Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
PayAsUGym secures £6.5m investment following rapid expansion
POSTED 24 May 2018 . BY Tom Walker
PayAsUGym founders Jamie Ward (left) and Neil Harmsworth Credit: PayAsUGym
Online gym pass provider PayAsUGym has secured a £6.5m investment from Albion Capital as part of its expansion plans.

PayAsUGym enables gym users to access a national network of health clubs, gyms, exercise classes and spas on a pay-as-you-go basis. It also offers a premium reciprocal membership to the wider network, enabling customers to work out near home, near the office, or wherever they require.

The company has rapidly expanded its range of leisure venues since launch and now provides access to more than 2,700 sites, with at least one venue in 96 per cent of all UK postcodes.

According to COO and co-founder, Neil Harmsworth, the funding will be used to build the team and "further enhance the product" for both consumers and for participating gym operators.

"Over the past 24 months the fitness industry has really started to embrace new ways to reach new customers and PayAsUGym has become a leading platform in that respect," Harmsworth said.

"This investment means we will continue to increase the revenue we generate for our gym partners whilst further enhancing the B2B data and insight platform we provide.”

Albion Capital first invested in PayAsUGym in 2014 as part of a seed round.

The latest, Series A funding round, is taking place following strong trading in Q1 2018, which saw PayAsUGym increase gym payments by 91 per cent year-on-year and grow total users to more than 500,000.

Will Fraser-Allen, deputy managing partner at Albion Capital, said: “PayAsUGym has built a formidable position as the market leader in the flexible fitness market.

"The company has scaled its offering impressively in recent years and is now the largest fitness marketplace in the UK by both revenue and supply.

"This Series A funding round follows a strong start to the year and we are delighted to continue to support the PayAsUGym team with further investment.”
RELATED STORIES
  PayAsUGym victim of IT hacking


PayAsUGym, the online gym pass provider, has been the victim of an IT hacking incident.
  FEATURE: Promotional feature: payasUgym


payasUgym’s new Partner Portal provides operators with the marketplace data they need to make their business more competitive
  PayAsUGym unveils new intelligence hub for fitness operators


PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.
  Boutique studio boom set to spread beyond London


Having conquered the country’s capital, Britain’s booming boutique fitness sector looks set to spread its wings beyond London in the year ahead.
MORE NEWS
Smaller wellness hotels recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
+ More news   

FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
JK Group UK & Ireland Plc

A wholly owned UK and Ireland subsidiary of JK Group in Germany with an established heritage of 30+ [more...]
marocMaroc

Since its creation in 2007, MarocMaroc has invited the world to explore Moroccan beauty through a u [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
PayAsUGym secures £6.5m investment following rapid expansion
POSTED 24 May 2018 . BY Tom Walker
PayAsUGym founders Jamie Ward (left) and Neil Harmsworth Credit: PayAsUGym
Online gym pass provider PayAsUGym has secured a £6.5m investment from Albion Capital as part of its expansion plans.

PayAsUGym enables gym users to access a national network of health clubs, gyms, exercise classes and spas on a pay-as-you-go basis. It also offers a premium reciprocal membership to the wider network, enabling customers to work out near home, near the office, or wherever they require.

The company has rapidly expanded its range of leisure venues since launch and now provides access to more than 2,700 sites, with at least one venue in 96 per cent of all UK postcodes.

According to COO and co-founder, Neil Harmsworth, the funding will be used to build the team and "further enhance the product" for both consumers and for participating gym operators.

"Over the past 24 months the fitness industry has really started to embrace new ways to reach new customers and PayAsUGym has become a leading platform in that respect," Harmsworth said.

"This investment means we will continue to increase the revenue we generate for our gym partners whilst further enhancing the B2B data and insight platform we provide.”

Albion Capital first invested in PayAsUGym in 2014 as part of a seed round.

The latest, Series A funding round, is taking place following strong trading in Q1 2018, which saw PayAsUGym increase gym payments by 91 per cent year-on-year and grow total users to more than 500,000.

Will Fraser-Allen, deputy managing partner at Albion Capital, said: “PayAsUGym has built a formidable position as the market leader in the flexible fitness market.

"The company has scaled its offering impressively in recent years and is now the largest fitness marketplace in the UK by both revenue and supply.

"This Series A funding round follows a strong start to the year and we are delighted to continue to support the PayAsUGym team with further investment.”
RELATED STORIES
PayAsUGym victim of IT hacking


PayAsUGym, the online gym pass provider, has been the victim of an IT hacking incident.
FEATURE: Promotional feature: payasUgym


payasUgym’s new Partner Portal provides operators with the marketplace data they need to make their business more competitive
PayAsUGym unveils new intelligence hub for fitness operators


PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.
Boutique studio boom set to spread beyond London


Having conquered the country’s capital, Britain’s booming boutique fitness sector looks set to spread its wings beyond London in the year ahead.
MORE NEWS
Smaller wellness hotels recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
+ More news   
 
FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
JK Group UK & Ireland Plc

A wholly owned UK and Ireland subsidiary of JK Group in Germany with an established heritage of 30+ [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS