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NEWS
Surrenne private members club will bring Tracy Anderson to London as part of four-storeys of wellness at The Emory hotel
POSTED 12 Feb 2024 . BY Kath Hudson
The Emory Hotel will feature a private members club called Surrenne Credit: Maybourne/RSHP/Google
Maybourne Hotel Group is gearing up to launch a four-storey private members club in London
Surrenne will span four storeys of The Emory hotel in Knightsbridge
Medical and longevity services are part of the membership, alongside fitness and spa
Maybourne has team up with wellness tech pioneers, Virtusan and partnered with Tracy Anderson
Surrenne, a luxury private members club gym and spa launches in London in April, with membership costing £10,000 a year.

Spanning almost 2,000sq m across four floors, Surrenne is part of Maybourne Hotel Group’s new all-suite hotel, The Emory.

The first floor includes a 22-metre swimming pool, which features a sound system to allow in-water meditation, a spa café, sauna, steam and snow shower.

A state-of-the-art gym, kitted out by brands including Technogym, Woodway, Hydrow and Peloton, is on the second floor and Maybourne has promised to open its “little black book” to secure the best visiting personal trainers.

Alongside the gym is a multi-functional studio for yoga and Pilates – limited to six people at any one time – and set against the backdrop of a Japanese Garden.

There's also a recovery studio, with a soft-cushioned floor and massage machines.

The spa, with a focus on longevity, includes a hamman, treatment rooms and relaxation area – with a hyperbaric chamber and cold plunge – is on the third floor. The treatment menu features a 90-minute, four-hand ceremony, as well as Ashiastu massage which is applied by the feet.

The fourth floor is dedicated to classes by fitness pioneer, Tracy Anderson, who has a celebrity following for her sculpting method.

Inge Theron, the creative director of Maybourne, has been in charge of pulling together the concept, which blends modern science with a holistic approach to health.

“The Surrenne philosophy embraces a new era of total rejuvenation, crafted in harmony with partners from the cutting-edge of modern wellness,” she says. “Every treatment, product and ritual is a bespoke symphony of potent plants and pioneering technologies to create truly transcendental states of being.”

Maybourne has partnered with Virtusan, to create the top end health offering, benefiting from the wellness tech specialist's scientific advisory board which includes mindfulness and self-compassion expert and author, Dr Shauna Shapiro; professor of neurobiology and podcaster, Dr Andrew Huberman and Harvard professor of genetics, Dr David Sinclair.

Other experts on the team include nutritionist and functional medicine practitioner, Rosemary Ferguson and skincare guru, Dr Lara Devgan.

Architectural designer, Remi Tessier has designed the club with “perfectly choreographed light and AI-influenced symphonies orchestrated to complement the senses.”

Maybourne COO, Roland Fasel, says the offering has been put together in response to health, wellbeing and longevity being at the forefront of guests’ minds: “By tapping into the incredible expertise of Virtusan’s Scientific Advisory Board and leveraging the latest evidence-based technical advances, we're confident we'll be better able to meet our guests’ needs, wherever they are in their wellness journey.”

Use of the facilities is free for guests of The Emory and Maybourne property, The Berkeley, while other individuals can apply to join as members. Membership will be available for £10,000 a year per person, or £14,000 per couple residing in the same household, plus a £5,000 joining fee. For this, members will get access to all of the facilities, 12 Tracy Anderson classes a year; two hyberbaric sessions and two cold water therapies.

They will also benefit from a comprehensive consultation with the Surrenne physician, which will include testing protocols for cardiovascular health, hormone balance, sleep and stress; metabolism and blood sugar; recovery and nutrition; cognition and endurance; fitness and hormonal balance and methylation testing. The full fitness assessment will be followed up by three further sessions.

Four body treatments or facials a year are included in the membership, with preferential rates on further spa treatments.

There's also a complimentary laundry service, 12 guest passes, preferential rates on valet parking and the restaurants and bars within Surrenne, The Emory and The Berkeley, plus private invitation to a calendar of member events.

Membership is on an application basis and involves filling in an online form declaring nationality, occupation and industry and uploading a photograph.

The Maybourne Hotel Group is known for its prestigious hotels: Claridges, The Connaught and The Berkeley in London, as well as The Maybourne Beverly Hills and The Maybourne Riviera.

Designed by world-leading architects, the late Richard Rogers and Ivan Harbour, The Emory features iconic sails on the roof. There are 60 suites over nine floors, with each floor showcasing the aesthetic of a different world class designer, and a rooftop garden for guests with views across London.

For the first time in London, Manhattan-chef, Jean-Georges Vongerichten, will be leading the culinary experience.

The Emory is the latest wellness and fitness hotel to open in London, following the launch of Accor's high-endRaffles at the Old War Office late in 2023, with its Pillar Wellbeing offering.

Also coming to market in London is Six Senses, with its Six Senses Place concept at The Whiteley, in Bayswater.

The move shows how hotels are starting to compete with the mainstream fitness market, especially at the high-end, to capture a share of the increasingly lucrative wellness tourism market.

HCM editor, Liz Terry, said: "So many people are now fully bought in to the wellness lifestyle that when they travel, they expect to be able to continue with their routine of exercise, healthy eating and recovery. In an ideal world, they also want to experience more elevated services and try something new, so we're seeing the rise of wellness tourists, who chose their hotel based on how closely the services match their wellness aspirations.

"We know consumers who choose hotels for their wellness offerings spend more overall than those who do not, making investment in health and fitness, spa and wellness and associated services an increasingly attractive option for hotel owners and operators.

"The final piece of the jigsaw puzzle is that local residents can also take advantage of these services, creating an additional revenue stream for the property and putting these offerings in a direct competition with local health club operators."

The spa includes a treatment room for couples Credit: Maybourne Hotel Group
The 22m pool has a sound system for in-swim meditation Credit: Maybourne Hotel Group
The yoga and Pilates studio is limited to six people Credit: Maybourne Hotel Group
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NEWS
Surrenne private members club will bring Tracy Anderson to London as part of four-storeys of wellness at The Emory hotel
POSTED 12 Feb 2024 . BY Kath Hudson
The Emory Hotel will feature a private members club called Surrenne Credit: Maybourne/RSHP/Google
Maybourne Hotel Group is gearing up to launch a four-storey private members club in London
Surrenne will span four storeys of The Emory hotel in Knightsbridge
Medical and longevity services are part of the membership, alongside fitness and spa
Maybourne has team up with wellness tech pioneers, Virtusan and partnered with Tracy Anderson
Surrenne, a luxury private members club gym and spa launches in London in April, with membership costing £10,000 a year.

Spanning almost 2,000sq m across four floors, Surrenne is part of Maybourne Hotel Group’s new all-suite hotel, The Emory.

The first floor includes a 22-metre swimming pool, which features a sound system to allow in-water meditation, a spa café, sauna, steam and snow shower.

A state-of-the-art gym, kitted out by brands including Technogym, Woodway, Hydrow and Peloton, is on the second floor and Maybourne has promised to open its “little black book” to secure the best visiting personal trainers.

Alongside the gym is a multi-functional studio for yoga and Pilates – limited to six people at any one time – and set against the backdrop of a Japanese Garden.

There's also a recovery studio, with a soft-cushioned floor and massage machines.

The spa, with a focus on longevity, includes a hamman, treatment rooms and relaxation area – with a hyperbaric chamber and cold plunge – is on the third floor. The treatment menu features a 90-minute, four-hand ceremony, as well as Ashiastu massage which is applied by the feet.

The fourth floor is dedicated to classes by fitness pioneer, Tracy Anderson, who has a celebrity following for her sculpting method.

Inge Theron, the creative director of Maybourne, has been in charge of pulling together the concept, which blends modern science with a holistic approach to health.

“The Surrenne philosophy embraces a new era of total rejuvenation, crafted in harmony with partners from the cutting-edge of modern wellness,” she says. “Every treatment, product and ritual is a bespoke symphony of potent plants and pioneering technologies to create truly transcendental states of being.”

Maybourne has partnered with Virtusan, to create the top end health offering, benefiting from the wellness tech specialist's scientific advisory board which includes mindfulness and self-compassion expert and author, Dr Shauna Shapiro; professor of neurobiology and podcaster, Dr Andrew Huberman and Harvard professor of genetics, Dr David Sinclair.

Other experts on the team include nutritionist and functional medicine practitioner, Rosemary Ferguson and skincare guru, Dr Lara Devgan.

Architectural designer, Remi Tessier has designed the club with “perfectly choreographed light and AI-influenced symphonies orchestrated to complement the senses.”

Maybourne COO, Roland Fasel, says the offering has been put together in response to health, wellbeing and longevity being at the forefront of guests’ minds: “By tapping into the incredible expertise of Virtusan’s Scientific Advisory Board and leveraging the latest evidence-based technical advances, we're confident we'll be better able to meet our guests’ needs, wherever they are in their wellness journey.”

Use of the facilities is free for guests of The Emory and Maybourne property, The Berkeley, while other individuals can apply to join as members. Membership will be available for £10,000 a year per person, or £14,000 per couple residing in the same household, plus a £5,000 joining fee. For this, members will get access to all of the facilities, 12 Tracy Anderson classes a year; two hyberbaric sessions and two cold water therapies.

They will also benefit from a comprehensive consultation with the Surrenne physician, which will include testing protocols for cardiovascular health, hormone balance, sleep and stress; metabolism and blood sugar; recovery and nutrition; cognition and endurance; fitness and hormonal balance and methylation testing. The full fitness assessment will be followed up by three further sessions.

Four body treatments or facials a year are included in the membership, with preferential rates on further spa treatments.

There's also a complimentary laundry service, 12 guest passes, preferential rates on valet parking and the restaurants and bars within Surrenne, The Emory and The Berkeley, plus private invitation to a calendar of member events.

Membership is on an application basis and involves filling in an online form declaring nationality, occupation and industry and uploading a photograph.

The Maybourne Hotel Group is known for its prestigious hotels: Claridges, The Connaught and The Berkeley in London, as well as The Maybourne Beverly Hills and The Maybourne Riviera.

Designed by world-leading architects, the late Richard Rogers and Ivan Harbour, The Emory features iconic sails on the roof. There are 60 suites over nine floors, with each floor showcasing the aesthetic of a different world class designer, and a rooftop garden for guests with views across London.

For the first time in London, Manhattan-chef, Jean-Georges Vongerichten, will be leading the culinary experience.

The Emory is the latest wellness and fitness hotel to open in London, following the launch of Accor's high-endRaffles at the Old War Office late in 2023, with its Pillar Wellbeing offering.

Also coming to market in London is Six Senses, with its Six Senses Place concept at The Whiteley, in Bayswater.

The move shows how hotels are starting to compete with the mainstream fitness market, especially at the high-end, to capture a share of the increasingly lucrative wellness tourism market.

HCM editor, Liz Terry, said: "So many people are now fully bought in to the wellness lifestyle that when they travel, they expect to be able to continue with their routine of exercise, healthy eating and recovery. In an ideal world, they also want to experience more elevated services and try something new, so we're seeing the rise of wellness tourists, who chose their hotel based on how closely the services match their wellness aspirations.

"We know consumers who choose hotels for their wellness offerings spend more overall than those who do not, making investment in health and fitness, spa and wellness and associated services an increasingly attractive option for hotel owners and operators.

"The final piece of the jigsaw puzzle is that local residents can also take advantage of these services, creating an additional revenue stream for the property and putting these offerings in a direct competition with local health club operators."

The spa includes a treatment room for couples Credit: Maybourne Hotel Group
The 22m pool has a sound system for in-swim meditation Credit: Maybourne Hotel Group
The yoga and Pilates studio is limited to six people Credit: Maybourne Hotel Group
RELATED STORIES
Maybourne Hotel Group to integrate Virtusan wellness technology


The Maybourne Hotel Group – manager of iconic global hotels including Claridges, The Berkeley and The Connaught – has partnered with wellness technology company Virtusan to enhance its guests' wellbeing.
Claridge’s unveils first-ever spa inspired by Japanese temples and Zen gardens


Upmarket London hotel Claridge’s has opened the doors to a brand new subterranean spa retreat as part of a seven-year property-wide overhaul.
MORE NEWS
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.
Maui's Wailea Resort lifts curtain on new US$55m moon-inspired open-air spa
Maui’s iconic Grand Wailea, A Waldorf Astoria Resort has announced the opening of its highly anticipated Kilolani Spa, an all-new luxury wellness retreat inspired by Hawaii’s natural beauty.
SHA Wellness receives top accolade at 2024 World Spa and Wellness Awards
Eight of the world’s leading spa operations were honoured at the annual World Spa and Wellness Awards during a glamorous ceremony held in London over the weekend.
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
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FEATURED SUPPLIERS

Flow System debut: your wellness journey begins in Riyadh
Art of Cryo is set to redefine wellbeing standards in the Middle East this February and install the region’s first Tec-Spa Module (TSM) in Riyadh at the Deem Spa by Kadoon Company. [more...]

Putting down new roots: VOYA expands into the Middle East
Irish marine seaweed brand Voya is celebrating a significant development in its global expansion, having entered the GCC market. [more...]
+ More featured suppliers  
COMPANY PROFILES
Cariitti Oy

Cariitti is a Finnish family business founded by Kari Ruokonen in 1998 that offers versatile lightin [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
20-20 Mar 2024

Global Massage Makes Me Happy & Healthy Day

Virtual, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS