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NEWS
IAAPA 2017: Expo breaks records as 39,000 descend on Orlando
POSTED 20 Nov 2017 . BY Tom Anstey
Silver Dollar City and Mack Rides unveil their record-breaking spinning coaster
This year’s IAAPA Attractions Expo in Orlando, Florida, has proved to be the organisation’s most successful show ever, with a record 39,000 people attending the landmark event.

Taking place between 13-17 November, buyer attendance increased 12 per cent over 2016’s numbers, generating an estimated US$51.3m (€43.5m, £38.7m) for the Orlando economy as buyers discovered the latest technologies, discussed trends and hot topics and tasted new foods during the five day show.

“It’s been a great week,” said IAAPA president and CEO, Paul Noland, speaking to Attractions Management. “We’ve been thrilled with the show floor, all the events and our attendance is up considerably, which shows the fundamental optimism that’s still here for the growth in the industry.

“Our events have been great, we had a terrific IAAPA Celebrates at Animal Kingdom with 3,000 people attending. People seemed really happy and we’re very happy with how it’s come together.”

Educational sessions at the Expo proved a huge success this year, with 13,523 people taking part in 138 different education experiences over the week. Included among the speakers were Merlin Entertainments CEO Nick Varney, who delivered the keynote address at the GM and Owners' Breakfast, and Village Roadshow Theme Parks COO, Bob White, who spoke about handling a crisis in the world of social media.

IAAPA’s support during the show for Give Kids the World proved a success, with US$123,000 (€104,000, £93,000) raised for the charity through its annual golf tournament, motorcycle ride, fun run and walk, as well as individual and corporate donations. Give Kids the World’s Pamela and Henry Landwirth were also recognised for their work with the charity, being named members of the IAAPA Hall of Fame along with Puy du Fou’s Phillipe De Villiers and music composer Richard Sherman.

Check back with Attractions Management and AM2 for all the latest news coming out of IAAPA 2017.
RELATED STORIES
  IAAPA 2017: Brass Ring winners announced


IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements in excellence across different parts of the industry.
  IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project


Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
  IAAPA 2017 Exclusive: 7thSense Design to open new Orlando office


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  IAAPA 2017 Exclusive: Frontgrid announces two new product launches


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NEWS
IAAPA 2017: Expo breaks records as 39,000 descend on Orlando
POSTED 20 Nov 2017 . BY Tom Anstey
Silver Dollar City and Mack Rides unveil their record-breaking spinning coaster
This year’s IAAPA Attractions Expo in Orlando, Florida, has proved to be the organisation’s most successful show ever, with a record 39,000 people attending the landmark event.

Taking place between 13-17 November, buyer attendance increased 12 per cent over 2016’s numbers, generating an estimated US$51.3m (€43.5m, £38.7m) for the Orlando economy as buyers discovered the latest technologies, discussed trends and hot topics and tasted new foods during the five day show.

“It’s been a great week,” said IAAPA president and CEO, Paul Noland, speaking to Attractions Management. “We’ve been thrilled with the show floor, all the events and our attendance is up considerably, which shows the fundamental optimism that’s still here for the growth in the industry.

“Our events have been great, we had a terrific IAAPA Celebrates at Animal Kingdom with 3,000 people attending. People seemed really happy and we’re very happy with how it’s come together.”

Educational sessions at the Expo proved a huge success this year, with 13,523 people taking part in 138 different education experiences over the week. Included among the speakers were Merlin Entertainments CEO Nick Varney, who delivered the keynote address at the GM and Owners' Breakfast, and Village Roadshow Theme Parks COO, Bob White, who spoke about handling a crisis in the world of social media.

IAAPA’s support during the show for Give Kids the World proved a success, with US$123,000 (€104,000, £93,000) raised for the charity through its annual golf tournament, motorcycle ride, fun run and walk, as well as individual and corporate donations. Give Kids the World’s Pamela and Henry Landwirth were also recognised for their work with the charity, being named members of the IAAPA Hall of Fame along with Puy du Fou’s Phillipe De Villiers and music composer Richard Sherman.

Check back with Attractions Management and AM2 for all the latest news coming out of IAAPA 2017.
RELATED STORIES
IAAPA 2017: Brass Ring winners announced


IAAPA has announced its winners for this year’s Brass Ring Awards, recognising a number of companies at the annual IAAPA expo for their achievements in excellence across different parts of the industry.
IAAPA 2017: Creative force behind 'Star Wars: Galaxy's Edge' reveals details of immersive Disney project


Scott Trowbridge, the Disney Imagineer leading the creative vision for its Star Wars-themed projects, has revealed details of the operator’s planned Galaxy’s Edge lands, coming to California and Orlando in 2019.
IAAPA 2017 Exclusive: 7thSense Design to open new Orlando office


High-performance media specialist 7thSense Design has announced that it will open a new office based in Orlando, Florida, in addition to its current offices in Sussex, UK, and Michigan, US.
IAAPA 2017 Exclusive: Frontgrid announces two new product launches


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Marriott International partners with Fitwel for wellness solutions across its residential portfolio
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Anna Bjurstam steps down from Six Senses to build new company Wahayla
Anna Bjurstam has left her role as Wellness Pioneer at Six Senses Hotels and Resorts and launched a new wellness, longevity and “consciousness consultancy” called Wahayla.
Fairmont Cheshire, The Mere, opens with spa philosophy of ‘Wellness without Walls’
Fairmont Cheshire, The Mere, has opened today (10 July) in the Northwest of England with a 1,715sq m Fairmont Spa that has been designed using a ‘Wellness without Walls’ concept.
'Minor wellness hotels' recorded the strongest growth across top KPIs in 2025, finds RLA Global
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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