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NEWS
Gentler Streak wins Apple Watch App of the Year
POSTED 07 Dec 2022 . BY Frances Marcellin
The Gentler Stories team: Andrej Mihelič, Katarina Lotrič, Jasna Krmelj and Luka Orešnik Credit: Gentler Stories

Credit: Gentler Stories
Gentler Streak helps recognise and transform maladaptive fitness behaviors into viable lifelong habits
– Katarina Lotrič, CEO and founder of Gentler Stories
Gentler Streak has won Apple Watch App of the Year
The app was created by startup Gentler Stories and offers a supportive, intuitive approach to training
Differentiates itself from mainstream competitors that chase the ‘higher, stronger, faster’ ethos
Four founders are: Katarina Lotrič (CEO); Jasna Krmelj (CTO); Luka Orešnik, senior developer; and UI UX designer Andrej Mihelič
Compassionate activity tracker Gentler Streak has been crowned Apple Watch App of the Year.

The app, from startup Gentler Stories, which was founded in 2021, was created by the four co-founders: Katarina Lotrič (CEO); Jasna Krmelj (CTO); Luka Orešnik, a senior developer; and UI UX designer Andrej Mihelič.

Gentler Streak was designed to track users’ activity, offer exercise suggestions and support rest days to offer a more intuitive approach to training. This is in contrast to mainstream athlete-tracking apps, such as Strava, which encourage users to push themselves physically, compounded by the pressure of a mass online community.

“Studies show that the social dimension of fitness apps can improve, but also damage our wellbeing, leading to a maladaptive perception of exercise and burnout in the long run,” said Lotrič. “When those apps serve social recognition, the individual is more prone to develop a compulsive relationship with sports and suffer higher stress levels.”

The motivation to develop a less intensive activity tracker came after two members of the team experienced burnout through overtraining and injury.

"With the endless chase of the ‘higher, stronger, faster’, while experiencing negative effects on a physical and mental level, we decided to build that solution," said Lotrič. “Gentler Streak helps recognise and transform maladaptive fitness behaviors into viable lifelong habits. There is no pressure to complete endless day-to-day activity goals, which often ignore the fact that we are human and everything that comes with it.”

Apple Watch features include real-time heart rate zones, activity stats (duration, distance, pace, and so on), tracking over 100 different activities (some non-conventional like paddle boarding, CrossFit, roller skating and dog walking); and tracking distance for sports, such as football, basketball, rowing and cross-country skiing).

The iOS app nourishes a user's healthy, balanced lifestyle with all activities tracked in one place, progress charts, workout summaries, support for rest days, activity suggestions, actionable insights through one-minute expert reads and a status for when you’re sick, injured or taking rest days.

The team are planning new releases for the app in 2023 that include richer workout summaries to make the app feel like a workout journal and the launch of Brazil-Portuguese, German, French and Italian versions – currently it supports English and Spanish.
Gentler Streak offers a more intuitive approach to training Credit: Gentler Streak
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Uniting the world of spa & wellness
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NEWS
Gentler Streak wins Apple Watch App of the Year
POSTED 07 Dec 2022 . BY Frances Marcellin
The Gentler Stories team: Andrej Mihelič, Katarina Lotrič, Jasna Krmelj and Luka Orešnik Credit: Gentler Stories
Credit: Gentler Stories
Gentler Streak helps recognise and transform maladaptive fitness behaviors into viable lifelong habits
– Katarina Lotrič, CEO and founder of Gentler Stories
Gentler Streak has won Apple Watch App of the Year
The app was created by startup Gentler Stories and offers a supportive, intuitive approach to training
Differentiates itself from mainstream competitors that chase the ‘higher, stronger, faster’ ethos
Four founders are: Katarina Lotrič (CEO); Jasna Krmelj (CTO); Luka Orešnik, senior developer; and UI UX designer Andrej Mihelič
Compassionate activity tracker Gentler Streak has been crowned Apple Watch App of the Year.

The app, from startup Gentler Stories, which was founded in 2021, was created by the four co-founders: Katarina Lotrič (CEO); Jasna Krmelj (CTO); Luka Orešnik, a senior developer; and UI UX designer Andrej Mihelič.

Gentler Streak was designed to track users’ activity, offer exercise suggestions and support rest days to offer a more intuitive approach to training. This is in contrast to mainstream athlete-tracking apps, such as Strava, which encourage users to push themselves physically, compounded by the pressure of a mass online community.

“Studies show that the social dimension of fitness apps can improve, but also damage our wellbeing, leading to a maladaptive perception of exercise and burnout in the long run,” said Lotrič. “When those apps serve social recognition, the individual is more prone to develop a compulsive relationship with sports and suffer higher stress levels.”

The motivation to develop a less intensive activity tracker came after two members of the team experienced burnout through overtraining and injury.

"With the endless chase of the ‘higher, stronger, faster’, while experiencing negative effects on a physical and mental level, we decided to build that solution," said Lotrič. “Gentler Streak helps recognise and transform maladaptive fitness behaviors into viable lifelong habits. There is no pressure to complete endless day-to-day activity goals, which often ignore the fact that we are human and everything that comes with it.”

Apple Watch features include real-time heart rate zones, activity stats (duration, distance, pace, and so on), tracking over 100 different activities (some non-conventional like paddle boarding, CrossFit, roller skating and dog walking); and tracking distance for sports, such as football, basketball, rowing and cross-country skiing).

The iOS app nourishes a user's healthy, balanced lifestyle with all activities tracked in one place, progress charts, workout summaries, support for rest days, activity suggestions, actionable insights through one-minute expert reads and a status for when you’re sick, injured or taking rest days.

The team are planning new releases for the app in 2023 that include richer workout summaries to make the app feel like a workout journal and the launch of Brazil-Portuguese, German, French and Italian versions – currently it supports English and Spanish.
Gentler Streak offers a more intuitive approach to training Credit: Gentler Streak
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
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Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
HPO.Tech Hyperbaric Systems

Founded in 2020 in Istanbul, HPO.Tech combines 15+ years of expertise in hyperbaric technology, divi [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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MITEC Kuala Lumpur,Malaysia, Malaysia
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS