Karl Dietrich, the former global development officer at easyGym, has been named chief development officer at boutique fitness brand TRIB3.
An industry veteran, Dietrich has held several senior roles in leisure and fitness – including stints as business development director at Anytime Fitness and marketing director at Serco Leisure.
Most recently, Dietrich has been assisting TRIB3 to develop its franchise offering through his consultancy business, F2L Consulting.
"After a fabulous few months of supporting the team at TRIB3 International with its franchise development and launch, I can now announce that I have been given the amazing opportunity to join Kevin Yates and the TRIB3 franchise team as chief development officer," Dietrich said.
"I'm very excited for the future and it is going to be an amazing journey."
TRIB3 was co-founded by Kevin Yates, Dan Summerson and David Cross at the beginning of 2016.
The company's boutique format is based on bootcamp-style HIIT training, offering group programming and interaction through digital and performance monitors.
In August, entrepreneurs Allan and Jonathan Fisher completed a Series A capital investment deal in TRIB3, which saw them acquire a controlling stake in the business.
Allan Fisher is the founder of premium health club operator Holmes Place, which he continues to be involved in today. Together with his son Jonathan, the pair also operate the low-cost brand ICON.
