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NEWS
Peloton's new commercial arm sets aim on the hospitality market
POSTED 20 Sep 2021 . BY Tom Walker
Peloton said it would initially be targeting the hospitality market with its commercial operations Credit: Peloton
Peloton has completed the merging of its commercial operations with Precor
The expanded Peloton Commercial division's product range will combine Peloton's bikes and treads with Precor’s catalogue of strength and CV kit
Peloton said it would initially be targeting the hospitality market
It will do this by offering both fitness club and in-room exercise solutions
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year.

The new, expanded Peloton Commercial division will now offer a suite of fitness products that combines Peloton's bikes and treadmills with Precor’s catalogue of strength and cardio equipment.

Announcing the move, Peloton said it would initially be targeting the global hospitality market with its new, extended offer.

The company said it will do this by offering both fitness club and in-room exercise solutions.

Brad Olson, Peloton's chief business officer, said: "It's no secret that Peloton invented the connected fitness category and has experienced massive growth.

"In just the last five years that I've been at Peloton, we've introduced new products, expanded to new markets, and grown our community to nearly six million members around the world.

"But one of the things that will never change is the incredible feeling of that very first Peloton ride, which for so many members, takes place at a hotel equipped with Peloton Bikes.

"We're excited to scale that experience with even more hospitality partners around the world.

"And this is just the first step for Peloton Commercial – we look forward to bringing this experience to even more shared spaces in the months ahead.”

Peloton completed the acquisition of Precor in a deal worth US$420m in April 2021.

By doing so, it became an important player in the commercial fitness market overnight.

As well as acquiring Precor's portfolio of products, Peloton gained 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up.

Peloton plans to begin manufacturing its products in the United States before the end of the calendar year 2021.
RELATED STORIES
  Peloton stock crashes, wiping out nearly US$9bn from market value


Shares in Peloton have continued to slide after the at-home fitness giant slashed its annual sales forecast last week.
  Are Amazon, Nike and other 'big names' planning a bid for Peloton?


A number of big-name suitors are believed to be looking at making a bid for at-home fitness giant Peloton.
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ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Peloton's new commercial arm sets aim on the hospitality market
POSTED 20 Sep 2021 . BY Tom Walker
Peloton said it would initially be targeting the hospitality market with its commercial operations Credit: Peloton
Peloton has completed the merging of its commercial operations with Precor
The expanded Peloton Commercial division's product range will combine Peloton's bikes and treads with Precor’s catalogue of strength and CV kit
Peloton said it would initially be targeting the hospitality market
It will do this by offering both fitness club and in-room exercise solutions
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year.

The new, expanded Peloton Commercial division will now offer a suite of fitness products that combines Peloton's bikes and treadmills with Precor’s catalogue of strength and cardio equipment.

Announcing the move, Peloton said it would initially be targeting the global hospitality market with its new, extended offer.

The company said it will do this by offering both fitness club and in-room exercise solutions.

Brad Olson, Peloton's chief business officer, said: "It's no secret that Peloton invented the connected fitness category and has experienced massive growth.

"In just the last five years that I've been at Peloton, we've introduced new products, expanded to new markets, and grown our community to nearly six million members around the world.

"But one of the things that will never change is the incredible feeling of that very first Peloton ride, which for so many members, takes place at a hotel equipped with Peloton Bikes.

"We're excited to scale that experience with even more hospitality partners around the world.

"And this is just the first step for Peloton Commercial – we look forward to bringing this experience to even more shared spaces in the months ahead.”

Peloton completed the acquisition of Precor in a deal worth US$420m in April 2021.

By doing so, it became an important player in the commercial fitness market overnight.

As well as acquiring Precor's portfolio of products, Peloton gained 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up.

Peloton plans to begin manufacturing its products in the United States before the end of the calendar year 2021.
RELATED STORIES
Peloton stock crashes, wiping out nearly US$9bn from market value


Shares in Peloton have continued to slide after the at-home fitness giant slashed its annual sales forecast last week.
Are Amazon, Nike and other 'big names' planning a bid for Peloton?


A number of big-name suitors are believed to be looking at making a bid for at-home fitness giant Peloton.
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture.
Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aromatherapy Associates

Aromatherapy Associates is a world-leading British wellness brand, harnessing the power of essential [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS