Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Kala Design Group reveals plans for tropical destination resort spa at The Luxury Collection Punta Cana
POSTED 08 Jan 2026 . BY Helen Andrews
Playa Serena Spa will have a reflexology pool Credit: Kala Design Group
The architecture of the spa, by Kala Design Group, is inspired by the Taíno sun god Yúcahu Bagua Maorocotí.
The spa uses rammed-earth walls and skylights to provide cave-like sanctuaries, combined with lush gardens and natural pools.
Lynn Curry of Curry Spa Consulting also worked on the project
The spa will have seven treatment bungalows, an apothecary and hydrothermal facilities

Marriott International will debut The Luxury Collection Punta Cana resort in the Dominican Republic in Q4 2026 with a tropical destination spa called Playa Serena Spa.

The property is owned by Grupo Puntacana and the 1,200sq m spa has been designed by Ana Ramirez of Kala Design Group. Other collaborators on the project include Lynn Curry of Curry Spa Consulting; interior design by Susurrus and landscape architecture by Maat Handasa.

The concept design stage started in 2024, with the construction and fit-out to continue through 2026 ahead of the grand opening of the hotel and spa towards the end of the year.

The concept and design

Ramirez spoke exclusively to Spa Business about the spa’s design: “My role was to create a sanctuary where architecture, nature and indigenous inspiration converge in an awe-inspiring and enchanting journey. 

“Conceived as a curated retreat and apothecary, the spa translates the spirit of the Caribbean into a space where filtered light, cascading water and tactile materials awaken the senses and celebrate the land’s healing power,” continued Ramirez.

She described Playa Serena Spa as a living sanctuary sculpted from the earth, inspired by the Taíno sun god Yúcahu Bagua Maorocotí, a symbol of vitality, light and life. The architecture has been crafted to embody the island’s natural rhythm, merging biophilia, sacred geometry and contemporary wellness design.

Rammed-earth walls in warm terracotta tones echo the Caribbean soil in order to ground the senses in warmth and texture. 

Ramirez added: “Skylights channel sunlight from above, recalling Taíno caves once believed to bridge the human and spiritual worlds. Each space becomes a vessel of light, where the natural elements interact to create a meditative flow.

“Hanging gardens, natural pools, and handcrafted details soften the architecture, dissolving boundaries between inside and outside,” she said. “The result is a sensorial journey where water murmurs, shadows shift and tropical botanicals awaken a deep state of serenity and renewal.”

Lynn Curry told Spa Business: “Working with Ana and her amazing team has been inspirational, very productive and magical throughout the design process.  Ownership has been a wonderful client for us all – open to the unique guest experiences we have been creating.  

“We are very excited about this project, the connectivity to nature it will bring and the combination of wellness in the treatment room and in the waters,” said Curry.  “This spa will bring joy immediately to guests upon setting foot in this tropical haven.”

The pair shared that the spa’s target clientele will be discerning travellers within the 30-65 age bracket, including couples and wellness enthusiasts. They are expected to come from North America, Europe and Latin America.

The facilities

The spa will have seven treatment bungalows, five of which will be singles with private shower gardens. The other two will be double suites, with private steamrooms, a shower garden and a plunge pool – designed for multiple hours of relaxation and jungle immersion. 

Living Earthcrafts has supplied treatment beds and spa equipment.

There will be a social thermal area with a herbal sauna, hot and cold plunge pools, plus experience showers.

The spa’s hydrotherapy circuit will have a Watsu pool, reflexology experience and other water-focused rituals.

An apothecary will provide herbal mixology and custom-made skincare.

A full-service beauty salon will also feature at the spa, with equipment by Welonda and Gamma and Bross. 

Other spaces include a retail boutique, an air-conditioned relaxation lounge and an open-air relaxation terrace.

There will also be a yoga pavilion and a movement garden.

Treatments

The spa will have its own bespoke botanical line of skincare, crafted at the in-house apothecary. It will feature local herbs, clays and tropical essences.

Signature Rituals include:

  • Sacred Sun Ritual – An energising therapy inspired by the Taíno sun deity, using solar-infused oils, rhythmic massage and sound resonance to restore vitality.

  • Healing Clay Journey – A detoxifying experience with mineral-rich local muds, hydrotherapy and Watsu experiences.

  • Caribbean Bloom Ceremony – A floral-infused ritual celebrating the island’s biodiversity through aromatherapy and tactile immersion.

There will be two double treatment rooms Credit: Kala Design Group
There will be an air-conditioned indoor relaxation room Credit: Kala Design Group
There will be seven treatment bungalows along a pathway Credit: Kala Design Group
The design features rammed-earth walls in warm terracotta tones to echo the colours of Caribbean soil Credit: Kala Design Group
Ana Ramirez of Kala Design Group is working on The Luxury Collection Punta Cana project Credit: Kala Design Group
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
+ More news   

FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Bellezi

Founded in 2009 as a Dutch family business, Bellezi brings more than 20 years of experience in treat [more...]
Seed To Skin

Founded by Jeanette Thottrup in 2018, in Tuscany, Seed to Skin is an award winning skincare line. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Kala Design Group reveals plans for tropical destination resort spa at The Luxury Collection Punta Cana
POSTED 08 Jan 2026 . BY Helen Andrews
Playa Serena Spa will have a reflexology pool Credit: Kala Design Group
The architecture of the spa, by Kala Design Group, is inspired by the Taíno sun god Yúcahu Bagua Maorocotí.
The spa uses rammed-earth walls and skylights to provide cave-like sanctuaries, combined with lush gardens and natural pools.
Lynn Curry of Curry Spa Consulting also worked on the project
The spa will have seven treatment bungalows, an apothecary and hydrothermal facilities

Marriott International will debut The Luxury Collection Punta Cana resort in the Dominican Republic in Q4 2026 with a tropical destination spa called Playa Serena Spa.

The property is owned by Grupo Puntacana and the 1,200sq m spa has been designed by Ana Ramirez of Kala Design Group. Other collaborators on the project include Lynn Curry of Curry Spa Consulting; interior design by Susurrus and landscape architecture by Maat Handasa.

The concept design stage started in 2024, with the construction and fit-out to continue through 2026 ahead of the grand opening of the hotel and spa towards the end of the year.

The concept and design

Ramirez spoke exclusively to Spa Business about the spa’s design: “My role was to create a sanctuary where architecture, nature and indigenous inspiration converge in an awe-inspiring and enchanting journey. 

“Conceived as a curated retreat and apothecary, the spa translates the spirit of the Caribbean into a space where filtered light, cascading water and tactile materials awaken the senses and celebrate the land’s healing power,” continued Ramirez.

She described Playa Serena Spa as a living sanctuary sculpted from the earth, inspired by the Taíno sun god Yúcahu Bagua Maorocotí, a symbol of vitality, light and life. The architecture has been crafted to embody the island’s natural rhythm, merging biophilia, sacred geometry and contemporary wellness design.

Rammed-earth walls in warm terracotta tones echo the Caribbean soil in order to ground the senses in warmth and texture. 

Ramirez added: “Skylights channel sunlight from above, recalling Taíno caves once believed to bridge the human and spiritual worlds. Each space becomes a vessel of light, where the natural elements interact to create a meditative flow.

“Hanging gardens, natural pools, and handcrafted details soften the architecture, dissolving boundaries between inside and outside,” she said. “The result is a sensorial journey where water murmurs, shadows shift and tropical botanicals awaken a deep state of serenity and renewal.”

Lynn Curry told Spa Business: “Working with Ana and her amazing team has been inspirational, very productive and magical throughout the design process.  Ownership has been a wonderful client for us all – open to the unique guest experiences we have been creating.  

“We are very excited about this project, the connectivity to nature it will bring and the combination of wellness in the treatment room and in the waters,” said Curry.  “This spa will bring joy immediately to guests upon setting foot in this tropical haven.”

The pair shared that the spa’s target clientele will be discerning travellers within the 30-65 age bracket, including couples and wellness enthusiasts. They are expected to come from North America, Europe and Latin America.

The facilities

The spa will have seven treatment bungalows, five of which will be singles with private shower gardens. The other two will be double suites, with private steamrooms, a shower garden and a plunge pool – designed for multiple hours of relaxation and jungle immersion. 

Living Earthcrafts has supplied treatment beds and spa equipment.

There will be a social thermal area with a herbal sauna, hot and cold plunge pools, plus experience showers.

The spa’s hydrotherapy circuit will have a Watsu pool, reflexology experience and other water-focused rituals.

An apothecary will provide herbal mixology and custom-made skincare.

A full-service beauty salon will also feature at the spa, with equipment by Welonda and Gamma and Bross. 

Other spaces include a retail boutique, an air-conditioned relaxation lounge and an open-air relaxation terrace.

There will also be a yoga pavilion and a movement garden.

Treatments

The spa will have its own bespoke botanical line of skincare, crafted at the in-house apothecary. It will feature local herbs, clays and tropical essences.

Signature Rituals include:

  • Sacred Sun Ritual – An energising therapy inspired by the Taíno sun deity, using solar-infused oils, rhythmic massage and sound resonance to restore vitality.

  • Healing Clay Journey – A detoxifying experience with mineral-rich local muds, hydrotherapy and Watsu experiences.

  • Caribbean Bloom Ceremony – A floral-infused ritual celebrating the island’s biodiversity through aromatherapy and tactile immersion.

There will be two double treatment rooms Credit: Kala Design Group
There will be an air-conditioned indoor relaxation room Credit: Kala Design Group
There will be seven treatment bungalows along a pathway Credit: Kala Design Group
The design features rammed-earth walls in warm terracotta tones to echo the colours of Caribbean soil Credit: Kala Design Group
Ana Ramirez of Kala Design Group is working on The Luxury Collection Punta Cana project Credit: Kala Design Group
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
+ More news   
 
FEATURED SUPPLIERS

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Bellezi

Founded in 2009 as a Dutch family business, Bellezi brings more than 20 years of experience in treat [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS