Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Renovated Pine Cliffs Hotel in Portugal re-opens with new holistic wellness spa
POSTED 08 Jul 2016 . BY Jane Kitchen
The renovation includes the new 10,000sq ft (929sq m) spa, Serenity The Art of Well Being
This is without a doubt one of Starwood’s most significant developments this year, and ensures this very special resort firmly remains the definitive luxury destination in the Algarve for generations to come
– Michael Wale, Starwood
Pine Cliffs Hotel, in the Algarve, Portugal, has completed an “all-encompassing,” US$57m (€51m, £44) 18-month renovation, adding a new contemporary Pine Cliffs Ocean Suites.

The resort has also joined Starwood’s Luxury Collection as part of a multi-million dollar investment to restore the brand’s most iconic hotels around the world.

“The spectacular transformation of the iconic Pine Cliffs is testament to the collaborative and longstanding relationship we enjoy with United Investments Portugal,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East.

“This is without a doubt one of Starwood’s most significant developments this year, and ensures this very special resort firmly remains the definitive luxury destination in the Algarve for generations to come.”

The renovation includes the new 10,000sq ft (929sq m) spa, Serenity The Art of Well Being – described as a “haven of inspired indigenous and holistic wellness experiences that will firmly place Portugal on the radar of discerning spa connoisseurs.”

The spa includes 12 treatment rooms, including the Serenity Aurum Suite, a private suite with its own steam room, sauna, whirlpool, lounge area and double treatment room. A special treatment room for shiatsu, Thai massage and ayurveda massage, a dry flotation bed and hydro bath are also included. Additionally, the spa features a hydrotherapy pool, sauna with Himalayan salt, steam room, experience showers, ice fountain, indoor and outdoor relaxation areas, whirlpool and a Kneip treading pool.

The spa is fully equipped with Gharieni furniture, including the MLW series spa tables, and has partnered with seven product houses, including ila, Sensai, Charme d'Orient, Thalgo, Gentlemen's Tonic, Margaret Dabbs and The Organic Pharmacy.

A signature treatment is the Serenity Five Element Ritual, which uses ancient Tibetan techniques to stimulate a free flow of energy, and includes a Marma Massage and an ila Tibetan Face Therapy session.

Reimagined by designer Lynne Hunt, the 217 bedrooms, along with the public areas and facilities have also gone through extensive renovations.

The resort evokes Pine Cliffs’ Portuguese heritage with historic features such as the azulejos – traditional hand-painted tiles that were fired in the kilns of Lisbon’s Fábrica de Cerâmica Constância – as lavish, one-of-a-kind headboards in each room.

The lobby walls feature grand panels recounting the discoveries of Vasco de Gama and Ferdinand Magellan as well as a detailed map reproduction of the Mediterranean by famed medieval cartographer Giorgio Sideri.

Spanning over 170 acres across the Algarve coastline, the resort boasts 11 restaurants and bars, six swimming pools, a kids club, an Annabel Croft Tennis Academy, a nine-hole golf course, expansive gardens, shops and boutiques, and more than 23,000sq ft (2,137sq m) of event and meeting space.

The new Pine Cliffs Ocean Suites comprise 148 suites, one- and two-bedroom luxury apartments with personalised butler service and full access to all of Pine Cliffs’ facilities.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
+ More news   

FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Blue Rakun

Blue Rakun spaces are thoughtful, intuitive, and designed around real human behaviour, taking into [more...]
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Renovated Pine Cliffs Hotel in Portugal re-opens with new holistic wellness spa
POSTED 08 Jul 2016 . BY Jane Kitchen
The renovation includes the new 10,000sq ft (929sq m) spa, Serenity The Art of Well Being
This is without a doubt one of Starwood’s most significant developments this year, and ensures this very special resort firmly remains the definitive luxury destination in the Algarve for generations to come
– Michael Wale, Starwood
Pine Cliffs Hotel, in the Algarve, Portugal, has completed an “all-encompassing,” US$57m (€51m, £44) 18-month renovation, adding a new contemporary Pine Cliffs Ocean Suites.

The resort has also joined Starwood’s Luxury Collection as part of a multi-million dollar investment to restore the brand’s most iconic hotels around the world.

“The spectacular transformation of the iconic Pine Cliffs is testament to the collaborative and longstanding relationship we enjoy with United Investments Portugal,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East.

“This is without a doubt one of Starwood’s most significant developments this year, and ensures this very special resort firmly remains the definitive luxury destination in the Algarve for generations to come.”

The renovation includes the new 10,000sq ft (929sq m) spa, Serenity The Art of Well Being – described as a “haven of inspired indigenous and holistic wellness experiences that will firmly place Portugal on the radar of discerning spa connoisseurs.”

The spa includes 12 treatment rooms, including the Serenity Aurum Suite, a private suite with its own steam room, sauna, whirlpool, lounge area and double treatment room. A special treatment room for shiatsu, Thai massage and ayurveda massage, a dry flotation bed and hydro bath are also included. Additionally, the spa features a hydrotherapy pool, sauna with Himalayan salt, steam room, experience showers, ice fountain, indoor and outdoor relaxation areas, whirlpool and a Kneip treading pool.

The spa is fully equipped with Gharieni furniture, including the MLW series spa tables, and has partnered with seven product houses, including ila, Sensai, Charme d'Orient, Thalgo, Gentlemen's Tonic, Margaret Dabbs and The Organic Pharmacy.

A signature treatment is the Serenity Five Element Ritual, which uses ancient Tibetan techniques to stimulate a free flow of energy, and includes a Marma Massage and an ila Tibetan Face Therapy session.

Reimagined by designer Lynne Hunt, the 217 bedrooms, along with the public areas and facilities have also gone through extensive renovations.

The resort evokes Pine Cliffs’ Portuguese heritage with historic features such as the azulejos – traditional hand-painted tiles that were fired in the kilns of Lisbon’s Fábrica de Cerâmica Constância – as lavish, one-of-a-kind headboards in each room.

The lobby walls feature grand panels recounting the discoveries of Vasco de Gama and Ferdinand Magellan as well as a detailed map reproduction of the Mediterranean by famed medieval cartographer Giorgio Sideri.

Spanning over 170 acres across the Algarve coastline, the resort boasts 11 restaurants and bars, six swimming pools, a kids club, an Annabel Croft Tennis Academy, a nine-hole golf course, expansive gardens, shops and boutiques, and more than 23,000sq ft (2,137sq m) of event and meeting space.

The new Pine Cliffs Ocean Suites comprise 148 suites, one- and two-bedroom luxury apartments with personalised butler service and full access to all of Pine Cliffs’ facilities.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
+ More news   
 
FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Blue Rakun

Blue Rakun spaces are thoughtful, intuitive, and designed around real human behaviour, taking into [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS