Canada-based design group Noel Asmar – known for its fashion-forward spa uniforms – will be previewing its spring/summer 2017 fashion collection during a fashion show at the ISPA Conference & Expo in Las Vegas on Tuesday, 13 September, from 12:00 to 1:30.
With the theme ‘Made for the way you move,” the event will showcase the “fashionable side of uniforms” as well as Asmar’s new contemporary women’s fashion collection – a new division under Noel Asmar – which is inspired by the spa and resort lifestyle and will debut in spring 2017.
"This won't be your traditional runway show," said CEO and founder Noel Asmar. "We have hired contemporary dancers to dance in the uniforms – which shows just how functional yet well-tailored our collections are."
The women's fashion collection is "designed for the woman who wants to feel pretty, feminine, yet effortless and not overdone," said Asmar, and will feature a combination of Italian silks, linen and cashmere, as well as a collection of handbags and accessories made in Italy.
New spa uniforms will include body mapping, combinations of performance fabrics and wovens, designed to feel weightless for the practitioner and fit the body beautifully for a full range of motion.
