Murad has launched a new e-commerce mobile website for touch screen phones and tablets, including product detail pages with reviews, ingredients and how-to information for use.

The mobile site also has links to a store and spa locator and skincare resources.

Designed by web and mobile e-commerce development agency Guidance the site is optimised for Android and iOS platforms.

The site is also integrated with Facebook, Twitter, Pinterest and Google+ to encourage the expansion of the company’s social media presence.

President and chief executive of Guidance, Jason Meugniot, said: “With mobile e-commerce growing daily, Murad recognised the need for a mobile site that did not compromise on user experience.”

The mobile site has been integrated with credit card authorisation technologies Oracle R12 and Chase Orbital Payment Technologies.