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NEWS
PayAsUGym secures £6.5m investment following rapid expansion
POSTED 24 May 2018 . BY Tom Walker
PayAsUGym founders Jamie Ward (left) and Neil Harmsworth Credit: PayAsUGym
Online gym pass provider PayAsUGym has secured a £6.5m investment from Albion Capital as part of its expansion plans.

PayAsUGym enables gym users to access a national network of health clubs, gyms, exercise classes and spas on a pay-as-you-go basis. It also offers a premium reciprocal membership to the wider network, enabling customers to work out near home, near the office, or wherever they require.

The company has rapidly expanded its range of leisure venues since launch and now provides access to more than 2,700 sites, with at least one venue in 96 per cent of all UK postcodes.

According to COO and co-founder, Neil Harmsworth, the funding will be used to build the team and "further enhance the product" for both consumers and for participating gym operators.

"Over the past 24 months the fitness industry has really started to embrace new ways to reach new customers and PayAsUGym has become a leading platform in that respect," Harmsworth said.

"This investment means we will continue to increase the revenue we generate for our gym partners whilst further enhancing the B2B data and insight platform we provide.”

Albion Capital first invested in PayAsUGym in 2014 as part of a seed round.

The latest, Series A funding round, is taking place following strong trading in Q1 2018, which saw PayAsUGym increase gym payments by 91 per cent year-on-year and grow total users to more than 500,000.

Will Fraser-Allen, deputy managing partner at Albion Capital, said: “PayAsUGym has built a formidable position as the market leader in the flexible fitness market.

"The company has scaled its offering impressively in recent years and is now the largest fitness marketplace in the UK by both revenue and supply.

"This Series A funding round follows a strong start to the year and we are delighted to continue to support the PayAsUGym team with further investment.”
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PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
PayAsUGym secures £6.5m investment following rapid expansion
POSTED 24 May 2018 . BY Tom Walker
PayAsUGym founders Jamie Ward (left) and Neil Harmsworth Credit: PayAsUGym
Online gym pass provider PayAsUGym has secured a £6.5m investment from Albion Capital as part of its expansion plans.

PayAsUGym enables gym users to access a national network of health clubs, gyms, exercise classes and spas on a pay-as-you-go basis. It also offers a premium reciprocal membership to the wider network, enabling customers to work out near home, near the office, or wherever they require.

The company has rapidly expanded its range of leisure venues since launch and now provides access to more than 2,700 sites, with at least one venue in 96 per cent of all UK postcodes.

According to COO and co-founder, Neil Harmsworth, the funding will be used to build the team and "further enhance the product" for both consumers and for participating gym operators.

"Over the past 24 months the fitness industry has really started to embrace new ways to reach new customers and PayAsUGym has become a leading platform in that respect," Harmsworth said.

"This investment means we will continue to increase the revenue we generate for our gym partners whilst further enhancing the B2B data and insight platform we provide.”

Albion Capital first invested in PayAsUGym in 2014 as part of a seed round.

The latest, Series A funding round, is taking place following strong trading in Q1 2018, which saw PayAsUGym increase gym payments by 91 per cent year-on-year and grow total users to more than 500,000.

Will Fraser-Allen, deputy managing partner at Albion Capital, said: “PayAsUGym has built a formidable position as the market leader in the flexible fitness market.

"The company has scaled its offering impressively in recent years and is now the largest fitness marketplace in the UK by both revenue and supply.

"This Series A funding round follows a strong start to the year and we are delighted to continue to support the PayAsUGym team with further investment.”
RELATED STORIES
PayAsUGym victim of IT hacking


PayAsUGym, the online gym pass provider, has been the victim of an IT hacking incident.
FEATURE: Promotional feature: payasUgym


payasUgym’s new Partner Portal provides operators with the marketplace data they need to make their business more competitive
PayAsUGym unveils new intelligence hub for fitness operators


PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.
Boutique studio boom set to spread beyond London


Having conquered the country’s capital, Britain’s booming boutique fitness sector looks set to spread its wings beyond London in the year ahead.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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There is a particular quality of stillness found only in the desert. [more...]

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With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS