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NEWS
Merlin unveils two midway attractions in San Francisco
POSTED 27 Jun 2014 . BY Alice Davis
Politician and campaigner Harvey Milk has been immortalised as a wax figure at Madame Tussauds San Francisco Credit: Madame Tussauds San Francisco
Famed for its vibrant street life, hippy culture, cable cars and the Golden Gate Bridge, San Francisco can put another pair of feathers in its tourism cap. The California city is now home to a Madame Tussauds and a Dungeon, two proven Merlin Entertainments attractions which opened today at Fisherman’s Wharf.

Madame Tussauds San Francisco is Merlin’s 17th edition of the waxwork museum, which features a number of local heroes such as Harvey Milk and Mark Zuckerberg, alongside global celebrities and historic figures. San Francisco Dungeon marks the first time Merlin has brought the attraction outside Europe, where the horrible and humorous historical theatrics have been adapted for cities like London, Amsterdam and Berlin. In San Francisco, visitors can expect a Dungeons-style recounting of Bay Area history, including stories of Sutter’s Creek — which in 1848 triggered the California Gold Rush — and the notorious Alcatraz prison.

“We are thrilled to bring Madame Tussauds and the San Francisco Dungeon to the welcoming community of Fisherman’s Wharf,” said Merlin divisional director James Burleigh, who highlighted the interactive nature of both experiences. “We strive to bring an immersive experience for every visitor by having them be part of the attraction. We want to create a uniquely memorable experience.”
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ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
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NEWS
Merlin unveils two midway attractions in San Francisco
POSTED 27 Jun 2014 . BY Alice Davis
Politician and campaigner Harvey Milk has been immortalised as a wax figure at Madame Tussauds San Francisco Credit: Madame Tussauds San Francisco
Famed for its vibrant street life, hippy culture, cable cars and the Golden Gate Bridge, San Francisco can put another pair of feathers in its tourism cap. The California city is now home to a Madame Tussauds and a Dungeon, two proven Merlin Entertainments attractions which opened today at Fisherman’s Wharf.

Madame Tussauds San Francisco is Merlin’s 17th edition of the waxwork museum, which features a number of local heroes such as Harvey Milk and Mark Zuckerberg, alongside global celebrities and historic figures. San Francisco Dungeon marks the first time Merlin has brought the attraction outside Europe, where the horrible and humorous historical theatrics have been adapted for cities like London, Amsterdam and Berlin. In San Francisco, visitors can expect a Dungeons-style recounting of Bay Area history, including stories of Sutter’s Creek — which in 1848 triggered the California Gold Rush — and the notorious Alcatraz prison.

“We are thrilled to bring Madame Tussauds and the San Francisco Dungeon to the welcoming community of Fisherman’s Wharf,” said Merlin divisional director James Burleigh, who highlighted the interactive nature of both experiences. “We strive to bring an immersive experience for every visitor by having them be part of the attraction. We want to create a uniquely memorable experience.”
RELATED STORIES
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture.
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Cariitti Oy

Cariitti is a Finnish family business founded by Kari Ruokonen in 1998 that offers versatile lightin [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS