The father-and-son-team of Mehmet and Tolga Er have joined Austrian skincare brand Vinoble Cosmetics.

Mehmet has been named VP global sales manager and Tolga is global business development manager, with both previously working for spa equipment provider Gharieni.

“I’ve successfully worked with established industry leaders for years,” said Mehmet. “I can now implement all my experience and shape the whole process of international expansion from scratch. My strong relationships with key accounts and strategic partners globally will help to establish Vinoble as an international brand.”

Mehmet Er has worked for 15 years in the spa and wellness industry, and he and Tolga will play a key role in the international expansion of Vinoble. The line is currently available in eight European countries: Austria, Germany, Switzerland, Croatia, Italy, Portugal, Luxemburg and Moldavia.

Vinoble was founded in 2005 by Luise Kofer in the Styrian wine-growing region of Austria. The line is inspired by the lifecycle of the vine and includes ingredients from Styrian grapes, such as resveratrol, grape seed oil, OPC, grape stem cells and viniferin.

“I’m pleased that I was able to acquire such brilliant experts who bring multifaceted expertise and a first-rate business network,” said Kofer. “They show great passion and dedication towards our brand.”