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Pendry Natirar debuts with luxury spa on 500-acre estate once owned by King of Morocco
POSTED 22 Nov 2024 . BY Megan Whitby
Pendry Natirar is designed as a countryside retreat that combines nature with a focus on health, wellness, and luxury leisure amenities Credit: Pendry Natirar
Pendry Hotels & Resorts has lifted the curtain on its new 66-key countryside retreat in New Jersey, complete with a two-floor nature-inspired spa
Anchored by a restored 1912 Tudor mansion, the resort is named Pendry Natirar and represents Pendry's ninth hotel worldwide
The project took five years to complete and was spearheaded by developer and local resident Robert Wojtowicz
Somerset County, New Jersey, is now home to a new 12,000sq ft nature-inspired spa, following the debut of Pendry Hotels & Resorts’ latest venture, Pendry Natirar, set on a historic countryside estate.

The 66-key resort, which has been in development for more than five years, is anchored by a restored 1912 Tudor-style brick mansion once owned by the King of Morocco. The sprawling 500-acre estate was purchased by Somerset County from the Moroccan monarchy for US$22 million in 2003, with 90 acres later leased to local developer Robert Wojtowicz.

Working in collaboration with Pendry, Wojtowicz has sought to transform the property into a world-class destination.

A retreat in nature
At the heart of Pendry Natirar is Spa Pendry, a two-floor wellness facility designed to immerse guests in the natural beauty of the surrounding landscape, from dense forests to meandering rivers.

The light-filled space has been designed to keep guests connected to nature throughout and features 12 treatment rooms, some of which include private terraces overlooking the countryside.

Guests have access to separate-sex locker rooms each equipped with rainfall showers, eucalyptus steamrooms, cedarwood saunas, and Pendry’s signature bathing amenities, complemented by healthy bites and refreshments.

Meanwhile, the co-ed offering consists of a heated indoor tranquillity pool surrounded by loungers, a 24/7 Technogym-equipped fitness centre and a Himalayan salt room. Signature mud rasuls are also available to be booked for self-guided experiences for an additional price.

Spa Pendry’s treatment offering reflects the estate’s natural environment, with a selection of rituals that aim to enhance relaxation and wellbeing.

Beyond wellness
Pendry Natirar's leisure amenities also include a private members’ club, four farm-to-table dining outlets, event spaces, a cooking school and a 10-acre working farm. In addition, 24 branded residences will soon be added to further elevate the resort experience.

Pendry has also curated an array of activities for guests, including kids' programming, bee tours and honey tastings at the on-site apiary, guided e-bike tours, archery, hiking, fly-fishing and horseback trail rides.

“Pendry Natirar’s rich heritage combined with the natural beauty of Somerset County make this an incredibly exciting opening,” said Alan J. Fuerstman, founder, chair and CEO of Montage International – parent company of Pendry.

“Having grown up in New Jersey, I’ve always held a deep appreciation for the state’s unique blend of history, natural beauty and the charming countryside. I’m delighted to introduce Pendry’s unique brand of hospitality to this remarkable destination.”

Previously earmarked to be transformed into a Miraval destination, the property marks Pendry’s ninth hotel worldwide.

Design inspiration
Designed by CosciaMoos Architecture with interiors by DesignAgency, Pendry Natirar draws inspiration from its picturesque countryside setting and the traditions and styles of old-world England’s grand country manor homes, reinterpreted with a modern sensibility.

DesignAgency captured the Tudor mansion’s historic charm by first preserving and restoring its original limestone foyer, stone fireplaces, ornate plaster ceilings, warm wood panelling and oak flooring.

New layers of richly textured materials, contemporary furniture, art, lighting and elegant finishes create a distinctive design intended to respect the building’s heritage while signalling a new era of contemporary luxury.
Credit: Pendry Natirar
Credit: Pendry Natirar
Credit: Pendry Natirar
Credit: Pendry Natirar
Credit: Pendry Natirar
Credit: Pendry Natirar
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Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Pendry Natirar debuts with luxury spa on 500-acre estate once owned by King of Morocco
POSTED 22 Nov 2024 . BY Megan Whitby
Pendry Natirar is designed as a countryside retreat that combines nature with a focus on health, wellness, and luxury leisure amenities Credit: Pendry Natirar
Pendry Hotels & Resorts has lifted the curtain on its new 66-key countryside retreat in New Jersey, complete with a two-floor nature-inspired spa
Anchored by a restored 1912 Tudor mansion, the resort is named Pendry Natirar and represents Pendry's ninth hotel worldwide
The project took five years to complete and was spearheaded by developer and local resident Robert Wojtowicz
Somerset County, New Jersey, is now home to a new 12,000sq ft nature-inspired spa, following the debut of Pendry Hotels & Resorts’ latest venture, Pendry Natirar, set on a historic countryside estate.

The 66-key resort, which has been in development for more than five years, is anchored by a restored 1912 Tudor-style brick mansion once owned by the King of Morocco. The sprawling 500-acre estate was purchased by Somerset County from the Moroccan monarchy for US$22 million in 2003, with 90 acres later leased to local developer Robert Wojtowicz.

Working in collaboration with Pendry, Wojtowicz has sought to transform the property into a world-class destination.

A retreat in nature
At the heart of Pendry Natirar is Spa Pendry, a two-floor wellness facility designed to immerse guests in the natural beauty of the surrounding landscape, from dense forests to meandering rivers.

The light-filled space has been designed to keep guests connected to nature throughout and features 12 treatment rooms, some of which include private terraces overlooking the countryside.

Guests have access to separate-sex locker rooms each equipped with rainfall showers, eucalyptus steamrooms, cedarwood saunas, and Pendry’s signature bathing amenities, complemented by healthy bites and refreshments.

Meanwhile, the co-ed offering consists of a heated indoor tranquillity pool surrounded by loungers, a 24/7 Technogym-equipped fitness centre and a Himalayan salt room. Signature mud rasuls are also available to be booked for self-guided experiences for an additional price.

Spa Pendry’s treatment offering reflects the estate’s natural environment, with a selection of rituals that aim to enhance relaxation and wellbeing.

Beyond wellness
Pendry Natirar's leisure amenities also include a private members’ club, four farm-to-table dining outlets, event spaces, a cooking school and a 10-acre working farm. In addition, 24 branded residences will soon be added to further elevate the resort experience.

Pendry has also curated an array of activities for guests, including kids' programming, bee tours and honey tastings at the on-site apiary, guided e-bike tours, archery, hiking, fly-fishing and horseback trail rides.

“Pendry Natirar’s rich heritage combined with the natural beauty of Somerset County make this an incredibly exciting opening,” said Alan J. Fuerstman, founder, chair and CEO of Montage International – parent company of Pendry.

“Having grown up in New Jersey, I’ve always held a deep appreciation for the state’s unique blend of history, natural beauty and the charming countryside. I’m delighted to introduce Pendry’s unique brand of hospitality to this remarkable destination.”

Previously earmarked to be transformed into a Miraval destination, the property marks Pendry’s ninth hotel worldwide.

Design inspiration
Designed by CosciaMoos Architecture with interiors by DesignAgency, Pendry Natirar draws inspiration from its picturesque countryside setting and the traditions and styles of old-world England’s grand country manor homes, reinterpreted with a modern sensibility.

DesignAgency captured the Tudor mansion’s historic charm by first preserving and restoring its original limestone foyer, stone fireplaces, ornate plaster ceilings, warm wood panelling and oak flooring.

New layers of richly textured materials, contemporary furniture, art, lighting and elegant finishes create a distinctive design intended to respect the building’s heritage while signalling a new era of contemporary luxury.
Credit: Pendry Natirar
Credit: Pendry Natirar
Credit: Pendry Natirar
Credit: Pendry Natirar
Credit: Pendry Natirar
Credit: Pendry Natirar
RELATED STORIES
Former mansion of the King of Morocco to become expansive wellness resort


The Natirar Mansion – erstwhile the Jazz-Age home of American socialites and the King of Morocco – will be reborn as a Pendry Hotels lifestyle resort and residential community.
MORE NEWS
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
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Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aromatherapy Associates

Aromatherapy Associates is a world-leading British wellness brand, harnessing the power of essential [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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