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NEWS
PayAsUGym secures £6.5m investment following rapid expansion
POSTED 24 May 2018 . BY Tom Walker
PayAsUGym founders Jamie Ward (left) and Neil Harmsworth Credit: PayAsUGym
Online gym pass provider PayAsUGym has secured a £6.5m investment from Albion Capital as part of its expansion plans.

PayAsUGym enables gym users to access a national network of health clubs, gyms, exercise classes and spas on a pay-as-you-go basis. It also offers a premium reciprocal membership to the wider network, enabling customers to work out near home, near the office, or wherever they require.

The company has rapidly expanded its range of leisure venues since launch and now provides access to more than 2,700 sites, with at least one venue in 96 per cent of all UK postcodes.

According to COO and co-founder, Neil Harmsworth, the funding will be used to build the team and "further enhance the product" for both consumers and for participating gym operators.

"Over the past 24 months the fitness industry has really started to embrace new ways to reach new customers and PayAsUGym has become a leading platform in that respect," Harmsworth said.

"This investment means we will continue to increase the revenue we generate for our gym partners whilst further enhancing the B2B data and insight platform we provide.”

Albion Capital first invested in PayAsUGym in 2014 as part of a seed round.

The latest, Series A funding round, is taking place following strong trading in Q1 2018, which saw PayAsUGym increase gym payments by 91 per cent year-on-year and grow total users to more than 500,000.

Will Fraser-Allen, deputy managing partner at Albion Capital, said: “PayAsUGym has built a formidable position as the market leader in the flexible fitness market.

"The company has scaled its offering impressively in recent years and is now the largest fitness marketplace in the UK by both revenue and supply.

"This Series A funding round follows a strong start to the year and we are delighted to continue to support the PayAsUGym team with further investment.”
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
PayAsUGym secures £6.5m investment following rapid expansion
POSTED 24 May 2018 . BY Tom Walker
PayAsUGym founders Jamie Ward (left) and Neil Harmsworth Credit: PayAsUGym
Online gym pass provider PayAsUGym has secured a £6.5m investment from Albion Capital as part of its expansion plans.

PayAsUGym enables gym users to access a national network of health clubs, gyms, exercise classes and spas on a pay-as-you-go basis. It also offers a premium reciprocal membership to the wider network, enabling customers to work out near home, near the office, or wherever they require.

The company has rapidly expanded its range of leisure venues since launch and now provides access to more than 2,700 sites, with at least one venue in 96 per cent of all UK postcodes.

According to COO and co-founder, Neil Harmsworth, the funding will be used to build the team and "further enhance the product" for both consumers and for participating gym operators.

"Over the past 24 months the fitness industry has really started to embrace new ways to reach new customers and PayAsUGym has become a leading platform in that respect," Harmsworth said.

"This investment means we will continue to increase the revenue we generate for our gym partners whilst further enhancing the B2B data and insight platform we provide.”

Albion Capital first invested in PayAsUGym in 2014 as part of a seed round.

The latest, Series A funding round, is taking place following strong trading in Q1 2018, which saw PayAsUGym increase gym payments by 91 per cent year-on-year and grow total users to more than 500,000.

Will Fraser-Allen, deputy managing partner at Albion Capital, said: “PayAsUGym has built a formidable position as the market leader in the flexible fitness market.

"The company has scaled its offering impressively in recent years and is now the largest fitness marketplace in the UK by both revenue and supply.

"This Series A funding round follows a strong start to the year and we are delighted to continue to support the PayAsUGym team with further investment.”
RELATED STORIES
PayAsUGym victim of IT hacking


PayAsUGym, the online gym pass provider, has been the victim of an IT hacking incident.
FEATURE: Promotional feature: payasUgym


payasUgym’s new Partner Portal provides operators with the marketplace data they need to make their business more competitive
PayAsUGym unveils new intelligence hub for fitness operators


PayAsUGym has today (17 May) launched a new business intelligence platform – dubbed the ‘Partner Portal’ – designed to help fitness operators maximise the potential of their offering.
Boutique studio boom set to spread beyond London


Having conquered the country’s capital, Britain’s booming boutique fitness sector looks set to spread its wings beyond London in the year ahead.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
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