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NEWS
IAAPA 2015: Sally reveals world-first Walking Dead attraction
POSTED 19 Nov 2015 . BY Tom Anstey
Sally offered a first look at the attraction with its walker animatronic Credit: Tom Anstey
Following great success at IAAPA 2014 with its Justice League animatronic reveal, the Sally Corporation has followed suit at this year’s event in Orlando, offering a sneak peek at its brand new Walking Dead attraction.

Licensed to Sally by AMC on the back of the success for the critically-acclaimed Justice League ride, which opened at Six Flags over Texas in May, the new attraction will offer the first officially licensed Walking Dead ride by AMC.

Working in partnership with AMC and Striker Entertainment, “Walking Dead: Battle For Survival” takes the form of a world-first immersive dark ride based on the award-winning television series. According to Sally, the ride will feature interactivity, motion-based ride vehicles, media-based scenes using large CG projection screens, detailed theming and 4D special effects to immerse guests in the world of the Walking Dead.

Showcasing the attraction at IAAPA, Sally had the first animatronic walker (zombie), which was prominently displayed on the trade show floor attracting interest from many in attendance.

No location has been set yet for the ride but a Sally representative told Attractions Management that the company are in the midst of finalising a deal to give the attraction a home in a major theme park. The ride design is already complete and can be rolled out across multiple attractions.

Check back with Attractions Management and AM2 during the week for all the latest breaking news coming from IAAPA 2015

The Sally booth was a big hit with atendees to IAAPA Credit: Tom Anstey
The animatronic uses advanced technology to create an immersive experience Credit: Tom Anstey
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  IAAPA 2015: Coaster within a coaster coming to Playland's Castaway Cove


S&S Worldwide unveiled its new ride vehicle at IAAPA yesterday (17 November), as the opening date for its magnetic triple launch coaster was confirmed. Once the coaster is finished, a second coaster is to be built around it.
  IAAPA 2015: Keith James wins lifetime achievement Thea award


Keith James, CEO of Jack Rouse Associates, won a lifetime achievement award from the Themed Entertainments Association (TEA) yesterday.
  IAAPA 2015: SeaWorld CEO Joel Manby outlines company's vision for the future


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  IAAPA 2015: McReynolds makes grand entrance as new chair during opening ceremony


IAAPA 2015 is officially underway in Orlando, Florida, as the opening ceremony saw the organisation's strategic plan up until 2018 revealed and the grand introduction of new chair, John McReynolds, while also showcasing and celebrating the best and brightest from the industry over the past year.
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Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
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'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
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NEWS
IAAPA 2015: Sally reveals world-first Walking Dead attraction
POSTED 19 Nov 2015 . BY Tom Anstey
Sally offered a first look at the attraction with its walker animatronic Credit: Tom Anstey
Following great success at IAAPA 2014 with its Justice League animatronic reveal, the Sally Corporation has followed suit at this year’s event in Orlando, offering a sneak peek at its brand new Walking Dead attraction.

Licensed to Sally by AMC on the back of the success for the critically-acclaimed Justice League ride, which opened at Six Flags over Texas in May, the new attraction will offer the first officially licensed Walking Dead ride by AMC.

Working in partnership with AMC and Striker Entertainment, “Walking Dead: Battle For Survival” takes the form of a world-first immersive dark ride based on the award-winning television series. According to Sally, the ride will feature interactivity, motion-based ride vehicles, media-based scenes using large CG projection screens, detailed theming and 4D special effects to immerse guests in the world of the Walking Dead.

Showcasing the attraction at IAAPA, Sally had the first animatronic walker (zombie), which was prominently displayed on the trade show floor attracting interest from many in attendance.

No location has been set yet for the ride but a Sally representative told Attractions Management that the company are in the midst of finalising a deal to give the attraction a home in a major theme park. The ride design is already complete and can be rolled out across multiple attractions.

Check back with Attractions Management and AM2 during the week for all the latest breaking news coming from IAAPA 2015

The Sally booth was a big hit with atendees to IAAPA Credit: Tom Anstey
The animatronic uses advanced technology to create an immersive experience Credit: Tom Anstey
RELATED STORIES
IAAPA 2015: Coaster within a coaster coming to Playland's Castaway Cove


S&S Worldwide unveiled its new ride vehicle at IAAPA yesterday (17 November), as the opening date for its magnetic triple launch coaster was confirmed. Once the coaster is finished, a second coaster is to be built around it.
IAAPA 2015: Keith James wins lifetime achievement Thea award


Keith James, CEO of Jack Rouse Associates, won a lifetime achievement award from the Themed Entertainments Association (TEA) yesterday.
IAAPA 2015: SeaWorld CEO Joel Manby outlines company's vision for the future


SeaWorld Entertainment's new CEO Joel Manby has revealed new details about the company's future plans, rebuilding company strategy from the ground up, with an enhanced focus on conservation and creating meaningful experiences for its guests.
IAAPA 2015: McReynolds makes grand entrance as new chair during opening ceremony


IAAPA 2015 is officially underway in Orlando, Florida, as the opening ceremony saw the organisation's strategic plan up until 2018 revealed and the grand introduction of new chair, John McReynolds, while also showcasing and celebrating the best and brightest from the industry over the past year.
MORE NEWS
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
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MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Lovinfit Group

Lovinfit Group was founded in Parma, Italy in 2016 by a team of doctors, wellness and sports profess [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS