Resort and wellness destination brand Miraval Group has named Sue Adkins as vice president to lead programme development company-wide, notably in support of the company’s initiative to add full-service Miraval resorts in key destination markets and
Miraval Life in Balance Spas in sub-markets.

Adkins has been with the company’s flagship resort in Arizona for 17 years, most recently as director of programmes and assistant programme directory. In her new role, she reports to Steven A. Rudnitsky, Miraval Group president and chief executive officer.

“Sue Adkins excels at producing award-winning integrative wellness and active-health programming,” Rudnitsky said. “Her commitment to finding the right staff and developing their passions into cutting-edge programmes has been a key to the success of the organisation.”

In Adkins’ previous positions, she managed daily operations of the resort’s programmes, including wellness counselling, nutrition, exercise physiology, integrative wellness, equine, outdoor adventure, yoga and meditation, fitness and arts and education.

From 1991 to 1999, she worked in sales, operations, reservations, front office and rooms management for Tucson-area hotels including the Sheraton Tucson Hotel & Suites, Westward Look Wyndham Grand Resort & Spa and Clarion Hotel and Conference Center – Tucson Airport.