter," Cobbold said.

"However, it has been extremely pleasing to see how rapidly our business units have returned to profitability, with both Switzerland and Denmark returning to profit in the month of reopening – a clear benefit of our membership model."

Cobbold added that the medium to long-term strategic potential remains "robust".

Pure Gym expects to open a further 10 gyms by the end of 2020 – eight in the UK and two Fitness Worlds abroad.

In 2021, the plan is to have between 15 and 30 organic openings.

"We have the option to pull back new site capex to preserve liquidity if a second wave occurs – or to accelerate if outlook is positive," Cobbold added.

Pure Gym currently operates 500 gyms and has around 1.7 million members under the PureGym brand in the UK, Basefit in Switzerland and Fitness World in Denmark and Poland.

In May 2020, the company revealed it’s trialling a franchise offering to grow the brand globally.

• To access a full presentation of the Pure Gym results,
click here.
RELATED STORIES
FEATURE: App analysis: PureGym


Lucian Weston developed PureGym’s app in-house to ensure it met member needs. He tells Fit Tech about the journey
Industry heavyweights Tanni Grey-Thompson, Humphrey Cobbold and Huw Edwards hit primetime TV to fight for gym reopening


Tanni Grey-Thompson, Chair of ukactive, Humphrey Cobbold, CEO of Pure Gym and ukactive board member and Huw Edwards CEO of ukactive, all appeared on BBC prime time TV last night (24 June) to represent the gym sector and challenge the government's "pubs before gyms" decision which looks likely to delay reopening of the activity sector until mid-July at the earliest.
Pure Gym reveals its reopening video with Chris Hoy, Greg Whyte and Dina Asher-Smith


Budget operators, Pure Gym has released its reopening video, taking a very customer- centric approach.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
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Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS