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Icelandic Prime Minister calls for ‘alternative future’ based on wellbeing
POSTED 05 Feb 2020 . BY Megan Whitby
According to a government survey, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living. Credit: Shutterstock
Katrín Jakobsdóttir, Prime Minister of Iceland, has urged for wellbeing to be given greater priority than GDP and economic growth.

Speaking at London’s Chatham House international affairs think tank, Jakobsdóttir called for “an alternative future, based on wellbeing and inclusive growth”.

She urged governments to take up both green and family-friendly targets, instead of just concentrating on economic growth.

Iceland is a member of the Wellbeing Economy Alliance (WEA), a recently formed global collaboration of organisations, alliances, movements and individuals working to change the economic system so it delivers a wellbeing economy.

The organisation defines a wellbeing economy as one that delivers human and ecological wellbeing.

New Zealand and Scotland are also a part of the WEA, Jakobsdóttir has recently teamed up with Prime Minister of New Zealand Jacinda Arden and Scotland’s First Minister Nicola Sturgeon to promote a “wellbeing agenda”.

Writing for the Evening Standard, Jakobsdóttir confirmed that the Icelandic government is also planning to finance this initiative, saying: “A wellbeing budget is in the works, with a number of priorities already having been identified. These include the improvement of mental health and reduction of carbon emissions.”

At Chatham House, Jakobsdóttir was asked whether the creation of a “wellbeing” budget was achievable for both developed and developing countries, she responded: “You can always have an emphasis on wellbeing, it’s just about how you prioritise it in the public budget”.

Jakobsdóttir heads up The Icelandic Prime Minister’s Committee on Measurements for Wellbeing in Iceland.

“This committee has developed 39 wellbeing indicators that include economic, environmental and social factors, GDP and other economic indicators are among them, but in a new context with social and environmental indicators, to aim for the delicate balance of sustainable development”.

“Developing wellbeing indicators has the potential to transform fiscal policies, putting people and the planet first”, she wrote.

These indicators are linked to the UN Sustainable Development Goals and are used to inform government policy formulation.

“Developing such indicators is a step towards ensuring a common understanding of what factors make our lives better”, said the Icelandic government in a statement.

According to a survey commissioned by the committee, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living.

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Icelandic Prime Minister calls for ‘alternative future’ based on wellbeing
POSTED 05 Feb 2020 . BY Megan Whitby
According to a government survey, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living. Credit: Shutterstock
Katrín Jakobsdóttir, Prime Minister of Iceland, has urged for wellbeing to be given greater priority than GDP and economic growth.

Speaking at London’s Chatham House international affairs think tank, Jakobsdóttir called for “an alternative future, based on wellbeing and inclusive growth”.

She urged governments to take up both green and family-friendly targets, instead of just concentrating on economic growth.

Iceland is a member of the Wellbeing Economy Alliance (WEA), a recently formed global collaboration of organisations, alliances, movements and individuals working to change the economic system so it delivers a wellbeing economy.

The organisation defines a wellbeing economy as one that delivers human and ecological wellbeing.

New Zealand and Scotland are also a part of the WEA, Jakobsdóttir has recently teamed up with Prime Minister of New Zealand Jacinda Arden and Scotland’s First Minister Nicola Sturgeon to promote a “wellbeing agenda”.

Writing for the Evening Standard, Jakobsdóttir confirmed that the Icelandic government is also planning to finance this initiative, saying: “A wellbeing budget is in the works, with a number of priorities already having been identified. These include the improvement of mental health and reduction of carbon emissions.”

At Chatham House, Jakobsdóttir was asked whether the creation of a “wellbeing” budget was achievable for both developed and developing countries, she responded: “You can always have an emphasis on wellbeing, it’s just about how you prioritise it in the public budget”.

Jakobsdóttir heads up The Icelandic Prime Minister’s Committee on Measurements for Wellbeing in Iceland.

“This committee has developed 39 wellbeing indicators that include economic, environmental and social factors, GDP and other economic indicators are among them, but in a new context with social and environmental indicators, to aim for the delicate balance of sustainable development”.

“Developing wellbeing indicators has the potential to transform fiscal policies, putting people and the planet first”, she wrote.

These indicators are linked to the UN Sustainable Development Goals and are used to inform government policy formulation.

“Developing such indicators is a step towards ensuring a common understanding of what factors make our lives better”, said the Icelandic government in a statement.

According to a survey commissioned by the committee, the general public in Iceland views health to be the most significant factor in the quality of life, followed by relationships, housing and making a living.

RELATED STORIES
FEATURE: Spa Programmes: On the menu


Boundary-pushing wellness in Iceland, self-care focus at Devarana and Civana’s equine retreat all feature in our spa menu round-up
The Aldin Biomes will be a dramatic new attraction for Reykjavik, Iceland


Architects Wilkinson Eyre are to create a new visitor attraction in the form of a massive biome complex, near Reykjavik.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
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Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

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Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wellhub

Wellhub (formerly Gympass) is the world’s leading corporate wellness platform, trusted by 70,000+ [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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