GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window
NEWS
State of the Spa and Salon Industry Report 2021 reveals challenges and opportunities
POSTED 12 Nov 2021 . BY Megan Whitby
Half of salon and spa owners surveyed plan to actively invest in growth and expansion in the next three years Credit: Shutterstock/GingerKitten
Mindbody releases survey results from 1,230 US consumers and 1,200 US wellness businesses
Pricing, cleanliness and skilled service providers are consumers most important concerns when visiting spas and salons
24 per cent of consumers have added wellness services or treatments at salons and spas into their beauty routine since the pandemic started
Mindbody has published the 2021 edition of its annual State of the Spa and Salon Industry Report, highlighting how spa and salon businesses have evolved since the start of the pandemic and giving predictions of consumer trends that will impact the future of the sector.

The report was produced following surveys of 1,230 US consumers and 1,200 US wellness businesses (franchise and non-franchise organisations) during June 2021.

It found US consumers showed a renewed interest in the sector as soon as lockdowns ended and are investing more of their time and money into treatments.

More consumers are also adding wellness services or treatments to their routines since the start of the pandemic, with 24 per cent of consumers being first-timers, while 22 per cent of those who already consume wellness services increased the frequency with which they visit spas and salons since the economy reopened.

Variety is emerging as the spice of life, with more than half of respondents (53 per cent) saying they're more open to trying new services or treatments than they were before the pandemic began and 49 per cent of consumers revealing that they plan to treat themselves to more 'indulgent' services over the next six months.

This growth in interest in the sector and willingness to try new services represents an opportunity for industry businesses to grow their customer base and boost revenue.

The report also found that spas and salon businesses are responding differently to the current market depending on the pressures they're facing with trading.

Around 50 per cent of both franchise and non-franchise salon and spa owners surveyed plan to actively invest in growing and expanding in the next three years to reverse the negative effects of the pandemic, while 24 per cent are operationally stable and looking to maintain the business and its current customers and 26 per cent are focused on getting the business operationally stable and profitable.

Expectations and challenges
Mindbody asked consumers what their top concern would be when visiting a spa or salon. Nearly half (49 per cent) agreed that price would be the most important factor.

Cleanliness (39 per cent) and having a skilled service provider (29 per cent) were identified as the next most pressing concerns.

The report also highlighted that more than half of the consumers feel more comfortable in a spa or salon that serves one customer at a time, rather than one that's busy.

Mindbody CEO, Josh McCarter, urged spas and salons to take the findings of the research into account and adapt their businesses accordingly. “For consumers, peace of mind is everything when it comes to booking services, and there’s a comfort (and loyalty) in knowing that a service provider does safe, excellent work,” he said.

Overall, the study showed the biggest challenges facing spas and salons – both franchise and non-franchise operations – are attracting new customers and knowing how to effectively optimise bookings and business.
RELATED STORIES
  Mindbody buys ClassPass


Mindbody has announced it's buying ClassPass, the consumer wellness subscription service which enables people to use a range of gyms, studios and wellness facilities for one monthly subscription.
  FEATURE: Mental health: Onwards and upwards


Research confirms the role health clubs can play in supporting members to nurture their mental health. Victor Brick explains the outcomes of a new study by the John W Brick Foundation
  FEATURE: Research: Total impact


Latest ISPA report considers the economic fallout of the pandemic and the spa industry's road to recovery
  FEATURE: Everyone’s talking about: Local markets


How are spas adapting their business model to attract locals? And what happens when international tourists return? Spa Business magazine reports
MORE NEWS
Smoke cleansing rituals inspire Brush Creek Ranch’s newly refreshed spa in Wyoming
The Lodge & Spa at Brush Creek Ranch in Saratoga, Wyoming, has opened the doors to its newly renovated spa and wellness centre.
Arch Amenities Group acquires pool management and construction company
Arch Amenities Group (AAG) has acquired US-based pool construction and management company NYS Pool Management.
Soneva Soul launches London Wellness Specialist Network
Barefoot luxury hotel and wellness brand Soneva has announced the launch of the London Wellness Specialist Network as part of its new transformative wellness concept, called Soneva Soul.
The Ranch shares plans for nature-centric retreat in New York’s Hudson Valley
US-based luxury health and wellness brand The Ranch is going to launch its first East Coast destination in the Lower Hudson Valley near Tuxedo Park, New York.
+ More news   
LATEST JOBS
+ More jobs  

FEATURED SUPPLIERS

Esthetica’s Shirodhara Massage Bed honours Ayurveda’s ancient traditions
The Shirodhara Massage Bed is Esthetica’s multipurpose massage table solution, designed for both oil and dry massages. [more...]

Olympia Beauty 2022 set to inspire spa and beauty professionals this October
Autumn’s biggest beauty event, Olympia Beauty, is set to take place on 2-3 October 2022 at Olympia London, UK. [more...]
+ More featured suppliers  
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
THALION Laboratories

Thalion offers face, body, men and thalasso products and protocols, together with a full range of sp [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
12-14 Sep 2022

Spa Life Ireland

Galgorm Spa & Golf Resort , Ballymena, Ireland
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
News   Products   Magazine
NEWS
State of the Spa and Salon Industry Report 2021 reveals challenges and opportunities
POSTED 12 Nov 2021 . BY Megan Whitby
Half of salon and spa owners surveyed plan to actively invest in growth and expansion in the next three years Credit: Shutterstock/GingerKitten
Mindbody releases survey results from 1,230 US consumers and 1,200 US wellness businesses
Pricing, cleanliness and skilled service providers are consumers most important concerns when visiting spas and salons
24 per cent of consumers have added wellness services or treatments at salons and spas into their beauty routine since the pandemic started
Mindbody has published the 2021 edition of its annual State of the Spa and Salon Industry Report, highlighting how spa and salon businesses have evolved since the start of the pandemic and giving predictions of consumer trends that will impact the future of the sector.

The report was produced following surveys of 1,230 US consumers and 1,200 US wellness businesses (franchise and non-franchise organisations) during June 2021.

It found US consumers showed a renewed interest in the sector as soon as lockdowns ended and are investing more of their time and money into treatments.

More consumers are also adding wellness services or treatments to their routines since the start of the pandemic, with 24 per cent of consumers being first-timers, while 22 per cent of those who already consume wellness services increased the frequency with which they visit spas and salons since the economy reopened.

Variety is emerging as the spice of life, with more than half of respondents (53 per cent) saying they're more open to trying new services or treatments than they were before the pandemic began and 49 per cent of consumers revealing that they plan to treat themselves to more 'indulgent' services over the next six months.

This growth in interest in the sector and willingness to try new services represents an opportunity for industry businesses to grow their customer base and boost revenue.

The report also found that spas and salon businesses are responding differently to the current market depending on the pressures they're facing with trading.

Around 50 per cent of both franchise and non-franchise salon and spa owners surveyed plan to actively invest in growing and expanding in the next three years to reverse the negative effects of the pandemic, while 24 per cent are operationally stable and looking to maintain the business and its current customers and 26 per cent are focused on getting the business operationally stable and profitable.

Expectations and challenges
Mindbody asked consumers what their top concern would be when visiting a spa or salon. Nearly half (49 per cent) agreed that price would be the most important factor.

Cleanliness (39 per cent) and having a skilled service provider (29 per cent) were identified as the next most pressing concerns.

The report also highlighted that more than half of the consumers feel more comfortable in a spa or salon that serves one customer at a time, rather than one that's busy.

Mindbody CEO, Josh McCarter, urged spas and salons to take the findings of the research into account and adapt their businesses accordingly. “For consumers, peace of mind is everything when it comes to booking services, and there’s a comfort (and loyalty) in knowing that a service provider does safe, excellent work,” he said.

Overall, the study showed the biggest challenges facing spas and salons – both franchise and non-franchise operations – are attracting new customers and knowing how to effectively optimise bookings and business.
RELATED STORIES
Mindbody buys ClassPass


Mindbody has announced it's buying ClassPass, the consumer wellness subscription service which enables people to use a range of gyms, studios and wellness facilities for one monthly subscription.
FEATURE: Mental health: Onwards and upwards


Research confirms the role health clubs can play in supporting members to nurture their mental health. Victor Brick explains the outcomes of a new study by the John W Brick Foundation
FEATURE: Research: Total impact


Latest ISPA report considers the economic fallout of the pandemic and the spa industry's road to recovery
FEATURE: Everyone’s talking about: Local markets


How are spas adapting their business model to attract locals? And what happens when international tourists return? Spa Business magazine reports
MORE NEWS
Smoke cleansing rituals inspire Brush Creek Ranch’s newly refreshed spa in Wyoming
The Lodge & Spa at Brush Creek Ranch in Saratoga, Wyoming, has opened the doors to its newly renovated spa and wellness centre.
Arch Amenities Group acquires pool management and construction company
Arch Amenities Group (AAG) has acquired US-based pool construction and management company NYS Pool Management.
Soneva Soul launches London Wellness Specialist Network
Barefoot luxury hotel and wellness brand Soneva has announced the launch of the London Wellness Specialist Network as part of its new transformative wellness concept, called Soneva Soul.
The Ranch shares plans for nature-centric retreat in New York’s Hudson Valley
US-based luxury health and wellness brand The Ranch is going to launch its first East Coast destination in the Lower Hudson Valley near Tuxedo Park, New York.
Fritz Lanman appointed CEO at Mindbody
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September 2022. He will succeed Josh McCarter who will join Mindbody’s board of directors.
Philips partners with Nowatch to create cortisol monitor to help people control stressful 'fight or flight' response
Nowatch, a new contender in the expanding biometric fitness tracker market has developed a wearable device, in partnership with Philips, which measures cortisol levels and alerts users about their stress load up to 60 minutes in advance..
+ More news   
 
FEATURED SUPPLIERS

Esthetica’s Shirodhara Massage Bed honours Ayurveda’s ancient traditions
The Shirodhara Massage Bed is Esthetica’s multipurpose massage table solution, designed for both oil and dry massages. [more...]

Olympia Beauty 2022 set to inspire spa and beauty professionals this October
Autumn’s biggest beauty event, Olympia Beauty, is set to take place on 2-3 October 2022 at Olympia London, UK. [more...]
+ More featured suppliers  
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

About us | J Grabner GmbH
More than 30 employees have one thing in common with the company founder Josef Grabner: Their enthusiasm for nature in all its individual facets Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

12-13 Sep 2022

2022 Salt Therapy Association Conference

Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
12-14 Sep 2022

Spa Life Ireland

Galgorm Spa & Golf Resort , Ballymena, Ireland
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS