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NEWS
Peloton's new commercial arm sets aim on the hospitality market
POSTED 20 Sep 2021 . BY Tom Walker
Peloton said it would initially be targeting the hospitality market with its commercial operations Credit: Peloton
Peloton has completed the merging of its commercial operations with Precor
The expanded Peloton Commercial division's product range will combine Peloton's bikes and treads with Precor’s catalogue of strength and CV kit
Peloton said it would initially be targeting the hospitality market
It will do this by offering both fitness club and in-room exercise solutions
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year.

The new, expanded Peloton Commercial division will now offer a suite of fitness products that combines Peloton's bikes and treadmills with Precor’s catalogue of strength and cardio equipment.

Announcing the move, Peloton said it would initially be targeting the global hospitality market with its new, extended offer.

The company said it will do this by offering both fitness club and in-room exercise solutions.

Brad Olson, Peloton's chief business officer, said: "It's no secret that Peloton invented the connected fitness category and has experienced massive growth.

"In just the last five years that I've been at Peloton, we've introduced new products, expanded to new markets, and grown our community to nearly six million members around the world.

"But one of the things that will never change is the incredible feeling of that very first Peloton ride, which for so many members, takes place at a hotel equipped with Peloton Bikes.

"We're excited to scale that experience with even more hospitality partners around the world.

"And this is just the first step for Peloton Commercial – we look forward to bringing this experience to even more shared spaces in the months ahead.”

Peloton completed the acquisition of Precor in a deal worth US$420m in April 2021.

By doing so, it became an important player in the commercial fitness market overnight.

As well as acquiring Precor's portfolio of products, Peloton gained 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up.

Peloton plans to begin manufacturing its products in the United States before the end of the calendar year 2021.
RELATED STORIES
  Peloton stock crashes, wiping out nearly US$9bn from market value


Shares in Peloton have continued to slide after the at-home fitness giant slashed its annual sales forecast last week.
  Are Amazon, Nike and other 'big names' planning a bid for Peloton?


A number of big-name suitors are believed to be looking at making a bid for at-home fitness giant Peloton.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
+ More news   

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Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
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COMPANY PROFILES
Agilysys UK Ltd

Agilysys, Inc. (Nasdaq: AGYS), is a leading global provider of hospitality software solutions that [more...]
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09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
Peloton's new commercial arm sets aim on the hospitality market
POSTED 20 Sep 2021 . BY Tom Walker
Peloton said it would initially be targeting the hospitality market with its commercial operations Credit: Peloton
Peloton has completed the merging of its commercial operations with Precor
The expanded Peloton Commercial division's product range will combine Peloton's bikes and treads with Precor’s catalogue of strength and CV kit
Peloton said it would initially be targeting the hospitality market
It will do this by offering both fitness club and in-room exercise solutions
Peloton has completed the merging of its commercial operations with Precor, the equipment brand it acquired earlier this year.

The new, expanded Peloton Commercial division will now offer a suite of fitness products that combines Peloton's bikes and treadmills with Precor’s catalogue of strength and cardio equipment.

Announcing the move, Peloton said it would initially be targeting the global hospitality market with its new, extended offer.

The company said it will do this by offering both fitness club and in-room exercise solutions.

Brad Olson, Peloton's chief business officer, said: "It's no secret that Peloton invented the connected fitness category and has experienced massive growth.

"In just the last five years that I've been at Peloton, we've introduced new products, expanded to new markets, and grown our community to nearly six million members around the world.

"But one of the things that will never change is the incredible feeling of that very first Peloton ride, which for so many members, takes place at a hotel equipped with Peloton Bikes.

"We're excited to scale that experience with even more hospitality partners around the world.

"And this is just the first step for Peloton Commercial – we look forward to bringing this experience to even more shared spaces in the months ahead.”

Peloton completed the acquisition of Precor in a deal worth US$420m in April 2021.

By doing so, it became an important player in the commercial fitness market overnight.

As well as acquiring Precor's portfolio of products, Peloton gained 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up.

Peloton plans to begin manufacturing its products in the United States before the end of the calendar year 2021.
RELATED STORIES
Peloton stock crashes, wiping out nearly US$9bn from market value


Shares in Peloton have continued to slide after the at-home fitness giant slashed its annual sales forecast last week.
Are Amazon, Nike and other 'big names' planning a bid for Peloton?


A number of big-name suitors are believed to be looking at making a bid for at-home fitness giant Peloton.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
FEATURED SUPPLIERS

Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]
+ More featured suppliers  
COMPANY PROFILES
Agilysys UK Ltd

Agilysys, Inc. (Nasdaq: AGYS), is a leading global provider of hospitality software solutions that [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS