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NEWS
Mark Wahlberg joins Power Plate as stakeholder and brand ambassador
POSTED 29 Apr 2021 . BY Liz Terry
Mark Wahlberg has invested in Power Plate Credit: Power Plate/Mark Wahlburg
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will also consult on strategy, product and programming development.

Wahlberg has a long history of investing in fitness through his Mark Wahlberg Investment Group, having been an early stakeholder in F45.

He reports having been a Power Plate user for 15 years, saying vibration training plays an important role in his own training and wellness-focused lifestyle.

"The fact Power Plate has been relatively unknown for so long surprised me," said Wahlberg. "I've been a satisfied customer for over a decade, so I decided to get involved in spreading awareness about their game-changing products."

"It's not often you have the opportunity to align with an individual who can impact every facet of a business, from personal investment and business strategy, to increasing brand awareness and credibility, yet that's exactly what Mark brings to Power Plate," says said Lee Hillman, CEO of Performance Health Systems. "He's a rare individual whose voice resonates with consumers on a truly global level.

"Over the years, Power Plate and vibration training has been validated by medical, academic and exercise science and yet it remains a bit of a mystery to too many people. We believe Mark can play an invaluable role in changing that, and we couldn't be more thrilled to have him on board," he said.

"Mark is so much more than a celebrity investor. He brings a deep understanding of fitness methodology, nutrition and business strategy," said Hillman. "His involvement in our business carries with it an enormous array of possibilities, and we intend to explore them to the fullest."

For Wahlberg, Power Plate is the latest addition to an investment portfolio that includes other fitness-oriented brands and ventures in addition to F45, including Performance-Inspired nutritional products and Municipal sport utility gear.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a bodybuilder in the film Pain & Gain.

Wahlberg has 16.3m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and with a second workout in the evening.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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News   Products   Magazine
NEWS
Mark Wahlberg joins Power Plate as stakeholder and brand ambassador
POSTED 29 Apr 2021 . BY Liz Terry
Mark Wahlberg has invested in Power Plate Credit: Power Plate/Mark Wahlburg
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance Health Systems and brand ambassador for the product. He will also consult on strategy, product and programming development.

Wahlberg has a long history of investing in fitness through his Mark Wahlberg Investment Group, having been an early stakeholder in F45.

He reports having been a Power Plate user for 15 years, saying vibration training plays an important role in his own training and wellness-focused lifestyle.

"The fact Power Plate has been relatively unknown for so long surprised me," said Wahlberg. "I've been a satisfied customer for over a decade, so I decided to get involved in spreading awareness about their game-changing products."

"It's not often you have the opportunity to align with an individual who can impact every facet of a business, from personal investment and business strategy, to increasing brand awareness and credibility, yet that's exactly what Mark brings to Power Plate," says said Lee Hillman, CEO of Performance Health Systems. "He's a rare individual whose voice resonates with consumers on a truly global level.

"Over the years, Power Plate and vibration training has been validated by medical, academic and exercise science and yet it remains a bit of a mystery to too many people. We believe Mark can play an invaluable role in changing that, and we couldn't be more thrilled to have him on board," he said.

"Mark is so much more than a celebrity investor. He brings a deep understanding of fitness methodology, nutrition and business strategy," said Hillman. "His involvement in our business carries with it an enormous array of possibilities, and we intend to explore them to the fullest."

For Wahlberg, Power Plate is the latest addition to an investment portfolio that includes other fitness-oriented brands and ventures in addition to F45, including Performance-Inspired nutritional products and Municipal sport utility gear.

The actor is well-known for undertaking physical transformations to enable him to play specific roles, including piling on 56lbs of muscle to take him from a low of 165lbs to 221lbs.

His most extreme role to date was as a bodybuilder in the film Pain & Gain.

Wahlberg has 16.3m followers on Instagram and regularly posts details of his workout regime, which includes going to bed at 7.30pm, rising at 2.30am, doing a 90 minute workout starting at 3.40am and with a second workout in the evening.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
FEATURE: Promotion: Adapting to change


Powerplate’s Iain Murray on the company’s development and strategy
FEATURE: Promotional feature: Power Plate


Power Plate is launching a trade in, trade up programme
FEATURE: Promotional feature: Power plate


Discover the latest vision from Power Plate
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Iceland's new Sky Lagoon has been inspired by indigenous bathing culture
Attractions and hospitality brand Pursuit has launched Sky Lagoon, a relaxing and restorative geothermal retreat just outside of Reykjavik, situated against the striking backdrop of the North Atlantic Ocean.
Ken Campling says Bannatyne is repositioning as a wellness provider – locations with spas are 'much more profitable'
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to bounce back from the effects of the pandemic lockdowns.
Healing the healers: New training champions importance of therapist self-care, health and wellbeing
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+ More catalogues  

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BC Softwear are the leading supplier of spa linen, luxury robes and footwear for the Spa Market. See how our Pure Spa Linen range can enhance your 5* spa and treatment offering. Thanks to The Langley, a Luxury Collection Hotel. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

10-14 May 2021

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Virtual Conference, United States
11-12 May 2021

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+ More diary  
 


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©Cybertrek 2021

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