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NEWS
Per Aquum to rebrand spa portfolio
POSTED 27 Jul 2007 . BY Sarah Todd
Spa and resort management company Per Aquum is to rebrand and relaunch all of the spas within its portfolio.

The new spa concept, called Lime, will fuse holistic wellness rituals with modern spa therapies.

Each spa will provide services from a range of holistic specialists, from naturopaths, homeopaths and yogi masters to ayurvedic doctors and crystal healers.

Lime spas will not be tailored to a specific product house and therapies won’t have a strong eastern or western influence. Instead, therapists will gain experience in a range of disciplines.

Authenticity will be strongly emphasised in treatments and products will be indigenous wherever possible while guests will be encouraged to leave their comfort zone and try new services.

Six rituals will also be available, with themes such as detoxification and meditation.

The first two Lime spas have already launched at Huvafen Fushi in the Maldives and The Fortress in Sri Lanka.

The next Lime to launch will be at the Desert Palm in Dubai towards the end of this year, with further sites in the Maldives, Seychelles and the Caribbean planned for 2008.

Per Aquum has also just signed two more contracts in Dubai and the Maldives for a residential spa concept, but these properties won’t be operated under the Lime brand.

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McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Per Aquum to rebrand spa portfolio
POSTED 27 Jul 2007 . BY Sarah Todd
Spa and resort management company Per Aquum is to rebrand and relaunch all of the spas within its portfolio.

The new spa concept, called Lime, will fuse holistic wellness rituals with modern spa therapies.

Each spa will provide services from a range of holistic specialists, from naturopaths, homeopaths and yogi masters to ayurvedic doctors and crystal healers.

Lime spas will not be tailored to a specific product house and therapies won’t have a strong eastern or western influence. Instead, therapists will gain experience in a range of disciplines.

Authenticity will be strongly emphasised in treatments and products will be indigenous wherever possible while guests will be encouraged to leave their comfort zone and try new services.

Six rituals will also be available, with themes such as detoxification and meditation.

The first two Lime spas have already launched at Huvafen Fushi in the Maldives and The Fortress in Sri Lanka.

The next Lime to launch will be at the Desert Palm in Dubai towards the end of this year, with further sites in the Maldives, Seychelles and the Caribbean planned for 2008.

Per Aquum has also just signed two more contracts in Dubai and the Maldives for a residential spa concept, but these properties won’t be operated under the Lime brand.

MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
+ More news   
 
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Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Introducing Glass Act by Templespa
Introducing Glass Act, your new go-to eye serum for brighter, smoother, beautifully awakened eyes. [more...]
+ More featured suppliers  
COMPANY PROFILES
G.M. Collin

G.M. Collin develops superior skin care products, from preventive care to combating the first signs [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
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