World United, backed by New Zealand PM, Jacinda Ardern, will help operators relaunch businesses
POSTED 27 Jul 2020 . BY Tom Walker
Fitness facilities across more than 100 countries worldwide are expected to take part in the campaign Credit: Les Mills
Credit: Les Mills
We are facing a major health challenge, but as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well – Jacinda Ardern
Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.
The campaign will be free of Les Mills branding, so operators can make it their own.
Called World United, the campaign will promote the importance of exercise to physical and mental health and is aimed at helping the global fitness industry reactivate paused members and attract new ones.
Fitness facilities across more than 100 countries worldwide are expected to take part in the initiative, which is supported by the Prime Minister of New Zealand, Jacinda Ardern.
In a campaign launch video for World United, Ardern says: “Right now, we are facing a major health challenge.
"But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.
“Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”
World United will peak from Saturday 19 September 2020 onwards, with a synchronised global launch of live and online fitness events involving tens of thousands of fitness facilities and trainers worldwide. It is the third and final phase of Les Mills’ recovery support package for club partners, to help "turbocharge their relaunch" and drive member re-engagement.
The launch will celebrate fitness through the exclusive release of United-themed workouts, filmed by during lockdown by more than 300 instructors worldwide.
"Multiple reports and post-lockdown surveys have indicated that the social elements of the club, such as group fitness and interactions with your team, are going to be the biggest drivers of recovery," said founder, Phillip Mills.
"After many months of being kept apart, members are yearning for deeper connection and human interactions, so how we leverage and nurture the social aspects of our club offerings will have a major bearing on the success of our relaunches.
"World United is a business accelerator for clubs, designed to support clubs' relaunch strategy by engaging existing members and attracting new ones. Launch activations play a strong role in motivating members to attend more often, dialing up the fun factor and offering a strong PR hook to generate added buzz and publicity around clubs."
Clubs and Instructors are invited to join the campaign on 19 September by hosting their own special launch activations or community open day (or weekend) – either online via Les Mills’ livestreaming service or live in-club – to re-engage paused members and attract new ones.
A free online campaign hub has been created for club partners and Instructors. The landing page features a collection of relaunch resources, as well customizable event assets (print + digital) ready for use.
The event will take place just four days before National Fitness Day in the UK (held 23 September) and will be part of its launch.
FEATURE: Industry insights: Top talent POSTED 29 Apr 2020. Finlay Macdonald from Les Mills explores how to make the most of your finest group exercise instructors. Armed with enough influence to positively boost membership numbers, it’s vital to reward, train and value your best in class
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Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
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As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
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World United, backed by New Zealand PM, Jacinda Ardern, will help operators relaunch businesses
POSTED 27 Jul 2020 . BY Tom Walker
Fitness facilities across more than 100 countries worldwide are expected to take part in the campaign Credit: Les Mills
Credit: Les Mills
We are facing a major health challenge, but as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well – Jacinda Ardern
Les Mills will launch a new global campaign in September, celebrating the return of fitness and designed to help operators grow their memberships.
The campaign will be free of Les Mills branding, so operators can make it their own.
Called World United, the campaign will promote the importance of exercise to physical and mental health and is aimed at helping the global fitness industry reactivate paused members and attract new ones.
Fitness facilities across more than 100 countries worldwide are expected to take part in the initiative, which is supported by the Prime Minister of New Zealand, Jacinda Ardern.
In a campaign launch video for World United, Ardern says: “Right now, we are facing a major health challenge.
"But as we come out of this, exercise will have a vital part to play in uniting us, and keeping us both mentally and physically well.
“Across the globe, you have all got an important role in making that happen, so thank you, good luck, and have a fabulous day.”
World United will peak from Saturday 19 September 2020 onwards, with a synchronised global launch of live and online fitness events involving tens of thousands of fitness facilities and trainers worldwide. It is the third and final phase of Les Mills’ recovery support package for club partners, to help "turbocharge their relaunch" and drive member re-engagement.
The launch will celebrate fitness through the exclusive release of United-themed workouts, filmed by during lockdown by more than 300 instructors worldwide.
"Multiple reports and post-lockdown surveys have indicated that the social elements of the club, such as group fitness and interactions with your team, are going to be the biggest drivers of recovery," said founder, Phillip Mills.
"After many months of being kept apart, members are yearning for deeper connection and human interactions, so how we leverage and nurture the social aspects of our club offerings will have a major bearing on the success of our relaunches.
"World United is a business accelerator for clubs, designed to support clubs' relaunch strategy by engaging existing members and attracting new ones. Launch activations play a strong role in motivating members to attend more often, dialing up the fun factor and offering a strong PR hook to generate added buzz and publicity around clubs."
Clubs and Instructors are invited to join the campaign on 19 September by hosting their own special launch activations or community open day (or weekend) – either online via Les Mills’ livestreaming service or live in-club – to re-engage paused members and attract new ones.
A free online campaign hub has been created for club partners and Instructors. The landing page features a collection of relaunch resources, as well customizable event assets (print + digital) ready for use.
The event will take place just four days before National Fitness Day in the UK (held 23 September) and will be part of its launch.
FEATURE: Industry insights: Top talent POSTED 29 Apr 2020. Finlay Macdonald from Les Mills explores how to make the most of your finest group exercise instructors. Armed with enough influence to positively boost membership numbers, it’s vital to reward, train and value your best in class
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the
theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities
that spark joy.
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider,
HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its
site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
Premium London health club, KX Chelsea, will imminently unveil its most significant
redevelopment since its launch in 2002 to create an integrated wellness model combining
training, recovery and relaxation.
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French
West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to
celebrate Global Wellness Day (GWD).
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa &
Golf Resort, bringing together spa managers, directors and owners for two days of focused
education, meaningful connection and commercial insight. [more...]
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to
our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers
COMPANY PROFILES
Knesko Skin Known for their unique approach to wellness and beauty, Knesko’s products combine ancient healing tr [more...]
