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NEWS
Nancy Griffin launches #ExposeAgeism movement to combat ageism in spa, beauty and wellness
POSTED 22 Mar 2023 . BY Megan Whitby
Nancy Griffin is principal of spa and wellness marketing firm Contento Marketing and has spent 30 years in the industry Credit: Contento Marketing
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness and beauty industries.

Called #ExposeAgeism, the movement encourages beauty, spa and wellness companies to promote positive ageing, include representation of older adults in diversity, equity and inclusion (DEI) policies and eliminate the term ‘anti-ageing’ in product descriptions and marketing by 2025.

“As host of the Glowing Older podcast, I’ve interviewed 130 experts who agree ageism is one of the biggest issues standing in the way of ageing well,” said Griffin, who has 30 years of experience in spa and wellness.

Research by Yale University found older individuals with more positive self-perceptions of ageing lived 7.5 years longer and experienced a higher quality of life than those with less positive self-perceptions of ageing.

Since the movement’s introduction at the beginning of March 2023, a dozen companies from across the globe have taken the pledge. These include:

• Ayuna.
• Beauty for Real.
• Beauty Heroes.
• Beekman 1802.
• Better Not Younger.
• Body Bliss.
• Brand Uncover.
• LaFlore Live Probiotic Skincare.
• Pietro Simone Skincare.
• Skin Authority.
• Spa Technologies.
• Stemulation.

“We’ve all – especially women – been conditioned by traditional beauty marketing to believe that we aren’t enough as we are, and we must do all we can to prevent looking ‘old’,” said Leslie Munsell, president of Beauty for Real.

“Let’s take good care of ourselves and embrace ageing. Let’s be proud of our long lives and see ageing as the blessing that it is.”

Shelby Isaacson, director of marketing and brand development for LaFlore added: “The mission to honour every stage of life is not only empowering, but necessary. As a society we get caught up with false narratives of perfectionism; joining hands with like-minded companies to change that narrative is not only our honour as a beauty brand, but also our responsibility.”

Spa, wellness, and beauty companies can find out more and join the movement at the movement’s official website.
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If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double the size and value of the industry. David Minton presents the business case for targeting mature people
  FEATURE: Active ageing: Never too late


If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double in value and size, says David Minton
  FEATURE: Opinion: Challenging ageism


The ICAA’s Colin Milner says the fitness industry can stop ageism devastating lives
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US-based wellness event Global Beauty and Wellness Exchange (GBWE) has announced a partnership with Hutchinson Consulting and Contento Marketing with the aim of bringing new buyers to the tenth annual event.
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Rianna Riego joins Seed to Skin as director of global business development
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Nancy Griffin launches #ExposeAgeism movement to combat ageism in spa, beauty and wellness
POSTED 22 Mar 2023 . BY Megan Whitby
Nancy Griffin is principal of spa and wellness marketing firm Contento Marketing and has spent 30 years in the industry Credit: Contento Marketing
Nancy Griffin, founder of podcast Glowing Older and principal of Contento Marketing, has launched an initiative to create awareness about ageism in the spa, wellness and beauty industries.

Called #ExposeAgeism, the movement encourages beauty, spa and wellness companies to promote positive ageing, include representation of older adults in diversity, equity and inclusion (DEI) policies and eliminate the term ‘anti-ageing’ in product descriptions and marketing by 2025.

“As host of the Glowing Older podcast, I’ve interviewed 130 experts who agree ageism is one of the biggest issues standing in the way of ageing well,” said Griffin, who has 30 years of experience in spa and wellness.

Research by Yale University found older individuals with more positive self-perceptions of ageing lived 7.5 years longer and experienced a higher quality of life than those with less positive self-perceptions of ageing.

Since the movement’s introduction at the beginning of March 2023, a dozen companies from across the globe have taken the pledge. These include:

• Ayuna.
• Beauty for Real.
• Beauty Heroes.
• Beekman 1802.
• Better Not Younger.
• Body Bliss.
• Brand Uncover.
• LaFlore Live Probiotic Skincare.
• Pietro Simone Skincare.
• Skin Authority.
• Spa Technologies.
• Stemulation.

“We’ve all – especially women – been conditioned by traditional beauty marketing to believe that we aren’t enough as we are, and we must do all we can to prevent looking ‘old’,” said Leslie Munsell, president of Beauty for Real.

“Let’s take good care of ourselves and embrace ageing. Let’s be proud of our long lives and see ageing as the blessing that it is.”

Shelby Isaacson, director of marketing and brand development for LaFlore added: “The mission to honour every stage of life is not only empowering, but necessary. As a society we get caught up with false narratives of perfectionism; joining hands with like-minded companies to change that narrative is not only our honour as a beauty brand, but also our responsibility.”

Spa, wellness, and beauty companies can find out more and join the movement at the movement’s official website.
RELATED STORIES
FEATURE: Industry insights: Growing up


If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double the size and value of the industry. David Minton presents the business case for targeting mature people
FEATURE: Active ageing: Never too late


If the fitness industry grew its membership base from 1 per cent to 15 per cent of members aged over 65, it would double in value and size, says David Minton
FEATURE: Opinion: Challenging ageism


The ICAA’s Colin Milner says the fitness industry can stop ageism devastating lives
GBWE partners with Hutchinson Consulting and Contento Marketing


US-based wellness event Global Beauty and Wellness Exchange (GBWE) has announced a partnership with Hutchinson Consulting and Contento Marketing with the aim of bringing new buyers to the tenth annual event.
MORE NEWS
Light Centre secures £1.6 million to launch 10 new wellbeing centres across London
Middleton Enterprises, a UK-based family investment office, has committed £1.6 million (US$2.1 million, €1.9 million) in funding to the Light Centre – a network of medical, therapeutic and wellbeing centres with four locations in London.
Rianna Riego joins Seed to Skin as director of global business development
Rianna Riego, a seasoned professional in the wellness and spa industry, has been appointed director of global business development at Seed to Skin Tuscany, a premier Italian botanical skincare and spa brand.
Rugby legend Jonny Wilkinson joins the speaker lineup at the HCM Summit to share insights into his journey to health and wellbeing
Rugby legend, Jonny Wilkinson has been announced as a keynote speaker for the HCM Summit on 24 October in London.
Woodland Spa to double footprint with £16m revamp, set to complete in August
The Woodland Spa, a premier UK day spa located in Burnley, Lancashire, is set to unveil the results of its £16 million (US$20.5 million, €18.9 million) transformation this August.
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FEATURED SUPPLIERS

IDEA® Health & Fitness Association partners with CoverMe Fitness to deliver real-world solutions for fitness professionals across the globe
IDEA® Health & Fitness Association and CoverMe Fitness are proud to announce a strategic partnership to address some of the biggest challenges facing fitness professionals and the industry at large, which will launch at IDEA® World Convention in the US this week. [more...]

Elevate your offering with the new MSpa Duet
As a globally recognised provider of luxury spa solutions, MSpa is dedicated to bringing high-end spa experiences into more spa and wellness businesses and homes. [more...]
+ More featured suppliers  
COMPANY PROFILES
The Wellness

Founded in 2007, headquartered in Dubai and based in Hong Kong and Singapore, The Wellness is an int [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

28-29 Jul 2024

Les Nouvelles Esthetiques Spa Conference 2024

Southern Sun Rosebank, Johannesburg, South Africa
03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS