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NEWS
Othership CEO envisions its urban bathhouses in every city in North America
POSTED 02 Feb 2024 . BY Megan Whitby
All Othership studios feature a performance sauna, multiple ice baths and communal spaces Credit: Othership

Credit: Othership
Our goal is to open Othership spaces – where people feel social and inspired – in every city in North America
– Robbie Bent
Urban bathhouse and social wellness brand Othership has plans to expand its portfolio with new locations across North America
With two existing studios in Ontario, the brand is bolstering its portfolio with two new properties in New York City
CEO Robbie Bent has aspirations to expand further afield with sites in Chicago, Boston, Washington and Miami
His goal is to "open Othership spaces in every city in North America"
Urban wellness brand Othership has ambitions to expand its social bathhouse concept throughout North America, according to CEO and co-founder Robbie Bent.

The company’s city destinations combine contrast bathing, breathwork and guided emotional regulation to create a space for people to connect with themselves and their community.

Offering 28 different classes, Othership hosts large-scale sauna and ice-bath classes that blend elements of Aufguss sauna with group therapy modalities including visualisation, group sharing and nervous system regulation modalities like breathwork, vocal toning and music.

Its flagship 3,000sq m studio launched in Ontario, Canada, in 2022 and is home to a 50-person sauna and four ice baths.

The first property was so successful in the city that Othership launched another last November with eight ice baths and a 90-person performance sauna, claimed to be the largest sauna in North America.

Each studio follows a similar blueprint and is complete with a performance sauna, multiple ice baths and communal spaces to encourage socialising among members.

Putting down roots
Bent told Spa Business that Othership is expanding into New York City with two locations, one in Williamsburg and one in Flat Iron – which is under construction and due to open in Q2 2024.

“We selected New York because it’s the largest city in North America and it’s one of the most vibrant cities in the world in terms of the art and technology scene and the type of interesting people that live there,” he said.

Bent also hopes Othership will help combat the city’s epidemic of loneliness and isolation.

The team is now eyeing potential destinations in New York, Chicago, Boston, Washington and Miami.

“Our long-term goal is to open Othership spaces – where people feel social and inspired – in every city in North America.”

The ultimate vision is for the studios to be used by urban communities and their inhabitants to make new friends, improve wellbeing, socialise without alcohol and experience their emotions for the first time.

“We feel that our goal of helping people find more meaning in their lives through working on their emotions as a regular practice works super well in giant cities.

“The price point is significantly lower than a standard spa and the idea is that people come much more often to make friends and socialise.”

Visitors can opt for long-term memberships or a short-term drop-in scheme, with prices ranging from CAD$33 (US$25, €23, £19) to CAD$55 (US$41, €38, £32) per individual journey.

Bent says Othership’s demographics are extremely broad, with the studios attracting visitors from age 22 to 75.
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Othership CEO envisions its urban bathhouses in every city in North America
POSTED 02 Feb 2024 . BY Megan Whitby
All Othership studios feature a performance sauna, multiple ice baths and communal spaces Credit: Othership
Credit: Othership
Our goal is to open Othership spaces – where people feel social and inspired – in every city in North America
– Robbie Bent
Urban bathhouse and social wellness brand Othership has plans to expand its portfolio with new locations across North America
With two existing studios in Ontario, the brand is bolstering its portfolio with two new properties in New York City
CEO Robbie Bent has aspirations to expand further afield with sites in Chicago, Boston, Washington and Miami
His goal is to "open Othership spaces in every city in North America"
Urban wellness brand Othership has ambitions to expand its social bathhouse concept throughout North America, according to CEO and co-founder Robbie Bent.

The company’s city destinations combine contrast bathing, breathwork and guided emotional regulation to create a space for people to connect with themselves and their community.

Offering 28 different classes, Othership hosts large-scale sauna and ice-bath classes that blend elements of Aufguss sauna with group therapy modalities including visualisation, group sharing and nervous system regulation modalities like breathwork, vocal toning and music.

Its flagship 3,000sq m studio launched in Ontario, Canada, in 2022 and is home to a 50-person sauna and four ice baths.

The first property was so successful in the city that Othership launched another last November with eight ice baths and a 90-person performance sauna, claimed to be the largest sauna in North America.

Each studio follows a similar blueprint and is complete with a performance sauna, multiple ice baths and communal spaces to encourage socialising among members.

Putting down roots
Bent told Spa Business that Othership is expanding into New York City with two locations, one in Williamsburg and one in Flat Iron – which is under construction and due to open in Q2 2024.

“We selected New York because it’s the largest city in North America and it’s one of the most vibrant cities in the world in terms of the art and technology scene and the type of interesting people that live there,” he said.

Bent also hopes Othership will help combat the city’s epidemic of loneliness and isolation.

The team is now eyeing potential destinations in New York, Chicago, Boston, Washington and Miami.

“Our long-term goal is to open Othership spaces – where people feel social and inspired – in every city in North America.”

The ultimate vision is for the studios to be used by urban communities and their inhabitants to make new friends, improve wellbeing, socialise without alcohol and experience their emotions for the first time.

“We feel that our goal of helping people find more meaning in their lives through working on their emotions as a regular practice works super well in giant cities.

“The price point is significantly lower than a standard spa and the idea is that people come much more often to make friends and socialise.”

Visitors can opt for long-term memberships or a short-term drop-in scheme, with prices ranging from CAD$33 (US$25, €23, £19) to CAD$55 (US$41, €38, £32) per individual journey.

Bent says Othership’s demographics are extremely broad, with the studios attracting visitors from age 22 to 75.
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
Credit: Othership
RELATED STORIES
Aman sister brand Janu launching in Tokyo in 2024, powered by social wellness and connection


Aman’s sister brand Janu will launch its flagship property in Tokyo in March 2024, complete with a 4,000sq m urban wellness retreat.
Alchemy Group breaks ground on bathing oasis designed to revive San Francisco’s bathhouse culture


Alchemy Springs, an upcoming social spa project in San Francisco’s Lower Nob Hill neighbourhood, has broken ground on its nature-centric bathing area.
FEATURE: Industry insights: Industry predictions


Professionals working in all sectors of the spa and wellness industry share their predictions
SoulCycle founders launch Peoplehood social wellness club dedicated to fostering meaningful relationships


Elizabeth Cutler and Julie Rice, founders of the cult fitness and lifestyle brand SoulCycle, have announced the launch of their latest venture, Peoplehood.
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WTTC’s Hotel Sustainability Basics verification surpasses 1,700 properties
The World Travel & Tourism Council's Hotel Sustainability Basics verification has achieved a significant milestone, with over 1,700 hotels verified across 70 countries.
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.
Maui's Wailea Resort lifts curtain on new US$55m moon-inspired open-air spa
Maui’s iconic Grand Wailea, A Waldorf Astoria Resort has announced the opening of its highly anticipated Kilolani Spa, an all-new luxury wellness retreat inspired by Hawaii’s natural beauty.
SHA Wellness receives top accolade at 2024 World Spa and Wellness Awards
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The art of bespoke beauty: AMRA Skincare's tailored elegance transcends luxury at destinations around the world
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+ More featured suppliers  
COMPANY PROFILES
Comfort Zone

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+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
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03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
20-20 Mar 2024

Global Massage Makes Me Happy & Healthy Day

Virtual, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS