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NEWS
Massage Heights co-founder Shane Evans returns as CEO
POSTED 08 Feb 2024 . BY Megan Whitby
Evans (pictured) has more than 19 years of experience in franchising Credit: Massage Heights
Shane Evans has returned to her role as CEO of Massage Heights, effective immediately
Evans co-founded the massage franchise back in 2004
The franchise now has 115 retreats spread throughout North America, providing massage, skincare and wellness services
Evans has taken over from Susan Boresow who served as CEO for the past-two-and-a-half years
US massage and wellness franchise Massage Heights is under new leadership with the return of co-founder Shane Evans as company CEO.

Effective immediately, Evans takes the place of Susan Boresow, who served as president and CEO for the past two and a half years. During this time, the company grew to provide massage, skincare and wellness services in more than 115 retreats in North America.

“20 years ago, when the company was founded, our vision was to provide unparalleled wellness experiences. It is with a deep sense of responsibility and commitment that I step back into this role,” said Evans, who co-founded Massage Heights in 2004, and served as its president, COO, vice chair of the Board of Directors and CEO – a role she held for five years up until 2021.

“As we celebrate our 20th anniversary, we also look forward to launching initiatives that honour our legacy, while paving the way for future success.”

In addition to having a genuine passion for the brand and its values, Evans also has empathy for franchisees as she owns a Massage Heights Retreat.

Over the years, she has also gained perspective on the franchise industry and the franchising model by sitting on the board of the International Franchise Association, serving as co-founder and principal of Summit Franchise Supply and partner of The Gents Place.

As she steps back into the role of CEO, Evans said her primary focus will be fostering a culture of collaboration, transparency and innovation among the home office team and franchisee system.

“We will strive for operational excellence, enhanced franchise support, and sustainable growth, benefiting all members of our Massage Heights family,” she noted.

Massage Heights had a strong year in 2023 which wasn’t only limited to franchise development but also included the rollout of its LED Light Therapy service and a partnership with former professional athlete, Bo Jackson.
RELATED STORIES
  FEATURE: Spa People: 20th anniversary issue: CG Funk


The chief therapeutic officer of Massage Heights celebrates US spa franchises which perform 30 million services a year
  Massage Heights experiences historic revenue growth


North American spa franchise Massage Heights has reported record-breaking revenues and peak company average unit volume (AUV) performance for the past year.
  Massage Heights appoints Susan Boresow president and CEO


Massage and wellness franchise Massage Heights is under new leadership with Susan Boresow stepping up as new president and CEO.
MORE NEWS
WTTC’s Hotel Sustainability Basics verification surpasses 1,700 properties
The World Travel & Tourism Council's Hotel Sustainability Basics verification has achieved a significant milestone, with over 1,700 hotels verified across 70 countries.
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.
Maui's Wailea Resort lifts curtain on new US$55m moon-inspired open-air spa
Maui’s iconic Grand Wailea, A Waldorf Astoria Resort has announced the opening of its highly anticipated Kilolani Spa, an all-new luxury wellness retreat inspired by Hawaii’s natural beauty.
SHA Wellness receives top accolade at 2024 World Spa and Wellness Awards
Eight of the world’s leading spa operations were honoured at the annual World Spa and Wellness Awards during a glamorous ceremony held in London over the weekend.
+ More news   

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DIARY

 

03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
20-20 Mar 2024

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Massage Heights co-founder Shane Evans returns as CEO
POSTED 08 Feb 2024 . BY Megan Whitby
Evans (pictured) has more than 19 years of experience in franchising Credit: Massage Heights
Shane Evans has returned to her role as CEO of Massage Heights, effective immediately
Evans co-founded the massage franchise back in 2004
The franchise now has 115 retreats spread throughout North America, providing massage, skincare and wellness services
Evans has taken over from Susan Boresow who served as CEO for the past-two-and-a-half years
US massage and wellness franchise Massage Heights is under new leadership with the return of co-founder Shane Evans as company CEO.

Effective immediately, Evans takes the place of Susan Boresow, who served as president and CEO for the past two and a half years. During this time, the company grew to provide massage, skincare and wellness services in more than 115 retreats in North America.

“20 years ago, when the company was founded, our vision was to provide unparalleled wellness experiences. It is with a deep sense of responsibility and commitment that I step back into this role,” said Evans, who co-founded Massage Heights in 2004, and served as its president, COO, vice chair of the Board of Directors and CEO – a role she held for five years up until 2021.

“As we celebrate our 20th anniversary, we also look forward to launching initiatives that honour our legacy, while paving the way for future success.”

In addition to having a genuine passion for the brand and its values, Evans also has empathy for franchisees as she owns a Massage Heights Retreat.

Over the years, she has also gained perspective on the franchise industry and the franchising model by sitting on the board of the International Franchise Association, serving as co-founder and principal of Summit Franchise Supply and partner of The Gents Place.

As she steps back into the role of CEO, Evans said her primary focus will be fostering a culture of collaboration, transparency and innovation among the home office team and franchisee system.

“We will strive for operational excellence, enhanced franchise support, and sustainable growth, benefiting all members of our Massage Heights family,” she noted.

Massage Heights had a strong year in 2023 which wasn’t only limited to franchise development but also included the rollout of its LED Light Therapy service and a partnership with former professional athlete, Bo Jackson.
RELATED STORIES
FEATURE: Spa People: 20th anniversary issue: CG Funk


The chief therapeutic officer of Massage Heights celebrates US spa franchises which perform 30 million services a year
Massage Heights experiences historic revenue growth


North American spa franchise Massage Heights has reported record-breaking revenues and peak company average unit volume (AUV) performance for the past year.
Massage Heights appoints Susan Boresow president and CEO


Massage and wellness franchise Massage Heights is under new leadership with Susan Boresow stepping up as new president and CEO.
MORE NEWS
WTTC’s Hotel Sustainability Basics verification surpasses 1,700 properties
The World Travel & Tourism Council's Hotel Sustainability Basics verification has achieved a significant milestone, with over 1,700 hotels verified across 70 countries.
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.
Maui's Wailea Resort lifts curtain on new US$55m moon-inspired open-air spa
Maui’s iconic Grand Wailea, A Waldorf Astoria Resort has announced the opening of its highly anticipated Kilolani Spa, an all-new luxury wellness retreat inspired by Hawaii’s natural beauty.
SHA Wellness receives top accolade at 2024 World Spa and Wellness Awards
Eight of the world’s leading spa operations were honoured at the annual World Spa and Wellness Awards during a glamorous ceremony held in London over the weekend.
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.
+ More news   
 
FEATURED SUPPLIERS

Natural Beauty Expo returns to London in April
Mark your calendars for the return of the highly anticipated Natural Beauty Expo at ExCeL, London, from 14-15 April. [more...]

The art of bespoke beauty: AMRA Skincare's tailored elegance transcends luxury at destinations around the world
Amra Skincare, a prominent example of bespoke treatment creation, crafts transcendent spa experiences that seamlessly intertwine with the essence of its collaborations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Universal Companies

The ultimate spa and wellness resource, Universal Companies is an international distributor of produ [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
20-20 Mar 2024

Global Massage Makes Me Happy & Healthy Day

Virtual, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
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