Hotel owner and management company Marcus Hotels & Resorts has announced the appointment of Gordon Tareta as area director of spas.

Tareta will oversee the company’s Well Spa + Salon brands at the Pfister Hotel in Milwaukee, Grand Geneva Resort & Spa in Lake Geneva, Platinum Hotel & Spa in Las Vegas and Evensong Spa at Heidel House Resort & Spa in Green Lake.

With more than 25 years of luxury spa industry experience, Tareta has developed and operated over 110 award-winning spas worldwide.

Prior to his latest appointment, he was the president and founder of Tareta Group International, LLC, a business development group focused on strategic concept development and product integration for individual and corporate spas and affiliated industry suppliers.

Tareta’s career includes almost 10 years with Hyatt Hotels & Resorts managing over 110 spas worldwide in 26 countries. While at Hyatt, he conceived and launched Hyatt Pure, which was awarded best spa brand by Spa Finders, and developed and implemented global fitness brand StayFit.

Tareta has also served as corporate director of spa operations for Fairmont Hotels & Resorts, where he completed the refurbishment of the famous Banff Springs Hotel’s spa facilities in Alberta, Canada, and as chief operating officer for Marilyn Monroe™ Spas in Orlando, Florida.

“Gordon’s spa visionary success will be instrumental in overseeing our four award-winning spa brands. His global spa experience and creativity in concept innovation, transformation and product development will further position our top rated spas among the best in the nation,” said Joseph Khairallah, president and chief operating officer of Marcus Hotels & Resorts.