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NEWS
Open water swimming numbers 'explode' in the UK
POSTED 17 Dec 2015 . BY Tom Walker
The emergence of commercial operators and race organisers has driven the growth in open water swimming
The number of people taking part in open water swimming in the UK has increased rapidly in the last decade, with the number of regular swimmers fast approaching 100,000.

What used to be a pastime for a handful of people up until the early 2000s, the latest figures from the Active People Survey (APS) show that 93,500 people now swim in open water every week. The growth seems to be accelerating too, as the APS figures for 2009 showed that less than 50,000 were regularly swimming outdoors.

The growth is seen to be largely down to the emergence of commercial operators and the increasing number of open water races and events – many of which cater for all abilities, lowering the barrier for people to jump into a lake or the sea.

As well as those chasing an adrenaline rush, outdoor swimming is also luring existing swimmers looking for “something different” – often after growing bored of their regular swimming pool experience.

According to open water swimming advocate and founder of H2Open, Simon Griffiths, swimming in a lake or the sea offers many attributes that indoor pools and leisure centres lack.

“Open water swimming is exciting, adventurous, sociable and challenging,” Griffiths said.

“The sport – or rather, activity – really does offer something for everyone. For the competitive, there are mass participation races; for the adventurous, there are long distance challenges and swimming tours; for endorphin junkies, there’s cold water swimming; and, for the sociable, there are now clubs and groups that meet around the country to swim, eat cake and chat.

“In addition, some of the tracking and route sharing technology used in cycling and running also works brilliantly in open water.”

Another factor aiding open water swimming’s popularity is the shifting attitudes towards outdoor spaces.

In an increasingly urban society, many are finding a new appreciation to nature and open space and are increasingly pursuing activities in a more “green” environment.

A report – commissioned by the Department for Culture, Media and Sport (DCMS) – published last month showed that nearly 90 per cent of people value outdoor spaces, such as the coast, lakes and waterways, as much as they value leisure centres, pitches and courts for sport.

The report also found that eight in ten people believe that ministers should support outdoor recreation in the same way as it supports sport – while 83 per cent agree that schools should give every child the chance to take part in outdoor recreation such as sailing, climbing and orienteering.

• The most recent APS figures – published last week – show swimming remains the UK’s most popular participation sport with just over 2.5 million people regularly taking to the water, but numbers have been falling steadily in recent years.
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NEWS
Open water swimming numbers 'explode' in the UK
POSTED 17 Dec 2015 . BY Tom Walker
The emergence of commercial operators and race organisers has driven the growth in open water swimming
The number of people taking part in open water swimming in the UK has increased rapidly in the last decade, with the number of regular swimmers fast approaching 100,000.

What used to be a pastime for a handful of people up until the early 2000s, the latest figures from the Active People Survey (APS) show that 93,500 people now swim in open water every week. The growth seems to be accelerating too, as the APS figures for 2009 showed that less than 50,000 were regularly swimming outdoors.

The growth is seen to be largely down to the emergence of commercial operators and the increasing number of open water races and events – many of which cater for all abilities, lowering the barrier for people to jump into a lake or the sea.

As well as those chasing an adrenaline rush, outdoor swimming is also luring existing swimmers looking for “something different” – often after growing bored of their regular swimming pool experience.

According to open water swimming advocate and founder of H2Open, Simon Griffiths, swimming in a lake or the sea offers many attributes that indoor pools and leisure centres lack.

“Open water swimming is exciting, adventurous, sociable and challenging,” Griffiths said.

“The sport – or rather, activity – really does offer something for everyone. For the competitive, there are mass participation races; for the adventurous, there are long distance challenges and swimming tours; for endorphin junkies, there’s cold water swimming; and, for the sociable, there are now clubs and groups that meet around the country to swim, eat cake and chat.

“In addition, some of the tracking and route sharing technology used in cycling and running also works brilliantly in open water.”

Another factor aiding open water swimming’s popularity is the shifting attitudes towards outdoor spaces.

In an increasingly urban society, many are finding a new appreciation to nature and open space and are increasingly pursuing activities in a more “green” environment.

A report – commissioned by the Department for Culture, Media and Sport (DCMS) – published last month showed that nearly 90 per cent of people value outdoor spaces, such as the coast, lakes and waterways, as much as they value leisure centres, pitches and courts for sport.

The report also found that eight in ten people believe that ministers should support outdoor recreation in the same way as it supports sport – while 83 per cent agree that schools should give every child the chance to take part in outdoor recreation such as sailing, climbing and orienteering.

• The most recent APS figures – published last week – show swimming remains the UK’s most popular participation sport with just over 2.5 million people regularly taking to the water, but numbers have been falling steadily in recent years.
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MORE NEWS
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Hoshino Resorts combats summer heat with medically-supervised cool bathing programme for KAI onsen
Hoshino Resorts has developed a “Cool-down onsen soak” programme at properties with Japanese onsen facilities – those within the company’s KAI brand.
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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