Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Immersive experiences and digital safety among key trends at EAS 2017
POSTED 03 Oct 2017 . BY Lauren Heath-Jones
Visitors got to try out cutting-edge innovations including flying theatres, dark ride systems, and virtual reality offerings
Flying theatres, dark ride systems, interactive solutions and immersive 3D cinemas – these are the cutting edge products that dominated the agenda at this year's Euro Attraction Show (EAS).

As the trend for immersive experiences continues, Attractions Management saw exhibitors showcase an array of technology at the Messe Berlin exhibition centre in Germany last week, as well as new ticketing systems, food and beverage offerings, theming solutions and safety products.

Other major talking points included digital safety, profit and revenue, and safety and security.

“EAS 2017 has been a great experience for the attendees, the exhibitors and IAAPA," said Paul Noland, president and CEO of organisers IAAPA.

“The attractions industry is strong and growing in the EMEA region. That growth combined with the opportunity to see the latest innovations, learn from industry leaders, and experience all that Berlin has to offer worked together to create these great results.”

In addition to the event's tradeshow, which covered more than 12,000sq m (130,000sq ft), EAS also featured an extensive education programme, with a list of speakers including Christoph Kiessling from the Loro Parque Group, Andreas Leicht from Hansa-Park, Martin Kring from Legoland Deutschland and Bas Bakkers from The Coca-Cola Company.

Some of the world's biggest operators were in attendance, with representatives from Walt Disney Parks and Resorts and Merlin Entertainments among those in attendance. Regionally, delegates from some of Germany's top amusement parks attended, including those from Fort Fun and Hansa-Park.

IAAPA hailed this year's show as a "big success", with preliminary estimates indicating that more than 12,400 visitors from over 100 countries.

EAS 2018 will take place between 25 and 27 September at the RAI in Amsterdam, Holland.
EAS 2017 featured an extensive education programme, speakers included Christoph Kiessling (pictured) from the Loro Parque Group
RELATED STORIES
  EAS 2017: Frontgrid and Simworx launch 'world first' VR attraction


Industry newcomer Frontgrid has partnered with media-based dynamic simulation attraction developer Simworx to launch a 'world first' virtual reality attraction at this year's Euro Attractions Show (EAS).
  EAS 2017: IAAPA names new European VP at EAS Opening Ceremony


The International Association of Amusement Parks and Attractions (IAAPA) opened EAS 17 by officially announcing the appointment of Jakob Wahl as its new senior vice president of its EMEA arm.
  Delegates gather in Berlin for EAS 2017


Buyers and suppliers from across the world have descended on Berlin ahead of this year’s Euro Attractions Show, which will see more than 500 companies showcase the latest innovations in the attractions sector to an audience of more than 11,000 industry professionals
  FEATURE: Promotional feature: EAS 2017


Preparations for the European attractions event of the year are well under way – so what can attendees expect?
MORE NEWS
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
+ More news   

FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
Kemitron GmbH

Our portfolio is divided into four product areas; Technology, Fragrances, Disinfectant and Cleaners [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Immersive experiences and digital safety among key trends at EAS 2017
POSTED 03 Oct 2017 . BY Lauren Heath-Jones
Visitors got to try out cutting-edge innovations including flying theatres, dark ride systems, and virtual reality offerings
Flying theatres, dark ride systems, interactive solutions and immersive 3D cinemas – these are the cutting edge products that dominated the agenda at this year's Euro Attraction Show (EAS).

As the trend for immersive experiences continues, Attractions Management saw exhibitors showcase an array of technology at the Messe Berlin exhibition centre in Germany last week, as well as new ticketing systems, food and beverage offerings, theming solutions and safety products.

Other major talking points included digital safety, profit and revenue, and safety and security.

“EAS 2017 has been a great experience for the attendees, the exhibitors and IAAPA," said Paul Noland, president and CEO of organisers IAAPA.

“The attractions industry is strong and growing in the EMEA region. That growth combined with the opportunity to see the latest innovations, learn from industry leaders, and experience all that Berlin has to offer worked together to create these great results.”

In addition to the event's tradeshow, which covered more than 12,000sq m (130,000sq ft), EAS also featured an extensive education programme, with a list of speakers including Christoph Kiessling from the Loro Parque Group, Andreas Leicht from Hansa-Park, Martin Kring from Legoland Deutschland and Bas Bakkers from The Coca-Cola Company.

Some of the world's biggest operators were in attendance, with representatives from Walt Disney Parks and Resorts and Merlin Entertainments among those in attendance. Regionally, delegates from some of Germany's top amusement parks attended, including those from Fort Fun and Hansa-Park.

IAAPA hailed this year's show as a "big success", with preliminary estimates indicating that more than 12,400 visitors from over 100 countries.

EAS 2018 will take place between 25 and 27 September at the RAI in Amsterdam, Holland.
EAS 2017 featured an extensive education programme, speakers included Christoph Kiessling (pictured) from the Loro Parque Group
RELATED STORIES
EAS 2017: Frontgrid and Simworx launch 'world first' VR attraction


Industry newcomer Frontgrid has partnered with media-based dynamic simulation attraction developer Simworx to launch a 'world first' virtual reality attraction at this year's Euro Attractions Show (EAS).
EAS 2017: IAAPA names new European VP at EAS Opening Ceremony


The International Association of Amusement Parks and Attractions (IAAPA) opened EAS 17 by officially announcing the appointment of Jakob Wahl as its new senior vice president of its EMEA arm.
Delegates gather in Berlin for EAS 2017


Buyers and suppliers from across the world have descended on Berlin ahead of this year’s Euro Attractions Show, which will see more than 500 companies showcase the latest innovations in the attractions sector to an audience of more than 11,000 industry professionals
FEATURE: Promotional feature: EAS 2017


Preparations for the European attractions event of the year are well under way – so what can attendees expect?
MORE NEWS
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
Marriott International has partnered with Fitwel, a healthy building certification system that aims to optimise occupant health.
Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS