The Managing Director of World Travel Market (WTM), Fiona Jeffrey, has been appointed to the role of chair.

World Travel Market is a global business forum used by both the travel and tourism industries and is part of the Reed Travel Exhibitions (RTE) company.

Jeffery’s new position will include concentrating on the event’s strategic development, as well as building and creating the Just a Drop and WTM’s World Responsible Tourism Day.

Jeffrey will continue to report to RTE’s Managing Director, Richard Mortimore, who said: “Fiona has been responsible for driving and developing the World Travel Market brand for 20 years. Her contribution to the evolvement and growth of the event has been exemplary.”

Jeffrey founded Just a Drop campaign nine years ago, to highlight the importance of clean water, particularly for children under the age of five whose immune systems can’t cope with dirty water.