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NEWS
New research shows sad music induces pleasant emotion
POSTED 04 Sep 2013 . BY Aoife Dowling
Sad music might actually evoke positive emotions according to a new study by Japanese researchers published in the open-access journal Frontiers in Psychology.

The study looked at the reasons people enjoy listening to sad music and the research was carried out by Ai Kawakami and colleagues from Tokyo University of the Arts and the RIKEN Brain Science Institute in Japan.

Kawakami and colleagues asked 44 volunteers, including both musicians and non-specialists, to listen to two pieces of sad music and one piece of happy music.

Each participant was required to use a set of keywords to rate both their perception of the music and their own emotional state.

The researchers explained that sad music evoked contradictory emotions because the participants of the study tended to feel sad music to be more tragic and less romantic than they felt themselves while listening to it.

The findings of the report stated: “In general, sad music induces sadness in listeners, and sadness is regarded as an unpleasant emotion. If sad music actually evokes only unpleasant emotion, we would not listen to it.

"Music that is perceived as sad actually induces romantic emotion as well as sad emotion. And people, regardless of their musical training, experience this ambivalent emotion to listen to the sad music."

The results also outlined that unlike sadness in daily life, sadness experienced through art actually feels pleasant, possibly because emotion in music has no direct danger or harm unlike emotion experienced in everyday life.
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Hard Rock Hotels & Casinos has reinvented its Rock Spa treatments with a brand new music-centric spa menu, titled Rhythm and Motion, utilising amplified vibrations, pressures and patterns as the foundations of its treatments – designed to inspire spa-goers to ‘Live Hard, Purify Harder’.
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Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
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HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
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23-26 Aug 2026

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
New research shows sad music induces pleasant emotion
POSTED 04 Sep 2013 . BY Aoife Dowling
Sad music might actually evoke positive emotions according to a new study by Japanese researchers published in the open-access journal Frontiers in Psychology.

The study looked at the reasons people enjoy listening to sad music and the research was carried out by Ai Kawakami and colleagues from Tokyo University of the Arts and the RIKEN Brain Science Institute in Japan.

Kawakami and colleagues asked 44 volunteers, including both musicians and non-specialists, to listen to two pieces of sad music and one piece of happy music.

Each participant was required to use a set of keywords to rate both their perception of the music and their own emotional state.

The researchers explained that sad music evoked contradictory emotions because the participants of the study tended to feel sad music to be more tragic and less romantic than they felt themselves while listening to it.

The findings of the report stated: “In general, sad music induces sadness in listeners, and sadness is regarded as an unpleasant emotion. If sad music actually evokes only unpleasant emotion, we would not listen to it.

"Music that is perceived as sad actually induces romantic emotion as well as sad emotion. And people, regardless of their musical training, experience this ambivalent emotion to listen to the sad music."

The results also outlined that unlike sadness in daily life, sadness experienced through art actually feels pleasant, possibly because emotion in music has no direct danger or harm unlike emotion experienced in everyday life.
RELATED STORIES
Hard Rock Hotels & Casinos' Rock Spa introduces playlist of rhythmic treatments to music


Hard Rock Hotels & Casinos has reinvented its Rock Spa treatments with a brand new music-centric spa menu, titled Rhythm and Motion, utilising amplified vibrations, pressures and patterns as the foundations of its treatments – designed to inspire spa-goers to ‘Live Hard, Purify Harder’.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Sothys Paris

Founded in 1946, Sothys is owned by the Mas family. Chief executive Christian Mas oversees the com [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS