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NEWS
Nike takes on Les Mills and Adidas with the launch of Nike Well Festival
POSTED 15 Feb 2024 . BY Kath Hudson
Nike has launched a global series of events Credit: Nike Inc
Nike Well Festival will take place in London on 2 March
Afterwards it will go to Barcelona, Berlin, Istanbul, Johannesburg, Milan and Paris
Movement, mindfulness and creativity are on the bill
The concept is reminiscent of Les Mills Live, the global cycle of consumer events launched by Les Mills
Nike, is launching a one-day fitness, wellness and mindfulness festival in London next month, before taking the event around the world.

Scheduled to take place on 2 March, at the Woolwich Works, the Nike Well Festival is being organised by the Nike Well Collective, which was launched last year to deliver lifestyle guidance through the company’s global community of trainers and coaches.

On the launch of its Collective, Nike said it was committed to being more than a global sports brand, but aspires to be a place for everyone to feel connected and included.

“Our ultimate goal is to help more people move, feel good in their bodies and connect with what matters most – a life well lived,” says VP/GM of Nike Women’s category, Amy Montagne.

The Collective is founded on five pillars of holistic fitness: movement, mindfulness, nutrition, rest and connection and the Festival’s line-up of events reflects this aspiration.

Nike trainers will run high energy workouts and community runs. There will be skipping with Jump LDN and a class with The Curve Catwalk, the UK’s first-plus size dance class.

Fashion designer, Tega Akinola, will run creative workshops to make a water bottle holder with obsolete materials.

Really Nice Sounds will perform a sound bath and Rosie Hall, founder of The Rogue Room, will lead a slow-flow yoga session.

Writing, breathwork, gratitude and affirmations are also on the bill, as well as panel discussions to talk about subjects such as keeping balance, protecting good vibes and letting go of toxic ones.

LGBTQ+ charity, Not A Phase, will run a unique session about turning vulnerability into a strength.

Heptathlete, Katarina Johnson-Thompson, will be speaking, as well as Team GB swimmer and founder of the Black Swimming Association, Alice Dearing and former 400-metre runner, Perri Shakes-Drayton.

After London, the event will travel to Barcelona, Berlin, Istanbul, Johannesburg, Milan and Paris.

The events are very much following in the footsteps of Les Mills Live – a global cycle of fitness festivals from fitness giant, Les Mills.

Les Mills delivered its Live event to five thousand consumers and instructors in London last year. The event was the first be be filmed in VR.

The company has also joined forces with Nike's rival Adidas in a brand partnership to shape the future of training.

Examples of upcoming Les Mills Live events include Brisbane on 3 March.

Nike is even using some of the same venues as Les Mills, which is holding its next Les Mill Experience – another of the company's event brands – at Woolwich Works this Saturday, 17 February 2024.

Nike made some big moves in fitness during 2023, with the launch of the Nike Well Collective, an announcement that it would hire 1,000 instructors and the launch of Nike Studios.

However, instructor vacancies are not yet listed on the Nike jobs portal and the rollout of Nike Studios appears to have stalled, with only one additional location in Austin, being added since launch.

Nike's share prices did not respond significantly to any of these announcements, indicating that investors were not immediately convinced by the moves.

RELATED STORIES
  Les Mills and Adidas join forces


Les Mills and Adidas have announced a partnership to provide omnifitness workouts to Gen-Zers in-club, at home and via events.
  Les Mills Live London 2022 is first to be filmed entirely in VR


More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise events ever staged.
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New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit and vegetables, but their mental health often suffers.
Mar Hall unveils refreshed spa facilities on banks of Scotland’s River Clyde
Five-star Scottish countryside retreat Mar Hall Hotel, Golf & Spa Resort in Bishopton has lifted the curtain on its newly refurbished spa and leisure suite.
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News   Products   Magazine   Subscribe
NEWS
Nike takes on Les Mills and Adidas with the launch of Nike Well Festival
POSTED 15 Feb 2024 . BY Kath Hudson
Nike has launched a global series of events Credit: Nike Inc
Nike Well Festival will take place in London on 2 March
Afterwards it will go to Barcelona, Berlin, Istanbul, Johannesburg, Milan and Paris
Movement, mindfulness and creativity are on the bill
The concept is reminiscent of Les Mills Live, the global cycle of consumer events launched by Les Mills
Nike, is launching a one-day fitness, wellness and mindfulness festival in London next month, before taking the event around the world.

Scheduled to take place on 2 March, at the Woolwich Works, the Nike Well Festival is being organised by the Nike Well Collective, which was launched last year to deliver lifestyle guidance through the company’s global community of trainers and coaches.

On the launch of its Collective, Nike said it was committed to being more than a global sports brand, but aspires to be a place for everyone to feel connected and included.

“Our ultimate goal is to help more people move, feel good in their bodies and connect with what matters most – a life well lived,” says VP/GM of Nike Women’s category, Amy Montagne.

The Collective is founded on five pillars of holistic fitness: movement, mindfulness, nutrition, rest and connection and the Festival’s line-up of events reflects this aspiration.

Nike trainers will run high energy workouts and community runs. There will be skipping with Jump LDN and a class with The Curve Catwalk, the UK’s first-plus size dance class.

Fashion designer, Tega Akinola, will run creative workshops to make a water bottle holder with obsolete materials.

Really Nice Sounds will perform a sound bath and Rosie Hall, founder of The Rogue Room, will lead a slow-flow yoga session.

Writing, breathwork, gratitude and affirmations are also on the bill, as well as panel discussions to talk about subjects such as keeping balance, protecting good vibes and letting go of toxic ones.

LGBTQ+ charity, Not A Phase, will run a unique session about turning vulnerability into a strength.

Heptathlete, Katarina Johnson-Thompson, will be speaking, as well as Team GB swimmer and founder of the Black Swimming Association, Alice Dearing and former 400-metre runner, Perri Shakes-Drayton.

After London, the event will travel to Barcelona, Berlin, Istanbul, Johannesburg, Milan and Paris.

The events are very much following in the footsteps of Les Mills Live – a global cycle of fitness festivals from fitness giant, Les Mills.

Les Mills delivered its Live event to five thousand consumers and instructors in London last year. The event was the first be be filmed in VR.

The company has also joined forces with Nike's rival Adidas in a brand partnership to shape the future of training.

Examples of upcoming Les Mills Live events include Brisbane on 3 March.

Nike is even using some of the same venues as Les Mills, which is holding its next Les Mill Experience – another of the company's event brands – at Woolwich Works this Saturday, 17 February 2024.

Nike made some big moves in fitness during 2023, with the launch of the Nike Well Collective, an announcement that it would hire 1,000 instructors and the launch of Nike Studios.

However, instructor vacancies are not yet listed on the Nike jobs portal and the rollout of Nike Studios appears to have stalled, with only one additional location in Austin, being added since launch.

Nike's share prices did not respond significantly to any of these announcements, indicating that investors were not immediately convinced by the moves.

RELATED STORIES
Les Mills and Adidas join forces


Les Mills and Adidas have announced a partnership to provide omnifitness workouts to Gen-Zers in-club, at home and via events.
Les Mills Live London 2022 is first to be filmed entirely in VR


More than 5,000 exercisers turned out for Les Mills Live London recently, making it one of the largest group exercise events ever staged.
MORE NEWS
GWI unveils latest edition of Hydrothermal Spa & Wellness Development Standards to elevate industry practices
The Global Wellness Institute (GWI) has published the fourth edition of the Guide to Hydrothermal Spa & Wellness Development Standards.
Fitness influencers have a negative impact on mental health
New research shows that following social media health influencers motivates young people to exercise more vigorously and eat more fruit and vegetables, but their mental health often suffers.
Mar Hall unveils refreshed spa facilities on banks of Scotland’s River Clyde
Five-star Scottish countryside retreat Mar Hall Hotel, Golf & Spa Resort in Bishopton has lifted the curtain on its newly refurbished spa and leisure suite.
Evian Spa makes Middle Eastern debut, crowning top floor of luxury Bentley Tower
Evian Spa, the spa and wellness brand inspired by the premium mineral water brand, has arrived in Doha, marking its inaugural Middle Eastern location and fifth global destination.
Connection, creativity and nature inspire Arizona’s upcoming desert wellness sanctuary Align
A new nature-inspired wellness destination called Align is coming to Tucson, spearheaded by brothers and local hospitality entrepreneurs Mark and Eric Erman.
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
+ More news   
 
FEATURED SUPPLIERS

Triple defence: Elemental Herbology's latest SPF shields against sun damage, blue light and pollution
Your skincare routine just got smarter thanks to Elemental Herbology’s latest product innovation, Smart Screen SPF50. [more...]

The sound of success: three ways music can boost spa revenue according to Myndstream’s Freddie Moross
At Myndstream, we understand the power of music elevates the spa experience. But did you know it can also be a powerful revenue generator? [more...]
+ More featured suppliers  
COMPANY PROFILES
Spa Supply Solutions

Spa Supply Solutions was founded in 2014 by Julie Bevilacqua, who is qualified in spa management an [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
30 May - 02 Jun 2024

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS