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NEWS
'It seeks to seduce': Jean Nouvel designs mixed-use Melbourne tower with four distinct façades
POSTED 24 May 2016 . BY Kim Megson
Nouvel described the building as 'a friendly tower that likes and respects its neighbours' Credit: Sterling Group
Australian developer Sterling Global has submitted plans for a Jean Nouvel-designed mixed-use tower in Melbourne, which will have different designs on all four sides.

If approved, the AUS$700m (US$501m, €448m, £345) project will be constructed on the city’s La Trobe Street to house restaurants, bars, penthouses, apartments and a luxury hotel and skybar.

The design of the 242m (794ft) tower stands out for its four distinct sides. Three form a dialogue with its surrounding buildings and environment. The north façade is red in reference to the red brick Royal Mint and Hellenic Museum; the east is golden to reflect the urban character of the city; and the west will feature a green wall to mirror the nearby Flagstaff Gardens.

The south façade’s stained glass cladding will reference a theatre curtain designed by Frank Lloyd Wright, one of Nouvel’s influences.

“This is a friendly tower that likes and respects its neighbours,” said Nouvel. “It is part of this family. One doesn’t choose one’s parents or one’s cousins, but there they are.

“Inscribed in the skyline, the tower does not seek to perturb or to impose itself through bizarre or brash forms. It seeks to give the impression of being at home here, a source of delight in the city, a strengthening of the character traits that create singularity and distinction. In short, it seeks to seduce.”

Nouvel, who is working on the project with local firm Architectus, added he wants to create “a tower of seven colours”, as the different colours visible on the building will shift depending on where you stand and the time of day.

Meanwhile, passageways at the foot of the tower are designed to branch out and connect the building with the main streets of the neighbourhood. Paths would be underlaid by a bluestone floor that runs into the tower, creating a sense of continuity and adding more colour to the scheme.

A large video screen projecting digital art will be added within the tower’s publicly-accessible five-story podium.

If given the green light, an existing office building on site will be demolished to make way for the tower.

If approved, the La Trobe tower could be located close to Zaha Hadid Architects’ proposed vase-inspired tower at 582-606 Collins Street.
The tower's four sides each reflect a different theme or response to the local environment Credit: Sterling Group
A large video screen will feature in the tower's podium, displaying digital art Credit: Sterling Group
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  Zaha Hadid Architects' Melbourne 'vase' tower referred to state planning minister for approval decision


A vase-inspired mixed-use tower designed by Zaha Hadid Architects (ZHA) in Melbourne will be referred to Victoria’s planning minister for approval due to the size of the scheme and a conflict of interest among members of the city’s planning advisory committee.
  Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel


A new 160-room hotel in Melbourne will give guests the chance to stay the night with Beyoncé – or at least inside a curvy skyscraper inspired by the global superstar.
  Nouvel’s New York tower to include Museum of Modern Art gallery space


Three storeys of French architect Jean Nouvel’s new residential tower in New York will be devoted to public gallery spaces created by the Museum of Modern Art (MoMA).
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
'It seeks to seduce': Jean Nouvel designs mixed-use Melbourne tower with four distinct façades
POSTED 24 May 2016 . BY Kim Megson
Nouvel described the building as 'a friendly tower that likes and respects its neighbours' Credit: Sterling Group
Australian developer Sterling Global has submitted plans for a Jean Nouvel-designed mixed-use tower in Melbourne, which will have different designs on all four sides.

If approved, the AUS$700m (US$501m, €448m, £345) project will be constructed on the city’s La Trobe Street to house restaurants, bars, penthouses, apartments and a luxury hotel and skybar.

The design of the 242m (794ft) tower stands out for its four distinct sides. Three form a dialogue with its surrounding buildings and environment. The north façade is red in reference to the red brick Royal Mint and Hellenic Museum; the east is golden to reflect the urban character of the city; and the west will feature a green wall to mirror the nearby Flagstaff Gardens.

The south façade’s stained glass cladding will reference a theatre curtain designed by Frank Lloyd Wright, one of Nouvel’s influences.

“This is a friendly tower that likes and respects its neighbours,” said Nouvel. “It is part of this family. One doesn’t choose one’s parents or one’s cousins, but there they are.

“Inscribed in the skyline, the tower does not seek to perturb or to impose itself through bizarre or brash forms. It seeks to give the impression of being at home here, a source of delight in the city, a strengthening of the character traits that create singularity and distinction. In short, it seeks to seduce.”

Nouvel, who is working on the project with local firm Architectus, added he wants to create “a tower of seven colours”, as the different colours visible on the building will shift depending on where you stand and the time of day.

Meanwhile, passageways at the foot of the tower are designed to branch out and connect the building with the main streets of the neighbourhood. Paths would be underlaid by a bluestone floor that runs into the tower, creating a sense of continuity and adding more colour to the scheme.

A large video screen projecting digital art will be added within the tower’s publicly-accessible five-story podium.

If given the green light, an existing office building on site will be demolished to make way for the tower.

If approved, the La Trobe tower could be located close to Zaha Hadid Architects’ proposed vase-inspired tower at 582-606 Collins Street.
The tower's four sides each reflect a different theme or response to the local environment Credit: Sterling Group
A large video screen will feature in the tower's podium, displaying digital art Credit: Sterling Group
RELATED STORIES
Zaha Hadid Architects' Melbourne 'vase' tower referred to state planning minister for approval decision


A vase-inspired mixed-use tower designed by Zaha Hadid Architects (ZHA) in Melbourne will be referred to Victoria’s planning minister for approval due to the size of the scheme and a conflict of interest among members of the city’s planning advisory committee.
Beyoncé video inspires Elenberg Fraser’s Melbourne skyscraper and hotel


A new 160-room hotel in Melbourne will give guests the chance to stay the night with Beyoncé – or at least inside a curvy skyscraper inspired by the global superstar.
Nouvel’s New York tower to include Museum of Modern Art gallery space


Three storeys of French architect Jean Nouvel’s new residential tower in New York will be devoted to public gallery spaces created by the Museum of Modern Art (MoMA).
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
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Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

MSpa Oslo series: a timeless bestseller
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+ More featured suppliers  
COMPANY PROFILES
Seed To Skin

Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS