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NEWS
Join The Movement campaign launches to get people active during lockdown
POSTED 27 Mar 2020 . BY Tom Walker
The campaign is designed to provide inspiration and trusted information to the public about how to stay fit at home Credit: Shutterstock
A new national campaign has been launched to encourage people to stay physically active at their homes during the COVID-19 (Coronavirus) lockdown.

The Join the Movement campaign is designed to provide inspiration and trusted information to the public about how to keep fit in and around the home during the pandemic.

Funded by The National Lottery and created by Sport England, the campaign has its own online hub, giving access to a range of home workout options – including existing free exercise content and advice from organisations such as the NHS.

Added to that are workouts from popular fitness brands and influencers such as Les Mills on Demand, The Body Coach (Joe Wicks) and FiiT – many of whom are offering extended free trials to help people get active at home.

“What matters more than anything right now is that people stay home, save lives and protect the NHS,” said Sport England CEO Tim Hollingsworth.

“What that can’t and mustn’t mean is we stop being active, which we believe is now more important than ever.

“It’s not just a means of maintaining physical health but also to support mental wellbeing and helping people to deal with the anxiety that this period will inevitably bring.

“Despite this time of great uncertainty, we’re already seeing people find fun and creative new ways to get moving and come together, even while staying apart.

“This campaign seeks to help bring together the best of that and encourages people to share what they're doing using #StayInWorkOut.”

• To view the onlibe hub, click here.
RELATED STORIES
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  Physical activity sector leaders welcome help for self-employed – but question delay until June


Physical activity sector bodies have welcomed the government's measures to help the UK's self- employed workers during the COVID-19 (Coronavirus) pandemic.
  YouTube star Joe Wicks 'in talks' with national channels


Joe Wicks, the personal trainer who has become a global star thanks to his daily exercise sessions for families, is understood to be in talks with at least two major UK TV channels.
  Sports minister says government is engaging with gyms and PTs via Sport England during lockdown


Sports minister Nigel Huddleston has said the DCMS is working closely with Sport England to promote health and fitness during the current lockdown – and that it's using the sports body to in turn engage with the fitness industry.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Join The Movement campaign launches to get people active during lockdown
POSTED 27 Mar 2020 . BY Tom Walker
The campaign is designed to provide inspiration and trusted information to the public about how to stay fit at home Credit: Shutterstock
A new national campaign has been launched to encourage people to stay physically active at their homes during the COVID-19 (Coronavirus) lockdown.

The Join the Movement campaign is designed to provide inspiration and trusted information to the public about how to keep fit in and around the home during the pandemic.

Funded by The National Lottery and created by Sport England, the campaign has its own online hub, giving access to a range of home workout options – including existing free exercise content and advice from organisations such as the NHS.

Added to that are workouts from popular fitness brands and influencers such as Les Mills on Demand, The Body Coach (Joe Wicks) and FiiT – many of whom are offering extended free trials to help people get active at home.

“What matters more than anything right now is that people stay home, save lives and protect the NHS,” said Sport England CEO Tim Hollingsworth.

“What that can’t and mustn’t mean is we stop being active, which we believe is now more important than ever.

“It’s not just a means of maintaining physical health but also to support mental wellbeing and helping people to deal with the anxiety that this period will inevitably bring.

“Despite this time of great uncertainty, we’re already seeing people find fun and creative new ways to get moving and come together, even while staying apart.

“This campaign seeks to help bring together the best of that and encourages people to share what they're doing using #StayInWorkOut.”

• To view the onlibe hub, click here.
RELATED STORIES
Thor actor Chris Hemsworth offers free access to home-fitness app Centrfit


Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for the next six weeks.
Physical activity sector leaders welcome help for self-employed – but question delay until June


Physical activity sector bodies have welcomed the government's measures to help the UK's self- employed workers during the COVID-19 (Coronavirus) pandemic.
YouTube star Joe Wicks 'in talks' with national channels


Joe Wicks, the personal trainer who has become a global star thanks to his daily exercise sessions for families, is understood to be in talks with at least two major UK TV channels.
Sports minister says government is engaging with gyms and PTs via Sport England during lockdown


Sports minister Nigel Huddleston has said the DCMS is working closely with Sport England to promote health and fitness during the current lockdown – and that it's using the sports body to in turn engage with the fitness industry.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
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Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Wynne Business Consulting and Education

Wynne Business, founded in 1998, specialises in creating, growing and fine- tuning spas, salons, wel [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS